"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The author has presented a case from a memorandum of business manager. The manager told that reducing the allotted time for weather and local news and increased time for national news has brought adverse effect in terms of popularity and revenue generation. He proposed if the old-time allotment is restored for local and weather forecasting, the news company might be able to bring back their popularity and advertisement revenue. However, the argument is not entirely convincing, since it has ignored some crucial assumptions. Also, the manager had made several unwarranted assumptions. As a result, the argument becomes invalid.
First, the argument never addressed how much time they have truncated from the weather forecasting and local news. As an example, if the previous partition of time for local and weather news was for 2 hours straight and now they might have reduced it to highlights or some mere minutes. So, without exact figures are mentioned, the argument is not valid. Also, the amount of complaints received for reducing for reducing local and weather forecasting is ambiguous. So, without real numbers and surveys, the argument is not valid.
Second, the manager assumes that the complaints received and advertisements reduced were solely due to the truncated scheduling of local news and weather forecasting. Maybe the viewers and ad agencies are not concerned with the national news, maybe local news and local weather are of higher importance to them. Without foolproof evidence, this argument is also invalid.
Finally, the loss of advertisement and viewers were correlated with the same problem, perceived by the manager. Revenue and viewer loss might not be correlated at all, maybe a good station has emerged, which is gaining popularity, or local people is not loving the news channel anymore. Anyway, bringing back the old schedule might not improve their revenue and popularity like old times. The logic should have been supported by actual statistics and surveys, to gain validity.
Thus, the argument is not completely sound. The manager has made a number of invalid assumptions and used vague terms in order to make his arguments strong, which should have been improved by instilling some proper statistics and surveys with the argument. Only re-installing old timetable might not bring back the similar advertisement revenue and viewers, might not decrease the complaints made by the viewers by simply increasing the time for local and weather news, the manager has to invest more time and energy to make this case valid, by using surveys made from the customer's opinion and actual revenue statistics from previous years and of other similar companies.
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Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- OK
argument 3 -- OK
----------------
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 429 350
No. of Characters: 2208 1500
No. of Different Words: 192 200
Fourth Root of Number of Words: 4.551 4.7
Average Word Length: 5.147 4.6
Word Length SD: 2.629 2.4
No. of Words greater than 5 chars: 164 100
No. of Words greater than 6 chars: 143 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.429 21.0
Sentence Length SD: 13.51 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.333 0.35
Sentence-Para Coherence: 0.519 0.50
Sentence-Sentence Coherence: 0.088 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 396, Rule ID: PHRASE_REPETITION[1]
Message: This phrase is duplicated. You should probably leave only 'for reducing'.
Suggestion: for reducing
...Also, the amount of complaints received for reducing for reducing local and weather forecasting is ambigu...
^^^^^^^^^^^^^^^^^^^^^^^^^
Line 7, column 248, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
... is gaining popularity, or local people is not loving the news channel anymore. Anyway, bring...
^^^^^^^^^^^^^
Line 9, column 574, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'customers'' or 'customer's'?
Suggestion: customers'; customer's
...e valid, by using surveys made from the customers opinion and actual revenue statistics f...
^^^^^^^^^
Transition Words or Phrases used:
also, anyway, finally, first, however, if, may, second, so, still, thus, as for, as to, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 27.0 11.1786427146 242% => Less conjunction wanted
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 13.0 28.8173652695 45% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2273.0 2260.96107784 101% => OK
No of words: 429.0 441.139720559 97% => OK
Chars per words: 5.29836829837 5.12650576532 103% => OK
Fourth root words length: 4.55107846309 4.56307096286 100% => OK
Word Length SD: 2.70706357043 2.78398813304 97% => OK
Unique words: 201.0 204.123752495 98% => OK
Unique words percentage: 0.468531468531 0.468620217663 100% => OK
syllable_count: 711.9 705.55239521 101% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 16.0 8.76447105788 183% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 81.6820893392 57.8364921388 141% => OK
Chars per sentence: 108.238095238 119.503703932 91% => OK
Words per sentence: 20.4285714286 23.324526521 88% => OK
Discourse Markers: 4.71428571429 5.70786347227 83% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.279461693467 0.218282227539 128% => OK
Sentence topic coherence: 0.079101668252 0.0743258471296 106% => OK
Sentence topic coherence SD: 0.0931863647832 0.0701772020484 133% => OK
Paragraph topic coherence: 0.173903986033 0.128457276422 135% => OK
Paragraph topic coherence SD: 0.0594036412014 0.0628817314937 94% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 42.72 48.3550499002 88% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.46 12.5979740519 107% => OK
dale_chall_readability_score: 8.57 8.32208582834 103% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.