"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
It is a fact that over the past year, the late-night news program has focussed on national news. But, before the repurcussions of the said action are analyzed, it needs to be seen as to why such an action was taken in the first place. What if the, during the last one year, there was much happening in the national arena compared to the local news? What if the thinking of the television company was that, the issues of national importance would attract more viewers as opposed to loosing them? Still, for this to hold true, the demographics of the viewers watching the late night news need to considered. If the viewers are of a particular age group or sex, who might be interested in local news and weather more, then the reason attributed to the loosing of viewership in the argument is not entirely wrong.
It is indeed worrying that the our previous advertisors have cancelled their contracts with us. However, before blaming it wholly on the increase in time that the national news is aired on the late-night news program, it needs to be carefully analyzed if there are other not-so-apparent reasons as to why this might have happenend. It needs to be confirmed, if the advertising department of the television station had meetings with the agencies in this regard and as previous advertisors, with the right kind of pressurizing, if they can convince these local businesses to sign contracts with television company again. The issue between the two might not as much had been the airing time,compared to the "economical aspect" of the previous contract. However, if the reason as to why they decided to call it quits with the telivision company, is indeed due to the increased time allotted to the national news, then the content creators need to have discussions as to how this can optimized with the weather and local news airing time. But, what if, the advertisors were simply unhappy about the how often their advertisements aired on the TV channel? In this case, the new contracts that are signed, should be designed cleverly in a way to make everyone happy.
Regarding the complaints received from the customers - first and foremost, it needs to be considered as to what sort of complaints were received from the customers? Was it related to the content of the late-night news specifically? Were they unhappy about the presentation? Or, was it some mistakes that might have crept up in any of the shows, that won't be surprising in this age of cinematic journalism.
The conclusion that, by restoring the time devoted weather and local news is the one shot solution to attract more viewers to the late night news and to avoid losing further advertising, seems rather far fetched. Rather, the problem need to analyzed from different dimensions and a solution need to be arrived at which increases viewership and brings back old and new advertisers.
Comments
Essay evaluation report
Sentence: But, before the repurcussions of the said action are analyzed, it needs to be seen as to why such an action was taken in the first place.
Error: repurcussions Suggestion: repercussions
Sentence: It is indeed worrying that the our previous advertisors have cancelled their contracts with us.
Error: advertisors Suggestion: advertisers
Sentence: However, before blaming it wholly on the increase in time that the national news is aired on the late-night news program, it needs to be carefully analyzed if there are other not-so-apparent reasons as to why this might have happenend.
Error: happenend Suggestion: happened
Sentence: It needs to be confirmed, if the advertising department of the television station had meetings with the agencies in this regard and as previous advertisors, with the right kind of pressurizing, if they can convince these local businesses to sign contracts with television company again.
Error: advertisors Suggestion: advertisers
Sentence: However, if the reason as to why they decided to call it quits with the telivision company, is indeed due to the increased time allotted to the national news, then the content creators need to have discussions as to how this can optimized with the weather and local news airing time.
Error: telivision Suggestion: television
Sentence: But, what if, the advertisors were simply unhappy about the how often their advertisements aired on the TV channel?
Error: advertisors Suggestion: advertisers
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argument 1 -- OK
argument 2 -- OK, but it is too long.
argument 3 -- OK
argument 4 -- OK
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flaws:
need short introduction and conclusion paragraphs.
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Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 6 2
No. of Sentences: 19 15
No. of Words: 491 350
No. of Characters: 2319 1500
No. of Different Words: 220 200
Fourth Root of Number of Words: 4.707 4.7
Average Word Length: 4.723 4.6
Word Length SD: 2.665 2.4
No. of Words greater than 5 chars: 147 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 90 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.842 21.0
Sentence Length SD: 11.207 7.5
Use of Discourse Markers (%): 0.526 0.12
Sentence-Text Coherence: 0.319 0.35
Sentence-Para Coherence: 0.488 0.50
Sentence-Sentence Coherence: 0.064 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 244, Rule ID: THE_PUNCT[1]
Message: Did you forget something after 'the'?
...n was taken in the first place. What if the, during the last one year, there was muc...
^^^^
Line 3, column 28, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'our'?
Suggestion: the; our
...ly wrong. It is indeed worrying that the our previous advertisors have cancelled the...
^^^^^^^
Line 3, column 688, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , compared
...ght not as much had been the airing time,compared to the 'economical aspect' of...
^^^^^^^^^
Line 3, column 737, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... to the 'economical aspect' of the previous contract. However, if the r...
^^
Line 3, column 1102, Rule ID: THE_HOW[1]
Message: Did you mean 'how'?
Suggestion: how
...e advertisors were simply unhappy about the how often their advertisements aired on the...
^^^^^^^
Transition Words or Phrases used:
but, first, however, if, regarding, so, still, then, as to, kind of, sort of, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 75.0 55.5748502994 135% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2391.0 2260.96107784 106% => OK
No of words: 489.0 441.139720559 111% => OK
Chars per words: 4.88957055215 5.12650576532 95% => OK
Fourth root words length: 4.70248278971 4.56307096286 103% => OK
Word Length SD: 2.81472965672 2.78398813304 101% => OK
Unique words: 230.0 204.123752495 113% => OK
Unique words percentage: 0.470347648262 0.468620217663 100% => OK
syllable_count: 734.4 705.55239521 104% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 65.6694062264 57.8364921388 114% => OK
Chars per sentence: 125.842105263 119.503703932 105% => OK
Words per sentence: 25.7368421053 23.324526521 110% => OK
Discourse Markers: 5.05263157895 5.70786347227 89% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.33936375222 0.218282227539 155% => OK
Sentence topic coherence: 0.109171963646 0.0743258471296 147% => OK
Sentence topic coherence SD: 0.101627006905 0.0701772020484 145% => OK
Paragraph topic coherence: 0.207226139958 0.128457276422 161% => OK
Paragraph topic coherence SD: 0.0431465644927 0.0628817314937 69% => OK
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.38 12.5979740519 90% => OK
dale_chall_readability_score: 8.17 8.32208582834 98% => OK
difficult_words: 102.0 98.500998004 104% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.