Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs
The argument lacks support in its various claims. More evidence should be found to make the argument more cogent.
First, the manager needs more evidence on how much the TV station increased its time to national news and decreased that of weather and local news, and statistical values are preferred. If the change is not significant, assuming that the malicious fallout of such change are true, then it behooves the TV station to study the past records; in particular, they should find out whether the complaints and withdrawal of advertisers were already taking place before the change so that they can understand the situation better. Essentially, studying past trends will militate over how much time allocated to national news should increase. If the stated change was not significant, then restoring the previous coverage amount would hardly ameliorate the situation.
Besides, claims on complaints from the viewers need to be substantiated with the number of complainers and their actual content. If there is only a modicum amount of complaints expressing dissents, then probably the situation is not as severe. If people complain about the opposite, or there was too much coverage for national news, then the proposed strategy will indubitably fail. Besides, the advertisers' reasons for canceling the contracts need to be explained. Perhaps they canceled the contract because of the low quality, instead of the content of the news. If this is the case, then changing the type of news without improving other aspects would hardly be efficacious. It is only after the evidence on the fact that most advertisers withdrew precisely because of the coverage of news will the manager's claim be strengthened.
Additionally, the manager needs evidence to support his claim that more viewers will be attracted to the increased local news. A diverse range of factors needs to be considered. Perhaps during that period, there was sensational local news that viewers were interested in. However, such interest will not last as these affairs could be ephemeral; therefore, changing the news type may not help in the long run. Furthermore, given the cornucopia types of entertainment readily available nowadays, perhaps the residents were not interested in watching televisions anymore. Therefore, the number of viewers and thus the revenue may not increase because of the obsolete nature of TV news of either local or national types.
Overall, it is only after the manager investigated this matter in a cautious way, researching extensively to find supporting evidence, will his claim be persuasive.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 412 350
No. of Characters: 2133 1500
No. of Different Words: 203 200
Fourth Root of Number of Words: 4.505 4.7
Average Word Length: 5.177 4.6
Word Length SD: 2.723 2.4
No. of Words greater than 5 chars: 164 100
No. of Words greater than 6 chars: 134 80
No. of Words greater than 7 chars: 93 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.6 21.0
Sentence Length SD: 9.831 7.5
Use of Discourse Markers (%): 0.55 0.12
Sentence-Text Coherence: 0.289 0.35
Sentence-Para Coherence: 0.517 0.50
Sentence-Sentence Coherence: 0.045 0.07
Number of Paragraphs: 5 5
does introduction and
does introduction and conclusion length matters in awa ?
Grammar and spelling errors:
Line 9, column 64, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a cautious way" with adverb for "cautious"; eg, "in a hasty manner" with "hastily".
...er the manager investigated this matter in a cautious way, researching extensively to find suppor...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
besides, first, furthermore, however, if, may, so, then, therefore, thus, as to, in particular
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2196.0 2260.96107784 97% => OK
No of words: 412.0 441.139720559 93% => More content wanted.
Chars per words: 5.33009708738 5.12650576532 104% => OK
Fourth root words length: 4.50530610838 4.56307096286 99% => OK
Word Length SD: 2.82250142256 2.78398813304 101% => OK
Unique words: 206.0 204.123752495 101% => OK
Unique words percentage: 0.5 0.468620217663 107% => OK
syllable_count: 675.0 705.55239521 96% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 59.8427105001 57.8364921388 103% => OK
Chars per sentence: 109.8 119.503703932 92% => OK
Words per sentence: 20.6 23.324526521 88% => OK
Discourse Markers: 4.7 5.70786347227 82% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.249508029433 0.218282227539 114% => OK
Sentence topic coherence: 0.0787020621493 0.0743258471296 106% => OK
Sentence topic coherence SD: 0.0802599016067 0.0701772020484 114% => OK
Paragraph topic coherence: 0.11490094538 0.128457276422 89% => OK
Paragraph topic coherence SD: 0.0847048366893 0.0628817314937 135% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 13.63 12.5979740519 108% => OK
dale_chall_readability_score: 8.69 8.32208582834 104% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.