“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
The certainity presented in the argument that restoring the local and weather news coverage by the television station will attract viewers to the program and avoid loses in the revenue is unfounded and dubious. A more detailed analysis is lacking and this can on the worst case be unproductive for the television station.
Firstly, increasing weather and local news is not supposed to guarantee more viewers to the television shows. This may allure the viewers in the primary phase, however, they will only be persistent on watching the shows if the shows are of quality and deliverance. No such argument is discussed where the business manager is talking about quality shows and peculiar interests of the public. Just launching the weather and local news without efficiency will not ensure more viewers.
Also, there is no evidence on the argument about the other television stations where they are delivering sufficient weather and local news and wheather they are either benefiting and losing the viewers and advertisements. In may be the case that there are already few well established television stations, which are gathering viewers and signing advertisement contracts. These shows may already be very popular among the viewers. If such is the case, the businesses requiring advertisements will prefer such television stations and may not be interested risking their money on other stations.
Moreover, a through analysis and recommendation from the public is lacking according to the statements in the argument. Without knowing if the public interests matches the one that they are delivering and whether the advertisements have a prospect in their television stations to gain advantage, such decisions could be vacuous.
The television station should be first well informed about the interests and need of the public. They should collect more information and recommendation from the public before taking such a decision. They should understand the current market and need of the businesses seeking advertisement. Only then, they should form a well devised plan to whether restore the time devoted to weather and local news or continue with the increased time to national news.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 345 350
No. of Characters: 1812 1500
No. of Different Words: 158 200
Fourth Root of Number of Words: 4.31 4.7
Average Word Length: 5.252 4.6
Word Length SD: 2.8 2.4
No. of Words greater than 5 chars: 137 100
No. of Words greater than 6 chars: 120 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.562 21.0
Sentence Length SD: 7.483 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.353 0.35
Sentence-Para Coherence: 0.609 0.50
Sentence-Sentence Coherence: 0.102 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 13, column 13, Rule ID: THROUGH_THOROUGH[1]
Message: Did you mean 'thorough' (accurate, exhaustive)?
Suggestion: thorough
...ney on other stations. Moreover, a through analysis and recommendation from the pu...
^^^^^^^
Transition Words or Phrases used:
also, first, firstly, however, if, may, moreover, so, then, well, talking about
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 21.0 11.1786427146 188% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1861.0 2260.96107784 82% => OK
No of words: 345.0 441.139720559 78% => More content wanted.
Chars per words: 5.39420289855 5.12650576532 105% => OK
Fourth root words length: 4.3097767484 4.56307096286 94% => OK
Word Length SD: 2.86490032187 2.78398813304 103% => OK
Unique words: 160.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.463768115942 0.468620217663 99% => OK
syllable_count: 573.3 705.55239521 81% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 46.4675626109 57.8364921388 80% => OK
Chars per sentence: 116.3125 119.503703932 97% => OK
Words per sentence: 21.5625 23.324526521 92% => OK
Discourse Markers: 4.9375 5.70786347227 87% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.190647744258 0.218282227539 87% => OK
Sentence topic coherence: 0.0704003482355 0.0743258471296 95% => OK
Sentence topic coherence SD: 0.0917259593598 0.0701772020484 131% => OK
Paragraph topic coherence: 0.114188339108 0.128457276422 89% => OK
Paragraph topic coherence SD: 0.0590374602196 0.0628817314937 94% => OK
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 41.7 48.3550499002 86% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.98 12.5979740519 111% => OK
dale_chall_readability_score: 8.75 8.32208582834 105% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.