"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
In these memo, the business manager recommends to restore the time devoted to weather and local news to its former level in order to attract more viewers to the program and to avoid losing any further advertising revenues. To bolster the recommendation the business cites the following facts; most of the complaints received from viewers were concerned regarding the station's coverage of weather and local news and thereby, local business personnel have just cancelled their advertising contact with them. Close scrutiny of each these facts however reveals that none of them lend no credible evidence to support the recommendation.
Firstly, the argument readily assumes that the lost of advertising from business authorities is due to their mismanagement of their programs in their station. However, if this is the case then some of the local business personnel are still advertising in their program. So, without relevant study regarding the shortcomings of their program and management, the lucid information can't be delivered out. Therefore, the argument readily assumes about the mismanagement and shortcomings of their business in the local area.
Secondly, the argument could have been much clearer if sufficient field study of their business policy have been done. The reason behind this is that without appropriate information regarding local business information, no viable and justified report can be laid out. The lost of business advertising may also be due to the high fare purchased by the station. Therefore, the cost of advertising must be also balanced so as to lure the advertisers. Hence, without sufficient study, no viable solution can be put forward.
Finally, the argument fails to mention the one of the key factors on the basis of which it could have been evaluated, only providing sufficient time to weather and local news to its former level may not prevent losing any further advertising revenues. Thus, surplus schemes and reduction in advertising prices should also be maintained so as to allure customers. Moreover, different new programs should also be designed so that more viewers will be influenced towards their programs. Therefore, without this information, the argument remains unsubstantiated and becomes open to debate.
To sum up, the argument relies on dubious assumptions that renders unconvincing as it stands. To bolster the recommendation, the business manager must provide clear evidence perhaps by local study or survey; what sort of new programs have been designed by management department so as to attract the viewers had to be studied, several information regarding others same business company have to be done so as to make their services effective,various laws should amended so that new programs can joined easily in that station and at last the choice of modern viewer should be recognized and have to play through the station.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 456 350
No. of Characters: 2386 1500
No. of Different Words: 210 200
Fourth Root of Number of Words: 4.621 4.7
Average Word Length: 5.232 4.6
Word Length SD: 2.802 2.4
No. of Words greater than 5 chars: 184 100
No. of Words greater than 6 chars: 157 80
No. of Words greater than 7 chars: 97 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24 21.0
Sentence Length SD: 16.887 7.5
Use of Discourse Markers (%): 0.895 0.12
Sentence-Text Coherence: 0.324 0.35
Sentence-Para Coherence: 0.54 0.50
Sentence-Sentence Coherence: 0.101 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 4, Rule ID: THIS_NNS[2]
Message: Did you mean 'this memo' or 'these memos'?
Suggestion: this memo; these memos
In these memo, the business manager recommends to res...
^^^^^^^^^^
Line 1, column 37, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'recommends restoring'.
Suggestion: recommends restoring
In these memo, the business manager recommends to restore the time devoted to weather and local n...
^^^^^^^^^^^^^^^^^^^^^
Line 1, column 368, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...om viewers were concerned regarding the stations coverage of weather and local news and ...
^^^^^^^^
Line 1, column 507, Rule ID: CLOSE_SCRUTINY[1]
Message: Use simply 'scrutiny'.
Suggestion: Scrutiny
...ed their advertising contact with them. Close scrutiny of each these facts however reveals tha...
^^^^^^^^^^^^^^
Line 3, column 194, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: some
...tion. However, if this is the case then some of the local business personnel are still adve...
^^^^^^^^^^^
Line 3, column 380, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...m and management, the lucid information cant be delivered out. Therefore, the argume...
^^^^
Line 5, column 418, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...st of advertising must be also balanced so as to lure the advertisers. Hence, without su...
^^^^^^^^
Line 7, column 337, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...tising prices should also be maintained so as to allure customers. Moreover, different n...
^^^^^^^^
Line 9, column 279, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
... been designed by management department so as to attract the viewers had to be studied, ...
^^^^^^^^
Line 9, column 327, Rule ID: MANY_NN_U[8]
Message: Possible agreement error. The noun information seems to be uncountable; consider using: 'some information'.
Suggestion: some information
... attract the viewers had to be studied, several information regarding others same business company ...
^^^^^^^^^^^^^^^^^^^
Line 9, column 402, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
...s same business company have to be done so as to make their services effective,various l...
^^^^^^^^
Line 9, column 440, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , various
...e so as to make their services effective,various laws should amended so that new program...
^^^^^^^^
Line 9, column 623, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...d and have to play through the station.
^^^^
Transition Words or Phrases used:
also, finally, first, firstly, hence, however, if, may, moreover, regarding, second, secondly, so, still, then, therefore, thus, as to, sort of, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 28.0 16.3942115768 171% => OK
Performance on vocabulary words:
No of characters: 2437.0 2260.96107784 108% => OK
No of words: 455.0 441.139720559 103% => OK
Chars per words: 5.35604395604 5.12650576532 104% => OK
Fourth root words length: 4.61852021839 4.56307096286 101% => OK
Word Length SD: 2.92039040388 2.78398813304 105% => OK
Unique words: 217.0 204.123752495 106% => OK
Unique words percentage: 0.476923076923 0.468620217663 102% => OK
syllable_count: 757.8 705.55239521 107% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 105.432442825 57.8364921388 182% => OK
Chars per sentence: 135.388888889 119.503703932 113% => OK
Words per sentence: 25.2777777778 23.324526521 108% => OK
Discourse Markers: 8.55555555556 5.70786347227 150% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 13.0 5.25449101796 247% => Less language errors wanted.
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.153473038679 0.218282227539 70% => OK
Sentence topic coherence: 0.049801200805 0.0743258471296 67% => OK
Sentence topic coherence SD: 0.0689274086658 0.0701772020484 98% => OK
Paragraph topic coherence: 0.0992955275511 0.128457276422 77% => OK
Paragraph topic coherence SD: 0.0860543755137 0.0628817314937 137% => OK
Essay readability:
automated_readability_index: 16.5 14.3799401198 115% => OK
flesch_reading_ease: 37.64 48.3550499002 78% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 14.1 12.5979740519 112% => OK
dale_chall_readability_score: 8.56 8.32208582834 103% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.