Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Considering the author's statement, it is easy to figure out that the company named, Super Screen is tackling in between reaching to great number of audience. That is because of the less publicity or exposure and this can be achieved with the help of advertisements.
Firstly, the company failed to reach to huge number of audience was due to less exposure, which resulted to the less viewer. Advertisement provides a platform to each individual company to showcase their product or supplies and to reach to their buyer/viewer. And when there is so much work is put on and the outcome is less it is important to reach to enough viewer.
Secondly, it is also stated that despite of less number of viewers the percentage of positive reviews were increased. Movies plays an important role in terms of entertainment and society. There are various types of movies and considering the audience liking and on going trends the storyline of movies are constructed. When the movie is based on true events or it is more relatable to the audience it increases the number of viewers. Because it is human tendency to have liking towards things to which he/she could relate themselves. Even though the company had not reached to the whole audience, they managed to have good reviews on the basis of there movie storyline.
Thirdly, when the company invested so much in making of the movie they expected to reach to huge number of audience but due to inadequate marketing and publicity they failed to reach towards all the audience.
In conclusion the company can solve this issue if they extend their budget in terms of marketing and advertisements.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 280 350
No. of Characters: 1331 1500
No. of Different Words: 140 200
Fourth Root of Number of Words: 4.091 4.7
Average Word Length: 4.754 4.6
Word Length SD: 2.598 2.4
No. of Words greater than 5 chars: 98 100
No. of Words greater than 6 chars: 71 80
No. of Words greater than 7 chars: 47 40
No. of Words greater than 8 chars: 24 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.538 21.0
Sentence Length SD: 5.472 7.5
Use of Discourse Markers (%): 0.385 0.12
Sentence-Text Coherence: 0.366 0.35
Sentence-Para Coherence: 0.623 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 17, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
Considering the authors statement, it is easy to figure out tha...
^^^^^^^
Line 9, column 263, Rule ID: ON_GOING[1]
Message: Did you mean 'ongoing'?
Suggestion: ongoing
...and considering the audience liking and on going trends the storyline of movies are cons...
^^^^^^^^
Line 9, column 435, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...nce it increases the number of viewers. Because it is human tendency to have liking tow...
^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, second, secondly, so, third, thirdly, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 3.0 12.9520958084 23% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1376.0 2260.96107784 61% => OK
No of words: 278.0 441.139720559 63% => More content wanted.
Chars per words: 4.94964028777 5.12650576532 97% => OK
Fourth root words length: 4.08329915638 4.56307096286 89% => OK
Word Length SD: 2.74766464304 2.78398813304 99% => OK
Unique words: 136.0 204.123752495 67% => More unique words wanted.
Unique words percentage: 0.489208633094 0.468620217663 104% => OK
syllable_count: 430.2 705.55239521 61% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 31.4288903388 57.8364921388 54% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 105.846153846 119.503703932 89% => OK
Words per sentence: 21.3846153846 23.324526521 92% => OK
Discourse Markers: 6.30769230769 5.70786347227 111% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0582906354632 0.218282227539 27% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0224545130006 0.0743258471296 30% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0233617259548 0.0701772020484 33% => Sentences are similar to each other.
Paragraph topic coherence: 0.0348875088451 0.128457276422 27% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.015728086145 0.0628817314937 25% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.43 12.5979740519 91% => OK
dale_chall_readability_score: 8.48 8.32208582834 102% => OK
difficult_words: 67.0 98.500998004 68% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.