Over the past year, our late night news program has devoted increased time to national news and less time to weahter and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late night news program have canceled their advertising contrscts with us. Therefore, in order to attract more viewers to our news program and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news program.
The above argument is written by a business manager of a television station. Here, the manager states that the decreased advertising on their channel is due to lack of time given to local news. However, the conclusion stated by him that they have to expand their coverage of weather and local news is, according to me based on dubious assertion given by him in the entire argument. Moreover the argument is full of loopholes and hence the conclusion overlooks certain crucial views regarding the effect on the television channel.
Firstly, the manager states that they have increased the time alloted to the national news and have reduced the number of hours given to weather and local news. Due to this they are receiving complains from viewers. However, the manager has not fully delineated the concern of the complains. He suggested that the viewers of the television station are concerned with the station's coverage of weather and local news, but it is possible that they have complained about the excessive weather news which is not generally appreciated at late night. It might also possible that the customers or viewers who complaint about the weather and local news might not be that prime viewers of the station. It is also mentioned about the past complaints regarding the local news. For instance, if the complaint is increased only by a very small number then considering the fact of increasing complaints is insignificant to the station, because considering one on thousand viewers is not ver pragmatic choice for television stations.
Secondly, the manager states that the local business companies which invested in advertisement of the channel during late night news program have canceled their advertising contracts. Here, the managers made a guess that the companies have canceled their contracts because they have reduced the time for local and weather news. This is also fallacious because it is possible that the local news companies who invested has been closed or simply going through reccission.However, it is might be possible that the local business companies has found a better way of advertisement like newspapers or magazines which have potential readers that the company is specifically targeted for their business.
Thirdly, the manager states that by increasing the number of hours for local news and weather news they will eventually get their prime business investors. However, this conclusion is also made by an assumption that the business owners have canceled the contracts because the television station have reduced the time allocated to the local news and weather news. The manager have ignored the fact that if the business have found a more profound way of advertising to the local people then by increasing the time of local news will not help them get back their prime investors. Moreover, it is not an educated step to expand the coverage of weather and local news on all national news because by doing that the company might also lose the national businesses who invest in their station.
In sum, the manager of the company have to be more skeptical while investigating the loss of the station, because doing any thing wrong based on faulty facts can result in more degradation of the channels reputation and the income of the channel.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 541 350
No. of Characters: 2703 1500
No. of Different Words: 192 200
Fourth Root of Number of Words: 4.823 4.7
Average Word Length: 4.996 4.6
Word Length SD: 2.594 2.4
No. of Words greater than 5 chars: 189 100
No. of Words greater than 6 chars: 166 80
No. of Words greater than 7 chars: 105 40
No. of Words greater than 8 chars: 69 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.474 21.0
Sentence Length SD: 12.309 7.5
Use of Discourse Markers (%): 0.789 0.12
Sentence-Text Coherence: 0.4 0.35
Sentence-Para Coherence: 0.442 0.50
Sentence-Sentence Coherence: 0.158 0.07
Number of Paragraphs: 2 5
Grammar and spelling errors:
Line 1, column 383, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Moreover,
...on given by him in the entire argument. Moreover the argument is full of loopholes and h...
^^^^^^^^
Line 2, column 371, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...levision station are concerned with the stations coverage of weather and local news, but...
^^^^^^^^
Line 3, column 469, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: However
...osed or simply going through reccission.However, it is might be possible that the local...
^^^^^^^
Line 6, column 121, Rule ID: ANY_BODY[2]
Message: Did you mean 'anything'?
Suggestion: anything
... the loss of the station, because doing any thing wrong based on faulty facts can result ...
^^^^^^^^^
Line 6, column 197, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'channels'' or 'channel's'?
Suggestion: channels'; channel's
...s can result in more degradation of the channels reputation and the income of the channe...
^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, hence, however, if, look, moreover, regarding, second, secondly, so, then, third, thirdly, while, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 22.0 13.6137724551 162% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 66.0 55.5748502994 119% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2750.0 2260.96107784 122% => OK
No of words: 540.0 441.139720559 122% => OK
Chars per words: 5.09259259259 5.12650576532 99% => OK
Fourth root words length: 4.82057051367 4.56307096286 106% => OK
Word Length SD: 2.69613094731 2.78398813304 97% => OK
Unique words: 199.0 204.123752495 97% => OK
Unique words percentage: 0.368518518519 0.468620217663 79% => More unique words wanted or less content wanted.
syllable_count: 857.7 705.55239521 122% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 75.7067531028 57.8364921388 131% => OK
Chars per sentence: 144.736842105 119.503703932 121% => OK
Words per sentence: 28.4210526316 23.324526521 122% => OK
Discourse Markers: 7.21052631579 5.70786347227 126% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 13.0 6.88822355289 189% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.299559118608 0.218282227539 137% => OK
Sentence topic coherence: 0.123326441929 0.0743258471296 166% => OK
Sentence topic coherence SD: 0.0712451993945 0.0701772020484 102% => OK
Paragraph topic coherence: 0.173908559643 0.128457276422 135% => OK
Paragraph topic coherence SD: 0.113641076611 0.0628817314937 181% => OK
Essay readability:
automated_readability_index: 16.8 14.3799401198 117% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 12.54 12.5979740519 100% => OK
dale_chall_readability_score: 7.8 8.32208582834 94% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.