In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore’s ten video rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last mon
The owner of Movies Galore suggests that because profits have recently declined, changes should be made to reduce operating expenses. These changes were successful in one particular store in Marston, therefore it is believed that these changes will have the same impact elsewhere. This argument is rife with critical assumptions. If Movies Galore is to be successful in reversing profit loss, many questions regarding the proposal will need to be addressed.
The author firstly suggests that another movie store, located in Marston, changed operation hours and was therefore successful in reducing overall costs. Indeed this may at first glance
lead to a decrease in spending. However, a closer analysis is warranted. Perhaps most of the sales in Marston were made earlier in the day. It is reasonable to consider extraneous factors that would promote sales earlier in the day. Factors such as being located in close proximity to a school. When classes end for the day, children may routinely visit the nearby Marston location for an early afternoon rental or purchase. Hence, closing the store early would have a minimum effect on these majority of sales. It is unknown whether all Movies Galore locations follow this trend. In contrast, if sales throughout the remaining stores occurred mostly in the evening (after 6pm), closing early would have disastrous consequences leading to a further decline in profit. It would be wise to further assess each store to determine universal characteristics before similar generalizations are made concerning sales.
A second key assumption made by the author suggests that the Marston location made alterations to stock by eliminating older movies, therefore saving money. Again, this is a critical generalization that may not apply to the other Movies Galore locations. If these changes are to be successful as intended, more information will need to be provided. Admittedly, older movie sales or rentals may be low across all locations. Limiting stock to movies that are in higher demand would boost profits. Alternatively, Marston may be a deviation from the norm. Using similar circumstances, perhaps Marston customers consist of a younger population. These younger customers would logically be more inclined to purchase newer movies and ignore the old. If the other locations consist of an older or well rounded population, changing movie stock may have no change. Conversely, if the other stores routinely sell or rent older movies, altering stock would further yield profit loss. Again, it would be prudent to assess the remaining locations to determine a more accurate picture of overall sales.
Conclusively, the owner of Movies Galore offers several methodologies for increasing profits. These suggestions may indeed yield the desired outcome, however, there are several critical assumptions and generalizations that were made. If the movie chain is to be successful in reversing losses, a more thorough examination of all ten stores, rather than one, would be ideal in determining sale trends.
Grammar and spelling errors:
Line 3, column 155, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Indeed,
...e successful in reducing overall costs. Indeed this may at first glance lead to a de...
^^^^^^
Line 3, column 186, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...l costs. Indeed this may at first glance lead to a decrease in spending. However,...
^^^
Line 4, column 267, Rule ID: CLOSE_SCRUTINY[1]
Message: Use simply 'proximity'.
Suggestion: proximity
...e day. Factors such as being located in close proximity to a school. When classes end for the d...
^^^^^^^^^^^^^^^
Line 4, column 488, Rule ID: THIS_NNS[2]
Message: Did you mean 'this majority' or 'these majorities'?
Suggestion: this majority; these majorities
...re early would have a minimum effect on these majority of sales. It is unknown whether all Mov...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
conversely, first, firstly, hence, however, if, may, regarding, second, so, therefore, well, in contrast, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 29.0 19.6327345309 148% => OK
Auxiliary verbs: 22.0 12.9520958084 170% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2582.0 2260.96107784 114% => OK
No of words: 477.0 441.139720559 108% => OK
Chars per words: 5.41299790356 5.12650576532 106% => OK
Fourth root words length: 4.67336384929 4.56307096286 102% => OK
Word Length SD: 2.83945992895 2.78398813304 102% => OK
Unique words: 237.0 204.123752495 116% => OK
Unique words percentage: 0.496855345912 0.468620217663 106% => OK
syllable_count: 821.7 705.55239521 116% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 29.0 19.7664670659 147% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 37.5287761173 57.8364921388 65% => OK
Chars per sentence: 89.0344827586 119.503703932 75% => OK
Words per sentence: 16.4482758621 23.324526521 71% => OK
Discourse Markers: 3.89655172414 5.70786347227 68% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 11.0 4.67664670659 235% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0910028645713 0.218282227539 42% => OK
Sentence topic coherence: 0.0284491383509 0.0743258471296 38% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0370252982218 0.0701772020484 53% => OK
Paragraph topic coherence: 0.0646735558588 0.128457276422 50% => OK
Paragraph topic coherence SD: 0.0214523134535 0.0628817314937 34% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.3 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 46.78 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 13.8 12.5979740519 110% => OK
dale_chall_readability_score: 8.83 8.32208582834 106% => OK
difficult_words: 133.0 98.500998004 135% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.