People should not be misled by the advertising competition between Coldex and Cold-Away, both popular over-the-counter cold medications that anyone can purchase without a doctor's prescription. Each brand is accusing the other of causing some well-known, unwanted side effect: Coldex is known to contribute to existing high blood pressure and Cold-Away is known to cause drowsiness. But the choice should be clear for most health-conscious people: Cold-Away has been on the market for much longer and is used by more hospitals than is Coldex. Clearly, Cold-Away is more effective.
This argument is about the two competing products, Coldex and Cold-Away. Both the medicines are cold medicines available over-the-counter. Both the brands compete with each other and accuse each other for some side effect. According to the author, Coldex is responsible for causing high blood pressure and Cold-Away causes drowsiness. Here, the author seems a little biased as without providing any evidence, he is suggesting that as Cold-Away is in the market for a longer period, it is more effective and it should be the clear choice of customers.
The logic provided by the author is very dubious and unconvincing. The author is simply trying to boost the consumer's ego by saying that the choice should be clear for most health-conscious people. Though it is a good advertising tactic used by the company, it cannot be considered as enough proof of Cold-Away being more effective.
The author is giving one more logic that Cold-Away is in the market for a longer period. However, this fact also does not add any effectiveness to the argument. The new medicine might have new effective ingredients. It is not necessary that well-established products are better than newer ones. Moreover, latest medicines often make use of new pharmaceutical developments than the existing products. Instead of this, the author should have concentrated on the plus and minus points of the two medicines.
According to the author, Cold-Away is used by more hospitals than Coldex, that is the reason enough to consider Cold-Away more effective. This is again an advertising gimmick and not a proof that it is more effective. There might be some other reasons for hospitals using Cold-Away. It is just an assumption of the author that the hospitals are recommending Cold-Away because it is better than Coldex. It might be that doctors are using this medicine because of its drowsiness inducing effect to calm their patients. For that matter, perhaps hospitals use Cold-Away primarily for this effect rather than as a cold medication.
One more problem with this argument is the side effect of Coldex. If Coldex is the cause of high blood pressure then, obviously no doctor will recommend it. However, people who do not suffer with the problem of high blood pressure can still use it. Thus, Coldex's side effect is irrelevant in choosing between the two products. Moreover, if a person without high blood pressure wishes to avoid drowsiness during the treatment of cold, Coldex would seem to be the preferable medication than Cold-Away.
The author has not offered convincing evidence to support his views. He should have strengthened his argument by providing the evidence that the doctors and hospitals use Cold-Away because of its effectiveness in treating cold. A data of clinical research or a reliable data of general survey would have supported the argument in a better way. It should not be based on assumptions. In the present form, it just looks like an advertisement tactic to increase the sale of one product. It is just trying to persuade people to buy Cold-Away.
Grammar and spelling errors:
Line 4, column 109, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'consumers'' or 'consumer's'?
Suggestion: consumers'; consumer's
...he author is simply trying to boost the consumers ego by saying that the choice should be...
^^^^^^^^^
Line 7, column 304, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: ', the latest'.
Suggestion: , the latest
...cts are better than newer ones. Moreover, latest medicines often make use of new pharmac...
^^^^^^^^
Transition Words or Phrases used:
also, however, if, look, moreover, so, still, then, thus, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 19.6327345309 168% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 38.0 28.8173652695 132% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2579.0 2260.96107784 114% => OK
No of words: 504.0 441.139720559 114% => OK
Chars per words: 5.11706349206 5.12650576532 100% => OK
Fourth root words length: 4.73813722054 4.56307096286 104% => OK
Word Length SD: 2.87343171484 2.78398813304 103% => OK
Unique words: 222.0 204.123752495 109% => OK
Unique words percentage: 0.440476190476 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 798.3 705.55239521 113% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 14.0 4.96107784431 282% => Less pronouns wanted as sentence beginning.
Interrogative: 0.0 0.471057884232 0% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 31.0 19.7664670659 157% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 37.5249344782 57.8364921388 65% => OK
Chars per sentence: 83.1935483871 119.503703932 70% => OK
Words per sentence: 16.2580645161 23.324526521 70% => OK
Discourse Markers: 2.0 5.70786347227 35% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 17.0 8.20758483034 207% => Less positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.309032489718 0.218282227539 142% => OK
Sentence topic coherence: 0.087017638989 0.0743258471296 117% => OK
Sentence topic coherence SD: 0.069278243915 0.0701772020484 99% => OK
Paragraph topic coherence: 0.171266240761 0.128457276422 133% => OK
Paragraph topic coherence SD: 0.0842108931461 0.0628817314937 134% => OK
Essay readability:
automated_readability_index: 10.8 14.3799401198 75% => Automated_readability_index is low.
flesch_reading_ease: 55.24 48.3550499002 114% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 12.12 12.5979740519 96% => OK
dale_chall_readability_score: 7.78 8.32208582834 93% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 80.0 out of 100
Scores by essay e-grader: 5.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.