"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The major of the audience watches television once they are back from their work and in their leisure time. So ultimately they expect some kind of information based shows that is news or entertainment based tv series. Considering a news channel the viewer expects the channel to showcase the news and in the period of time if the channel ignores the important news to showcase, that results in the decrease number of audience.
Majority of the television channels has a contract with specific advertisements and they are provided some basic time slot to showcase their product. Considering the statement the time slot should be alloted on the basis of what type of audience would watch those advertisements and if not, even though considering their contract when should the television channel allot them the constrained time slot.
When the news channel tries to balance out between the liking of audience and the advertisement contracts they might face some critics but ultimately they have to maintain their trp or number of viewers as well as the contract with their advertisement companies. If they completely ignores the fact that the audience is purely based on the contains which they showcase and if they the channel is not able to fulfil their demands the rate of audience is going to fall down.
Similarly, if the channel tries to maintain their contract with the advertisers they might make good amount of money because this contract is clearly based on business basis and in this case liking of audience is not considered. But if the channel continues to maintain their business with the advertisement companies their number of viewer will decrease and ultimately the viewers may think that they don't want to showcase the expected weather and local news and they might consider the channel a pure advertisement channel and no audience would wish to watch the channel anymore.
It is clearly seen or we experience that when we are watching a specific type of television series or news and when there is break in between we don't watch those advertisements that willingly or some might also change the channel and come back again once the advertisements are over. So a channel should find a middle ground where they should fulfil their viewers expectations as well as they should maintain their contract with the company.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 391 350
No. of Characters: 1923 1500
No. of Different Words: 156 200
Fourth Root of Number of Words: 4.447 4.7
Average Word Length: 4.918 4.6
Word Length SD: 2.685 2.4
No. of Words greater than 5 chars: 129 100
No. of Words greater than 6 chars: 105 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 35.545 21.0
Sentence Length SD: 12.309 7.5
Use of Discourse Markers (%): 0.818 0.12
Sentence-Text Coherence: 0.428 0.35
Sentence-Para Coherence: 0.703 0.50
Sentence-Sentence Coherence: 0.154 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 308, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...channel to showcase the news and in the period of time if the channel ignores the important ne...
^^^^^^^^^^^^^^
Line 9, column 283, Rule ID: NON3PRS_VERB[2]
Message: The pronoun 'they' must be used with a non-third-person form of a verb: 'ignore'
Suggestion: ignore
...rtisement companies. If they completely ignores the fact that the audience is purely ba...
^^^^^^^
Line 13, column 403, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...imately the viewers may think that they dont want to showcase the expected weather a...
^^^^
Line 17, column 146, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...s and when there is break in between we dont watch those advertisements that willing...
^^^^
Transition Words or Phrases used:
also, but, if, may, similarly, so, well, kind of, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 40.0 28.8173652695 139% => Less pronouns wanted
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 1961.0 2260.96107784 87% => OK
No of words: 389.0 441.139720559 88% => More content wanted.
Chars per words: 5.0411311054 5.12650576532 98% => OK
Fourth root words length: 4.44106776838 4.56307096286 97% => OK
Word Length SD: 2.70096406457 2.78398813304 97% => OK
Unique words: 157.0 204.123752495 77% => More unique words wanted.
Unique words percentage: 0.403598971722 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 591.3 705.55239521 84% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 35.0 22.8473053892 153% => The Avg. Sentence Length is relatively long.
Sentence length SD: 72.510016407 57.8364921388 125% => OK
Chars per sentence: 178.272727273 119.503703932 149% => OK
Words per sentence: 35.3636363636 23.324526521 152% => OK
Discourse Markers: 5.45454545455 5.70786347227 96% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.119039145257 0.218282227539 55% => OK
Sentence topic coherence: 0.0649599847496 0.0743258471296 87% => OK
Sentence topic coherence SD: 0.0594910836634 0.0701772020484 85% => OK
Paragraph topic coherence: 0.0898944785313 0.128457276422 70% => OK
Paragraph topic coherence SD: 0.0665819726188 0.0628817314937 106% => OK
Essay readability:
automated_readability_index: 20.0 14.3799401198 139% => OK
flesch_reading_ease: 44.41 48.3550499002 92% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 15.8 12.197005988 130% => OK
coleman_liau_index: 12.54 12.5979740519 100% => OK
dale_chall_readability_score: 7.93 8.32208582834 95% => OK
difficult_words: 63.0 98.500998004 64% => More difficult words wanted.
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 16.0 11.1389221557 144% => OK
text_standard: 16.0 11.9071856287 134% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.