"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
According to the manager of the television station, lately their channel is devoting majority of the late night news slot to national news rather than local and weather news. During this time period they received complaints from its audiences about the coverage of local and weather news and also they are losing many of their advertisement contracts. Therefore, the station is deciding to give more time slot to local and weather news program to avoid any further loss of its advertisement programs and to attract more users.
To start with, the manager and television station assumes that they are losing audience because they have reduced the time slot of local and weather news. But it was stated that they are receiving the complaints from audience about the "coverage" of local and weather news. This does not clarify the nature of complaints they are receiving from audience. May be the audiences are not happy about the quality and credibility of the content. The complaints of the audience might not relate to the amount of broadcasting time. The manger has never mentioned about what type of complaints they are actually receiving and what audiences actually want. Therefore, it is hard to tell that mere increment of broadcasting time of local and weather news will solve the problem.
Other major thing stated is the loss of its advertisement contract with local advertising companies. It is not mentioned here the actual data of the profit or loss happening here. The manger mentioned the companies are cancelling their contracts and could be many reasons for that. They might be some profit percentage disputes or some other mal-functioning or disagreement could be happening between advertising companies and management of television station which might be leading to such situation. May be the advertisement companies are getting better deals from some other news channels. Also, some companies’ withdrawal does not prove the loss in revenues. There may be other companies and contracts (in much larger amount) could be coming in for the station. Therefore, without the actual net amount it is hard to determine whether television station is actually facing financial loss or not.
Also simply assuming that increment of slot will bring back the audience is invalid. There could be reasons many reasons that the audiences are losing interests in the channels. For instance, a new and better news channel came into the market, pulling all the audience towards it by providing fresh and exciting content. May be the host of this channel has been changed, who was the major attraction for most of its audiences. Hence, the television station needs to dig deeper into the problem to come up with its resolution. One possible way is to conduct a survey among its audiences.
Therefore, there are various different dimensions (as discussed above), on which the manger and his team need to analyse upon before coming into any conclusion to resolve their problems.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 486 350
No. of Characters: 2439 1500
No. of Different Words: 204 200
Fourth Root of Number of Words: 4.695 4.7
Average Word Length: 5.019 4.6
Word Length SD: 2.598 2.4
No. of Words greater than 5 chars: 171 100
No. of Words greater than 6 chars: 139 80
No. of Words greater than 7 chars: 93 40
No. of Words greater than 8 chars: 66 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.44 21.0
Sentence Length SD: 6.139 7.5
Use of Discourse Markers (%): 0.64 0.12
Sentence-Text Coherence: 0.299 0.35
Sentence-Para Coherence: 0.504 0.50
Sentence-Sentence Coherence: 0.088 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 370, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
...s they are receiving from audience. May be the audiences are not happy about the q...
^^
Line 9, column 507, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
...might be leading to such situation. May be the advertisement companies are getting...
^^
Line 13, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...ally facing financial loss or not. Also simply assuming that increment of slot ...
^^^^
Line 13, column 326, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
...oviding fresh and exciting content. May be the host of this channel has been chang...
^^
Transition Words or Phrases used:
actually, also, but, hence, if, may, so, therefore, for instance, to start with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 32.0 19.6327345309 163% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 22.0 11.1786427146 197% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 25.0 16.3942115768 152% => OK
Performance on vocabulary words:
No of characters: 2521.0 2260.96107784 112% => OK
No of words: 486.0 441.139720559 110% => OK
Chars per words: 5.18724279835 5.12650576532 101% => OK
Fourth root words length: 4.69525374022 4.56307096286 103% => OK
Word Length SD: 2.77242893034 2.78398813304 100% => OK
Unique words: 210.0 204.123752495 103% => OK
Unique words percentage: 0.432098765432 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 774.9 705.55239521 110% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 40.6231461115 57.8364921388 70% => OK
Chars per sentence: 100.84 119.503703932 84% => OK
Words per sentence: 19.44 23.324526521 83% => OK
Discourse Markers: 3.16 5.70786347227 55% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 16.0 6.88822355289 232% => Less negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.224049729244 0.218282227539 103% => OK
Sentence topic coherence: 0.0690818042969 0.0743258471296 93% => OK
Sentence topic coherence SD: 0.0915023797157 0.0701772020484 130% => OK
Paragraph topic coherence: 0.136603993893 0.128457276422 106% => OK
Paragraph topic coherence SD: 0.155105584571 0.0628817314937 247% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.82 12.5979740519 102% => OK
dale_chall_readability_score: 7.73 8.32208582834 93% => OK
difficult_words: 97.0 98.500998004 98% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.