In his memo, the business manager claims that they should restore the time devoted to weather and local news to its former level, to attract more viewers to the program and to avoid losing any further advertising revenues.He has based his claim on the premise that due to the increase in time devoted to national news associated with a simultaneous reduction of time allotted to weather and local news in the last year, many complaints have been received from the viewers concerning the weather and local news coverage. Further, he also cites another reason for his claim that local businesses that used to advertise during the late-news programs have cancelled their advertising contracts with the station.
Though the message the author is trying to convey is conspicuous, the way he goes about it is flawed.He hasn't mentioned many specific pieces of evidence that would bolster his claim and make his argument cogent. At first glance, the argument seems convincing, but on closer inspection, we realise that it is facile.
The manager cites complaints receives from viewers about the coverage of local and weather news as a probable reason to restore the original time devoted to local and weather news. However, the author fails to provide any statistical data as to how many users are complaining about the coverage and by how much percentage has the viewership gone down(if it has). These specific numbers would have been helpful in evaluating whether restoring the original time, would attract more viewers and advertisers.
Further, the author assumes that it is less time that is being given to local news and weather that is causing the viewers to complain and not the content.So increasing the time devoted to local news will not increase the viewership or advertisers, if the content is not good, or significant local events or important weather information about the forecast of a deluge, hurricane, drought etc are not covered. Such information may be important to farmers who plan their crops based on the weather forecast and avoid losses due to drought or floods. Hence it is of paramount importance that the author provides evidence that it is not content but only time devoted to local news and weather news is causing a dwindling number of advertisers and viewership.in absence of any substantive information, his argument is contentious.
Also, The author hasn't cited any reasons as to why the local businesses have cancelled their advertising contracts with the tv station.Is there any another widely viewed station that has recently become popular, or is the current station charging more- this information, if provided, is crucial to make the argument more tenable.
Though the author tries his beat to raise advocate to restore the time devoted to weather and local news, his argument is riddled with unwarranted assumptions. There is no conclusive information present in his memo to espouse his view that restoring to the last year's time would be effective. Thus, his argument in its current state is fallacious.
Essay evaluation report
argument 1 -- not OK
argument 2 -- OK
argument 3 -- OK
----------------
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 503 350
No. of Characters: 2495 1500
No. of Different Words: 216 200
Fourth Root of Number of Words: 4.736 4.7
Average Word Length: 4.96 4.6
Word Length SD: 2.601 2.4
No. of Words greater than 5 chars: 186 100
No. of Words greater than 6 chars: 153 80
No. of Words greater than 7 chars: 86 40
No. of Words greater than 8 chars: 53 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 33.533 21.0
Sentence Length SD: 21.494 7.5
Use of Discourse Markers (%): 0.533 0.12
Sentence-Text Coherence: 0.388 0.35
Sentence-Para Coherence: 0.663 0.50
Sentence-Sentence Coherence: 0.14 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 223, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: He
...losing any further advertising revenues.He has based his claim on the premise that...
^^
Line 3, column 102, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: He
...ous, the way he goes about it is flawed.He hasnt mentioned many specific pieces of...
^^
Line 3, column 105, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
..., the way he goes about it is flawed.He hasnt mentioned many specific pieces of evide...
^^^^^
Line 7, column 156, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: So
...viewers to complain and not the content.So increasing the time devoted to local ne...
^^
Line 7, column 550, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
... avoid losses due to drought or floods. Hence it is of paramount importance that the ...
^^^^^
Line 9, column 18, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...ent is contentious. Also, The author hasnt cited any reasons as to why the local b...
^^^^^
Line 9, column 136, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Is
...vertising contracts with the tv station.Is there any another widely viewed station...
^^
Transition Words or Phrases used:
also, but, first, hence, however, if, may, so, thus, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 22.0 11.1786427146 197% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 43.0 28.8173652695 149% => Less pronouns wanted
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 21.0 16.3942115768 128% => OK
Performance on vocabulary words:
No of characters: 2555.0 2260.96107784 113% => OK
No of words: 497.0 441.139720559 113% => OK
Chars per words: 5.14084507042 5.12650576532 100% => OK
Fourth root words length: 4.72159896747 4.56307096286 103% => OK
Word Length SD: 2.69397189018 2.78398813304 97% => OK
Unique words: 222.0 204.123752495 109% => OK
Unique words percentage: 0.446680080483 0.468620217663 95% => OK
syllable_count: 799.2 705.55239521 113% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 35.0 22.8473053892 153% => The Avg. Sentence Length is relatively long.
Sentence length SD: 122.50464381 57.8364921388 212% => The lengths of sentences changed so frequently.
Chars per sentence: 182.5 119.503703932 153% => OK
Words per sentence: 35.5 23.324526521 152% => OK
Discourse Markers: 4.14285714286 5.70786347227 73% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.347004812021 0.218282227539 159% => OK
Sentence topic coherence: 0.127811171466 0.0743258471296 172% => OK
Sentence topic coherence SD: 0.136490453932 0.0701772020484 194% => OK
Paragraph topic coherence: 0.176471634437 0.128457276422 137% => OK
Paragraph topic coherence SD: 0.130815215852 0.0628817314937 208% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 20.5 14.3799401198 143% => OK
flesch_reading_ease: 35.95 48.3550499002 74% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 16.9 12.197005988 139% => OK
coleman_liau_index: 13.12 12.5979740519 104% => OK
dale_chall_readability_score: 9.03 8.32208582834 109% => OK
difficult_words: 115.0 98.500998004 117% => OK
linsear_write_formula: 27.5 12.3882235529 222% => Linsear_write_formula is high.
gunning_fog: 16.0 11.1389221557 144% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.