Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas wher

Essay topics:

Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

The author's argument that Nature's way will be successful in Plainsville may seem plausible at first glance but it rests upon few unwarranted assumptions. It is rife with flaws that needs further analysis.

Firstly, the claim that Nature's way is more profitable in the areas where residents lead healthy life is questionable. If the validity of that claim rests upon a survey or a questionnaire then the authenticity of those should be checked. The type of questions asked, the number of people interviewed and their view on healthier life style etc… These data are needed for checking the reliability if the survey. For example, if only 2 or 3 towns participated in the survey or only healthy people were interviewed then it will be skewed and severely undermine the claim. Moreover, the similarity between Plainsville and other cities is also important. For instance the products sold by Nature’s way may be in sync with the eating habits of people in other cities and this may not be necessarily true in Plainsville. Thud people may not welcome the newer health products. Also, Plainsville a town where people engage in healthier lifestyles, it is highly likely that there are other stores offering same products as that of Nature’s Way at better prices and quality which may not have been there in other cities. This will significantly affect the author’s argument.

Secondly, correlating the high sales of running shoes and exercise clothing to the success of Nature's Way seems very vague. For example, the people of Plainsville may believe that for a healthier life exercise alone is sufficient and may not give much importance to healthy food in which case the profit of Nature's way will be affected as they focus on food. It is also possible that the City has many sports academies and athletes who buy sports merchandise form the merchants. Thus only small percentage of the population will be buying large number of goods which will weaken the argument.

Thirdly, the number of members at local health club may not directly be proportional to people who are health conscious. They may gather in the name of 'Club' to socialize or may discuss and plan a way for healthier lifestyle which they may not follow. The activities going on in the club is not clearly mentioned thus no conclusions can be made regarding their involvement in healthier lifestyle.

Lastly, the claim that school children of Plainsville will be potential customers because the school focuses on the fitness program is also questionable. For example the school may place a special emphasis on exercises and athletic activity and not healthy eating. This may do no good to Nature's way sales of health products. Also, it is highly unlikely for school kids to follow strict diet involving health related products. Even if they initially adhere to the fitness program, there is no guarantee that it will continue in the future. As they grow up they may decide not to follow and thus it is more of a wishful thinking than a substantive evidence.

In summary, the author’s argument is not entirely invalid but because of the aforementioned points, the author should reconsider the claim and buttress his/her points with more data and careful analysis. Had he reviewed there considerations he/she could have strengthened the argument.

Votes
Average: 6.6 (1 vote)
Essay Categories

Comments

Grammar and spelling errors:
Line 1, column 5, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
The authors argument that Natures way will be succe...
^^^^^^^
Line 5, column 460, Rule ID: FROM_FORM[4]
Message: Did you mean 'from'?
Suggestion: from
...and athletes who buy sports merchandise form the merchants. Thus only small percenta...
^^^^
Line 5, column 480, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
... sports merchandise form the merchants. Thus only small percentage of the population...
^^^^
Line 7, column 96, Rule ID: WHO_NOUN[1]
Message: A noun should not follow "who". Try changing to a verb or maybe to 'who is a are'.
Suggestion: who is a are
... not directly be proportional to people who are health conscious. They may gather in th...
^^^^^^^
Line 11, column 292, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e could have strengthened the argument.
^^^

Transition Words or Phrases used:
also, but, first, firstly, if, lastly, may, moreover, regarding, second, secondly, so, then, third, thirdly, thus, for example, for instance, in summary

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 26.0 12.9520958084 201% => Less auxiliary verb wanted.
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 36.0 28.8173652695 125% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 10.0 16.3942115768 61% => OK

Performance on vocabulary words:
No of characters: 2793.0 2260.96107784 124% => OK
No of words: 551.0 441.139720559 125% => OK
Chars per words: 5.06896551724 5.12650576532 99% => OK
Fourth root words length: 4.84493438435 4.56307096286 106% => OK
Word Length SD: 2.83148470036 2.78398813304 102% => OK
Unique words: 263.0 204.123752495 129% => OK
Unique words percentage: 0.477313974592 0.468620217663 102% => OK
syllable_count: 860.4 705.55239521 122% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 49.9840803059 57.8364921388 86% => OK
Chars per sentence: 107.423076923 119.503703932 90% => OK
Words per sentence: 21.1923076923 23.324526521 91% => OK
Discourse Markers: 5.84615384615 5.70786347227 102% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.238242226555 0.218282227539 109% => OK
Sentence topic coherence: 0.067672048326 0.0743258471296 91% => OK
Sentence topic coherence SD: 0.0628346030783 0.0701772020484 90% => OK
Paragraph topic coherence: 0.117837068615 0.128457276422 92% => OK
Paragraph topic coherence SD: 0.0637830049578 0.0628817314937 101% => OK

Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.13 12.5979740519 96% => OK
dale_chall_readability_score: 8.43 8.32208582834 101% => OK
difficult_words: 131.0 98.500998004 133% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?

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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.