"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The manager has concluded that, they have to restore the time devoted to weather and local news to its former level as they are receiving complaints, loosing viewers and there were cancellations of local business advertisements. This argument distorts the view of the situation by manipulating facts and by providing wek evidences. However, careful scrutiny of the memorandum reveals that there is little credible support for the manager's conclusion. Hence, this argument can be considered unsubstantiated.
Firstly, the manager assumes that the reduction in the number of viewers is due to the fact that there is an increase in the number of complaints from the viewers that, they were concerned with the station's coverage of weather and local news. This is merely an assumption without much solid ground. The manager has no idea whether the late-night news is being watched by the local or the national people. The display of the weather and the local news can be done by scrollings and they specifically need not stop the reporter from reading the national news. Also, it is only mentioned that most of the complaints are received from the people regarding local news and weather news telecast. There might be six out of ten complaints but the manager is more concerned about these six rather than the other four.
Secondly, there is no evidence that, the number of people who actually stopped watching is just because there is no local news telecasted. There is a possibility that any other news channel is telecasting more intresting news at the same time or the quality of news telecasted in this channel itself has declined or there is a need to change the reporter as people are not properly understanding the accent of the reporter. If evidences to these questions have been provided, then it would have been more convincing to the reader.
Finally, the manager notes that, by telecasting local news they will be able to restore the lost advertising revenues and the viewers to the program. This argument lacks credible support as there is no possibility that the investers might actually invest back in this channel and they will gain back their lost viewers.
In conclusion, the manager's argument is as unpersuasive as it stands. To bolster it further the manager should have provided more detailed evidences and deep analysis. Hence, to better evaluate the argument there is a necessity of more evidences in the memorandum.
Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- not OK
argument 3 -- not exactly
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 404 350
No. of Characters: 1999 1500
No. of Different Words: 178 200
Fourth Root of Number of Words: 4.483 4.7
Average Word Length: 4.948 4.6
Word Length SD: 2.681 2.4
No. of Words greater than 5 chars: 140 100
No. of Words greater than 6 chars: 120 80
No. of Words greater than 7 chars: 79 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.444 21.0
Sentence Length SD: 10.991 7.5
Use of Discourse Markers (%): 0.611 0.12
Sentence-Text Coherence: 0.33 0.35
Sentence-Para Coherence: 0.554 0.50
Sentence-Sentence Coherence: 0.068 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 431, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...here is little credible support for the managers conclusion. Hence, this argument can be...
^^^^^^^^
Line 3, column 199, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...wers that, they were concerned with the stations coverage of weather and local news. Thi...
^^^^^^^^
Line 9, column 20, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...eir lost viewers. In conclusion, the managers argument is as unpersuasive as it stand...
^^^^^^^^
Transition Words or Phrases used:
actually, also, but, finally, first, firstly, hence, however, if, regarding, second, secondly, so, then, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 43.0 55.5748502994 77% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2044.0 2260.96107784 90% => OK
No of words: 404.0 441.139720559 92% => More content wanted.
Chars per words: 5.05940594059 5.12650576532 99% => OK
Fourth root words length: 4.48327461151 4.56307096286 98% => OK
Word Length SD: 2.74936607642 2.78398813304 99% => OK
Unique words: 184.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.455445544554 0.468620217663 97% => OK
syllable_count: 639.9 705.55239521 91% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 61.2280698962 57.8364921388 106% => OK
Chars per sentence: 113.555555556 119.503703932 95% => OK
Words per sentence: 22.4444444444 23.324526521 96% => OK
Discourse Markers: 6.55555555556 5.70786347227 115% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.297089936887 0.218282227539 136% => OK
Sentence topic coherence: 0.0892752178003 0.0743258471296 120% => OK
Sentence topic coherence SD: 0.0960364649393 0.0701772020484 137% => OK
Paragraph topic coherence: 0.147715097334 0.128457276422 115% => OK
Paragraph topic coherence SD: 0.102103881238 0.0628817314937 162% => OK
Essay readability:
automated_readability_index: 13.6 14.3799401198 95% => Automated_readability_index is low.
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.36 12.5979740519 98% => OK
dale_chall_readability_score: 8.25 8.32208582834 99% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.