Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the article about Nature’s Way opening it’s new franchise store in the town of Plainesville, the author puts forth that the store will record high profitability. He states the examples of the success of previous stores of Nature’s way in other town with ‘healthy’ customers and the potential customers from nearby health club and school to bolster his argument. Although these points may represent a correlation , before the argument is evaluated the following questions need to be answered.
Firstly, the assertion that the towns where other Plainesville stores had ‘healthy’ customers holds no water. The author does not provide the reason to make the assertion that the customers were healthy. This point could be considered if it had empirical evidence. The author needs to provide a valid reason on what made the author to make the particular assertion.
Secondly, the generalization that the succcess of the franchise towns in other towns will lead to profitability in the Plainesville is flawed. It could be that customers at other cities and customers at Plainsville are different and such generalizatrions cannot be considered valid. Maybe, Plainesville town has other competitors who offer those goods at cheaper price and have acquired loyal customers over time. In such a case,Natures way at Plainesville town may not be able to repeat the success story.
Thridly, the assumption of the author that burgeoning members at the health club will lead to an increase in profitability in the store may not hold true. It could be that the health club has an alternate supplier of health products which may not lead to increase in sales at Nature’s Way. Or maybe the health club has cheaper alternatives compared to Natures way.
Lastly, the assumption of the author that new fitness programs incorporated in the schools will lead to an increase in sales does not hold water. Maybe the students don’t need those health products in order to participate in the fitness for life programs. It could be that students can attend those programs without those products or even if needed the schools have a robust alternate supply chain.
In conclusion, based on the above points the argument as it stands now is considerably flawed. Maybe, If the author can provide further clarity in the form of an empirical evidence the argument can be seriously considered.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 4 2
No. of Sentences: 19 15
No. of Words: 389 350
No. of Characters: 1933 1500
No. of Different Words: 172 200
Fourth Root of Number of Words: 4.441 4.7
Average Word Length: 4.969 4.6
Word Length SD: 2.766 2.4
No. of Words greater than 5 chars: 137 100
No. of Words greater than 6 chars: 102 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.474 21.0
Sentence Length SD: 5.413 7.5
Use of Discourse Markers (%): 0.579 0.12
Sentence-Text Coherence: 0.333 0.35
Sentence-Para Coherence: 0.333 0.50
Sentence-Sentence Coherence: 0.105 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 43, Rule ID: IT_IS[21]
Message: Did you mean 'its' (possessive pronoun) instead of 'it's' (short form of 'it is')?
Suggestion: its
... the article about Nature’s Way opening it’s new franchise store in the town of Plai...
^^^^
Line 1, column 340, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...omers from nearby health club and school to bolster his argument. Although these ...
^^
Line 1, column 416, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...these points may represent a correlation , before the argument is evaluated the fo...
^^
Line 2, column 275, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...if it had empirical evidence. The author needs to provide a valid reason on what ...
^^
Line 3, column 428, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , Natures
...oyal customers over time. In such a case,Natures way at Plainesville town may not be abl...
^^^^^^^^
Transition Words or Phrases used:
first, firstly, if, lastly, may, second, secondly, so, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1997.0 2260.96107784 88% => OK
No of words: 387.0 441.139720559 88% => More content wanted.
Chars per words: 5.16020671835 5.12650576532 101% => OK
Fourth root words length: 4.43534841618 4.56307096286 97% => OK
Word Length SD: 2.91803003729 2.78398813304 105% => OK
Unique words: 176.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.454780361757 0.468620217663 97% => OK
syllable_count: 604.8 705.55239521 86% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 33.5512177205 57.8364921388 58% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 105.105263158 119.503703932 88% => OK
Words per sentence: 20.3684210526 23.324526521 87% => OK
Discourse Markers: 3.57894736842 5.70786347227 63% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.309654822076 0.218282227539 142% => OK
Sentence topic coherence: 0.0985209055457 0.0743258471296 133% => OK
Sentence topic coherence SD: 0.0825191198193 0.0701772020484 118% => OK
Paragraph topic coherence: 0.152715132833 0.128457276422 119% => OK
Paragraph topic coherence SD: 0.0994242525216 0.0628817314937 158% => OK
Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 7.81 8.32208582834 94% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.