Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.
The television station, for past year has devoted increased time to national television and reduced time spent on weather and local news which manager feels has resulted into viewrs complaints and cancelling of advertisement contracts. However there could multitude of other factors which could have resulted in the above events. It could also be possible that the television station has now started to gain more national viewership and there is infact a slight hindernace at local viewership level. Hence, it is important to consider multiple factors before deciding to restore time devtoted to weather and local news to its former levels.
The key factor that needs to be pondered upon here are the main reason as to why the local businesses have ended their contracts. Also, the complaints received from viewers represent which demographics of the state. And it is equally important to analyse the impact of running of national news on the viewership count. If the local audience is complaining but the national viewership is increasing , then it mught be good signs for the television station as they are becoming a national tv station.
In his memorandum, the manager mentions that the local businesses are cancelling their advertising contracts. But it needs to be investigated here as to what are the main plaussible reasons for this action. It could be a case where the another rival television station is providing cheaper contracts. Or it could also be possible that since late-night news program is focusing on national news, it no longer attracts local viewers thus making local advertisements redundant.
Manager mentions that many viewers complained regarding less coverage of local and weather news. This complaint needs to be probed in more depth, as this could be because of several factors. It is highly likely that the new national news coverage is sub-standard and hence viewers want it to be replaced with the older format. Sometimes people are averse to new changes, and this suddden change in news reporting format is making people uncomfortable, but after sometime when the audience gets used to daily national news they might infact start liking it.
Manager, before jumping on the conclusion of switching back to older format of local and weather news should dive deep into the analysis of vieweship and reviews while running new national news format. It could be possible that the television station has started seeing increased viewers on a national scale. And in such scenarios, the national and multi-national businesses might be interested in signing advertising contracts. Continuation of national news in late-night news program might actually elevate the status of local television station as a national television station.
Although the majority of the complaints from viewers in regards to lack of local and weather news and local businesses ending contracts is concering, the manager needs to have a look at all the dimensions of the scenario before jumping on the conclusion and making a switch back to older variant.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 491 350
No. of Characters: 2526 1500
No. of Different Words: 212 200
Fourth Root of Number of Words: 4.707 4.7
Average Word Length: 5.145 4.6
Word Length SD: 2.725 2.4
No. of Words greater than 5 chars: 193 100
No. of Words greater than 6 chars: 158 80
No. of Words greater than 7 chars: 105 40
No. of Words greater than 8 chars: 65 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.381 21.0
Sentence Length SD: 9.459 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.347 0.35
Sentence-Para Coherence: 0.561 0.50
Sentence-Sentence Coherence: 0.069 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 237, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
... cancelling of advertisement contracts. However there could multitude of other factors ...
^^^^^^^
Line 3, column 398, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ut the national viewership is increasing , then it mught be good signs for the tel...
^^
Line 11, column 54, Rule ID: IN_REGARD_TO[1]
Message: Use simply 'regarding' or 'with regard to'.
Suggestion: regarding; with regard to
...majority of the complaints from viewers in regards to lack of local and weather news and loca...
^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, hence, however, if, look, regarding, so, then, thus, while, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2579.0 2260.96107784 114% => OK
No of words: 491.0 441.139720559 111% => OK
Chars per words: 5.25254582485 5.12650576532 102% => OK
Fourth root words length: 4.70728369723 4.56307096286 103% => OK
Word Length SD: 2.77879575174 2.78398813304 100% => OK
Unique words: 215.0 204.123752495 105% => OK
Unique words percentage: 0.437881873727 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 795.6 705.55239521 113% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 56.012024948 57.8364921388 97% => OK
Chars per sentence: 122.80952381 119.503703932 103% => OK
Words per sentence: 23.380952381 23.324526521 100% => OK
Discourse Markers: 4.09523809524 5.70786347227 72% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.3078521952 0.218282227539 141% => OK
Sentence topic coherence: 0.101875235925 0.0743258471296 137% => OK
Sentence topic coherence SD: 0.0822913558298 0.0701772020484 117% => OK
Paragraph topic coherence: 0.175381395346 0.128457276422 137% => OK
Paragraph topic coherence SD: 0.0437962873604 0.0628817314937 70% => OK
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.47 12.5979740519 107% => OK
dale_chall_readability_score: 8.09 8.32208582834 97% => OK
difficult_words: 103.0 98.500998004 105% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.