Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
The stated argument from the business manager of a television station is that to avoid losing any further advertising revenue, their corporation should restore the time devoted to weather and local news to its former level has several assumptions which are given in the next three paragraphs.
Firstly, the statement in the argument that the complaints received from viewers were concerned with the corporation's coverage of weather and local new during the late-night shows has a questionable assumption that whatever the little amount of weather and local news shown to viewers is completely irrelevant and therefore does not suits the interest of the audience. Devoting more time to display local and weather news will not be a strong factor to increase the viewership because there is no quality content present in the news to entice the viewers. Therefore, restoring the time devoted to weather and local news to its previous level won't specifically increase the viewership.
Secondly, it is concluded that local businesses that used to advertise during the late-night news program have canceled their advertising with the company has a strong assumption that the number of late night viewers of their channel has decreased. Over the time, it is highly possible the television's station popularity has decreased among the viewers. The advertising companies might be signing contracts with other popular news channels. Therefore, displaying more weather and local news does not guarantee the restoration of viewership and avoiding the loss of advertising revenue.
Thirdly, it is concluded that to attract more viewers to the program and to avoid losing any further advertising revenues, the corporation should restore the weather and local news to its former level has a significant assumption that the viewership might be decreasing because of the other factors such as the audience does not find the news anchors in the programs to be convnicing at all. It is also possible that the news channel has started promoting the false news and therefore the viewer have started to question to veracity of the content in the channel. Hence the viewers have decided to not watch the channel at all. Therefore, the company should check on these factors due to which they might be losing the viewers.
Therefore, the television station must consider the above stated assumptions before showing local and weather news in their channel during the late-night news.
Comments
e-rater score report
Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 4 2
No. of Sentences: 13 15
No. of Words: 393 350
No. of Characters: 2042 1500
No. of Different Words: 159 200
Fourth Root of Number of Words: 4.452 4.7
Average Word Length: 5.196 4.6
Word Length SD: 2.685 2.4
No. of Words greater than 5 chars: 158 100
No. of Words greater than 6 chars: 135 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30.231 21.0
Sentence Length SD: 16.748 7.5
Use of Discourse Markers (%): 0.692 0.12
Sentence-Text Coherence: 0.437 0.35
Sentence-Para Coherence: 0.647 0.50
Sentence-Sentence Coherence: 0.139 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 106, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'corporations'' or 'corporation's'?
Suggestion: corporations'; corporation's
...ed from viewers were concerned with the corporations coverage of weather and local new durin...
^^^^^^^^^^^^
Line 3, column 334, Rule ID: DOES_X_HAS[1]
Message: Did you mean 'suit'? As 'do' is already inflected, the verb cannot also be inflected.
Suggestion: suit
...etely irrelevant and therefore does not suits the interest of the audience. Devoting ...
^^^^^
Line 3, column 334, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'suit'
Suggestion: suit
...etely irrelevant and therefore does not suits the interest of the audience. Devoting ...
^^^^^
Line 7, column 565, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...veracity of the content in the channel. Hence the viewers have decided to not watch t...
^^^^^
Transition Words or Phrases used:
also, first, firstly, hence, if, second, secondly, so, therefore, third, thirdly, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2076.0 2260.96107784 92% => OK
No of words: 392.0 441.139720559 89% => More content wanted.
Chars per words: 5.29591836735 5.12650576532 103% => OK
Fourth root words length: 4.44960558625 4.56307096286 98% => OK
Word Length SD: 2.72857600781 2.78398813304 98% => OK
Unique words: 166.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.423469387755 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 634.5 705.55239521 90% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 30.0 22.8473053892 131% => The Avg. Sentence Length is relatively long.
Sentence length SD: 102.16844196 57.8364921388 177% => OK
Chars per sentence: 159.692307692 119.503703932 134% => OK
Words per sentence: 30.1538461538 23.324526521 129% => OK
Discourse Markers: 6.84615384615 5.70786347227 120% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.369552558841 0.218282227539 169% => OK
Sentence topic coherence: 0.154452349547 0.0743258471296 208% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.0921278977224 0.0701772020484 131% => OK
Paragraph topic coherence: 0.2513736303 0.128457276422 196% => OK
Paragraph topic coherence SD: 0.0707349123361 0.0628817314937 112% => OK
Essay readability:
automated_readability_index: 18.6 14.3799401198 129% => OK
flesch_reading_ease: 41.03 48.3550499002 85% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.0 12.197005988 123% => OK
coleman_liau_index: 14.05 12.5979740519 112% => OK
dale_chall_readability_score: 8.59 8.32208582834 103% => OK
difficult_words: 86.0 98.500998004 87% => OK
linsear_write_formula: 29.0 12.3882235529 234% => Linsear_write_formula is high.
gunning_fog: 14.0 11.1389221557 126% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.