“In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 p.m. rather than 9:00 p.m. and by reducing its stock by eliminating all movies released more than five years ago. Therefore, in order to increase profits without jeopardizing our reputation for offering great movies at low prices, we recommend implementing similar changes in our other nine Movies Galore stores."
Galore’s rental movie stores are facing the decline in the profit, author had suggested some changes to reverse the decline in the profit. The shops main focus is on reducing the operating expenses rather than increasing in the rental prices for the movie. Last month one the store in downtown Marston significantly decreased its operating expenses by closing at 6:00 Pm rather than at 9:00 pm the author is suggesting to that same to the same with other stores. Even though through this method store is able to reduce its operating expenses it is not advisable to do that as by closing the store three hours before the desired timing store is losing the revenue. By Closing the stores early store might lost its regular customer who prefer to pick a movie to rent at night and that customer will start going to the different movie rental store. Because of this method movie rental stores will not only loose the revenue but along with that their regular customers. Which might affect the reputation of the stores. Galore’s rental movie stores total has ten stores by following in this method there will be significantly impact on revenue of the stores.
Further author suggested to reduce the operating expenses, the store can eliminate stock of the movies released more than five years ago. This method of reducing the operating expenses is not viable. As simply put rental amount for these movies can still generate the revenue for the stores. And non-availability of such movies can give stores reputation that Stores with the limited stock of the movies. Stores shall analysis their customer base and on basis of that make the decision to eliminate the stock of the movies. There customers might prefer watching the old classics rather than watching movie release two years back. Also, if stores can charge extra for movies which are not get frequently rented out to cover for their operating expenses with that company will save on the operating expense and earn revenue.
Author is suggesting all the above solutions to reverse decline profit on the basis of one store. Galore’s Movie rental total have ten movie rental houses. Which works for one store will not necessarily will work for the other stores. As Location plays vital role in any business models. May be store is able to close store at 6:00 PM because it knows there is no potential customer after 6:00 PM so instate of keeping store open for next three hours it chooses to close store early. Similarly, store able to eliminate stock of movie released more than five years ago because it hs no potential buyers for that movie Therefore, store might have done that without losing the revenue and reducing the operating cost.
If Galore’s movie rental wants to reduce operating expenses it can analysis one store at a time and make decision rather than providing with the blanket solution to the reversing of the declining profit. Some of the stores are might not be that profitable as location of the two stores is nearby then the Galore’s movie rental can eliminate such stores.
As reasons stated above, Movie rental house shall analysis their customer needs and requirement of the each stores individually rather than blindly following the example set by the one store.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 17 2
No. of Spelling Errors: 4 2
No. of Sentences: 23 15
No. of Words: 555 350
No. of Characters: 2653 1500
No. of Different Words: 221 200
Fourth Root of Number of Words: 4.854 4.7
Average Word Length: 4.78 4.6
Word Length SD: 2.307 2.4
No. of Words greater than 5 chars: 191 100
No. of Words greater than 6 chars: 115 80
No. of Words greater than 7 chars: 79 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.13 21.0
Sentence Length SD: 11.987 7.5
Use of Discourse Markers (%): 0.304 0.12
Sentence-Text Coherence: 0.357 0.35
Sentence-Para Coherence: 0.454 0.50
Sentence-Sentence Coherence: 0.107 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 2, column 263, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...wth and help them achieve their dreams. Educational institutions are where stud...
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Line 4, column 573, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ion rather than following the rat race. Generally, there are more job opportunit...
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Line 6, column 868, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... marvellous paintings we enjoyed today. Research shows that one is happy and sat...
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Line 8, column 567, Rule ID: THE_SUPERLATIVE[4]
Message: A determiner is probably missing here: 'client the best'.
Suggestion: client the best
...e about his work, he can never help his client best way possible. By encouraging their stud...
^^^^^^^^^^^
Line 8, column 748, Rule ID: WHO_NOUN[1]
Message: A noun should not follow "who". Try changing to a verb or maybe to 'who is a are'.
Suggestion: who is a are
...e the lawyers, doctors or scientist etc who are might not even good enough in their job...
^^^^^^^
Line 9, column 337, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...all be maintained to grow as a society. To sum it up, I will strongly suggest th...
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Line 11, column 199, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...d of study with more job opportunities.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, however, if, similarly, so, then, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.5258426966 123% => OK
Auxiliary verbs: 18.0 12.4196629213 145% => OK
Conjunction : 10.0 14.8657303371 67% => OK
Relative clauses : 14.0 11.3162921348 124% => OK
Pronoun: 50.0 33.0505617978 151% => Less pronouns wanted
Preposition: 60.0 58.6224719101 102% => OK
Nominalization: 15.0 12.9106741573 116% => OK
Performance on vocabulary words:
No of characters: 2689.0 2235.4752809 120% => OK
No of words: 528.0 442.535393258 119% => OK
Chars per words: 5.0928030303 5.05705443957 101% => OK
Fourth root words length: 4.79356345386 4.55969084622 105% => OK
Word Length SD: 2.88659229191 2.79657885939 103% => OK
Unique words: 218.0 215.323595506 101% => OK
Unique words percentage: 0.412878787879 0.4932671777 84% => More unique words wanted or less content wanted.
syllable_count: 826.2 704.065955056 117% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 6.24550561798 80% => OK
Article: 5.0 4.99550561798 100% => OK
Subordination: 7.0 3.10617977528 225% => Less adverbial clause wanted.
Conjunction: 1.0 1.77640449438 56% => OK
Preposition: 3.0 4.38483146067 68% => OK
Performance on sentences:
How many sentences: 19.0 20.2370786517 94% => OK
Sentence length: 27.0 23.0359550562 117% => OK
Sentence length SD: 56.5232283779 60.3974514979 94% => OK
Chars per sentence: 141.526315789 118.986275619 119% => OK
Words per sentence: 27.7894736842 23.4991977007 118% => OK
Discourse Markers: 2.36842105263 5.21951772744 45% => More transition words/phrases wanted.
Paragraphs: 6.0 4.97078651685 121% => OK
Language errors: 7.0 7.80617977528 90% => OK
Sentences with positive sentiment : 15.0 10.2758426966 146% => OK
Sentences with negative sentiment : 2.0 5.13820224719 39% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.83258426966 41% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.385505432657 0.243740707755 158% => OK
Sentence topic coherence: 0.159604524302 0.0831039109588 192% => OK
Sentence topic coherence SD: 0.159192143744 0.0758088955206 210% => The coherence between sentences is low.
Paragraph topic coherence: 0.288161975572 0.150359130593 192% => OK
Paragraph topic coherence SD: 0.1694621295 0.0667264976115 254% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 16.4 14.1392134831 116% => OK
flesch_reading_ease: 44.07 48.8420337079 90% => OK
smog_index: 11.2 7.92365168539 141% => OK
flesch_kincaid_grade: 13.8 12.1743820225 113% => OK
coleman_liau_index: 12.54 12.1639044944 103% => OK
dale_chall_readability_score: 7.55 8.38706741573 90% => OK
difficult_words: 86.0 100.480337079 86% => OK
linsear_write_formula: 12.5 11.8971910112 105% => OK
gunning_fog: 12.8 11.2143820225 114% => OK
text_standard: 13.0 11.7820224719 110% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.