Since Herald’s Hardware began advertising on the radio, its revenues have increased by 13%. This is obvious evidence that advertising on the radio will make your business more profitable.
Write a response in which you discuss the soundness of the author’s claim. Be sure to address any information that would strengthen or weaken the argument.
The author states that it is obvious evidence that advertising on the radios will make your business more profitable. The author claims so because of the increase in revenue of Herald's Hardware ever since it began advertising on the radio. But the author's conclusion is drawn on a number of assumptions and with the absence of facts, the conclusion that the author has arrived at can prove to be fallacious. The following points will give a clearer view of the obvious assumptions that the author has made.
Firstly, the author has drawn his conclusion on the basis of only one company that is Herald's Hardware. Arriving at the conclusion by considering only one example can be very risky as there can be a number of other reasons why Herald's Hardware has a flourishing business. If the author had arrived at this conclusion by considering a number of companies of not only hardware but of other businesses as well, then the conclusion can be considered sound.
Secondly, the author has not provided enough evidence regarding the reasons behind the 13% increase in the revenues of Herald's Hardware. The author has not specified about any other advertisements that Herald's Hardware has done along with the radio promotion. It can very well be that the other form of advertisement is the rason behind the rise in the revenue. The author has also not specified if Herald's Hardware had made any other changes to their product like incrasing the quality of their product or changes like renovating the shops and showrooms to attract more customers or even increase or decrease the price of their products. The changes may as well could've affected the revenue of the company and not only radio advertisements.
Also, the author has mentioned that there was an increase in the revenue of Herald's Hardware but he has not mentioned the time period for that increase. The 13% increase could have been over one year, five years, ten years or fifty years. And if the increase is over a long period of time then it cannot be attributed to radio advertisement alone. Apart from this if the increase in revenue is due to the increase in customers, then the author hasn't mentioned how many of these customers are new and have been attracted due to the radio advertisements. The increase in revenue can simply be because of the increase in business due to a number of reasons like increased rate of home renovations, incresed rate of new buildings being constructed, etc.
In conclusion, the author has not provided sufficient evidence to support his conclusion and this evidence can be pivotal in determining the soundness of the author's claim.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 449 350
No. of Characters: 2159 1500
No. of Different Words: 175 200
Fourth Root of Number of Words: 4.603 4.7
Average Word Length: 4.808 4.6
Word Length SD: 2.703 2.4
No. of Words greater than 5 chars: 149 100
No. of Words greater than 6 chars: 122 80
No. of Words greater than 7 chars: 92 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.944 21.0
Sentence Length SD: 7.927 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.397 0.35
Sentence-Para Coherence: 0.605 0.50
Sentence-Sentence Coherence: 0.163 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 249, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...began advertising on the radio. But the authors conclusion is drawn on a number of assu...
^^^^^^^
Line 7, column 275, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...ars. And if the increase is over a long period of time then it cannot be attributed to radio a...
^^^^^^^^^^^^^^
Line 7, column 445, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
... increase in customers, then the author hasnt mentioned how many of these customers a...
^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, may, regarding, second, secondly, so, then, well, apart from, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 65.0 55.5748502994 117% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2194.0 2260.96107784 97% => OK
No of words: 447.0 441.139720559 101% => OK
Chars per words: 4.90827740492 5.12650576532 96% => OK
Fourth root words length: 4.59808378696 4.56307096286 101% => OK
Word Length SD: 2.75459004515 2.78398813304 99% => OK
Unique words: 180.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.402684563758 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 699.3 705.55239521 99% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 47.6739504924 57.8364921388 82% => OK
Chars per sentence: 121.888888889 119.503703932 102% => OK
Words per sentence: 24.8333333333 23.324526521 106% => OK
Discourse Markers: 5.88888888889 5.70786347227 103% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.353555932048 0.218282227539 162% => OK
Sentence topic coherence: 0.135166850928 0.0743258471296 182% => OK
Sentence topic coherence SD: 0.107391488735 0.0701772020484 153% => OK
Paragraph topic coherence: 0.207654309906 0.128457276422 162% => OK
Paragraph topic coherence SD: 0.104166598692 0.0628817314937 166% => OK
Essay readability:
automated_readability_index: 14.1 14.3799401198 98% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 11.49 12.5979740519 91% => OK
dale_chall_readability_score: 7.41 8.32208582834 89% => OK
difficult_words: 73.0 98.500998004 74% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.