"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
In the argument, the author states that they are losing audiences and advertising avenues and to overcome that they needed the expansion of weather and local news on all local news. He or she based his projection on viewers complain about local and weather news and cancellation of contracts by the local business. The author relies on three unwarranted assumptions, that in order for the argument to hold water should be substantiated. Thus to prove the effectiveness of the argument the author should provide the following pieces evidence.
The author needs to provide additional data about the complaints themselves. Maybe there are 100 complaints out of which only 10-20 percent were actually about the reduction in coverage time . Most of the complaints may be were for separate reasons which had nothing to do with the reduction of weather and local news. May be the presentation of the news were not up to the mark, there were too much advertisement in between, or the quality of coverage was bad. Perhaps they were only providing weather news for a certain region only while the audiences wanted to know about the weather of the whole country. It may also happen that the local news they were providing were biased and circulating false rumors and that’s why the audiences were actually complaining about. If one or more of the above mentioned criteria is true this will certainly undermine the author’s assumption.
Secondly, The author surmises that the loss in revenue was the aftermath of reducing weather and local news coverage time. There is a potential that advertisers have found a new way to advertise their product that is cheaper and easily accessible to wide range of viewers. May be they were advertising their products through Facebook, internet, Youtube or some other social media site where can they get more audiences at a cheaper price. Perhaps they were advertising products that were not appropriate for the late night audiences.
In all these cases, it implies that a reduction in coverage amount has nothing to do with a reduction in revenue, thereby weakening the persuasiveness of the author's assumptions.
Finally, the author concludes that to get back the audience and advertising revenue , they need an expansion on weather and local news on all news.But what if it is the case that, not all of the news has same number of audiences. May be night shows have more audiences than morning or afternoon shows when most of the people are busy at work. Perhaps in the afternoon or morning most of the viewers are kids and teenagers,to whom,weather and local news may not be that appealing. It may even backfire.
To make his assumptions more palatable and persuasive, the author needs to take into account the three above mentioned criteria. He is required to base his assumptions on research and scientific data rather than vague assumptions.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 482 350
No. of Characters: 2351 1500
No. of Different Words: 216 200
Fourth Root of Number of Words: 4.686 4.7
Average Word Length: 4.878 4.6
Word Length SD: 2.64 2.4
No. of Words greater than 5 chars: 155 100
No. of Words greater than 6 chars: 129 80
No. of Words greater than 7 chars: 90 40
No. of Words greater than 8 chars: 61 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.909 21.0
Sentence Length SD: 7.675 7.5
Use of Discourse Markers (%): 0.591 0.12
Sentence-Text Coherence: 0.328 0.35
Sentence-Para Coherence: 0.565 0.50
Sentence-Sentence Coherence: 0.135 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 438, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
... to hold water should be substantiated. Thus to prove the effectiveness of the argum...
^^^^
Line 5, column 191, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...lly about the reduction in coverage time . Most of the complaints may be were for ...
^^
Line 5, column 324, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
...eduction of weather and local news. May be the presentation of the news were not u...
^^
Line 9, column 30, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tion. Secondly, The author surmises that the loss in revenue was the afterma...
^^
Line 9, column 275, Rule ID: MAY_BE[1]
Message: Did you mean 'maybe' (=perhaps)?
Suggestion: Maybe
...ly accessible to wide range of viewers. May be they were advertising their products th...
^^^^^^
Line 15, column 84, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ack the audience and advertising revenue , they need an expansion on weather and l...
^^
Line 15, column 148, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: But
...n on weather and local news on all news.But what if it is the case that, not all of...
^^^
Line 15, column 185, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...ws.But what if it is the case that, not all of the news has same number of audiences. May ...
^^^^^^^^^^
Line 15, column 422, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , to
...st of the viewers are kids and teenagers,to whom,weather and local news may not be ...
^^^
Line 15, column 430, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , weather
...e viewers are kids and teenagers,to whom,weather and local news may not be that appealin...
^^^^^^^^
Transition Words or Phrases used:
actually, also, but, finally, if, may, second, secondly, so, thus, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2425.0 2260.96107784 107% => OK
No of words: 479.0 441.139720559 109% => OK
Chars per words: 5.06263048017 5.12650576532 99% => OK
Fourth root words length: 4.67825486995 4.56307096286 103% => OK
Word Length SD: 2.79102293072 2.78398813304 100% => OK
Unique words: 222.0 204.123752495 109% => OK
Unique words percentage: 0.463465553236 0.468620217663 99% => OK
syllable_count: 751.5 705.55239521 107% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 40.788711775 57.8364921388 71% => OK
Chars per sentence: 110.227272727 119.503703932 92% => OK
Words per sentence: 21.7727272727 23.324526521 93% => OK
Discourse Markers: 3.27272727273 5.70786347227 57% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.237536200985 0.218282227539 109% => OK
Sentence topic coherence: 0.0749511371092 0.0743258471296 101% => OK
Sentence topic coherence SD: 0.0670030943174 0.0701772020484 95% => OK
Paragraph topic coherence: 0.111336373162 0.128457276422 87% => OK
Paragraph topic coherence SD: 0.0784859005014 0.0628817314937 125% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.07 12.5979740519 96% => OK
dale_chall_readability_score: 7.94 8.32208582834 95% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.