Prompt: "The following is a memorandum from the business manager of a television station. 'Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.' Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.”
it is given that a late night news program has reduced thier time on weather and local news allocating more time to national news. however most of the complaints they have received during that time were regrading the coverage of weather and local news and the local business that used to advertise during that time have canceled their advertising contracts. Based on this, they have decided to restore the time allocated to weather and local news to its former level with the intention of attracting more viewers to the program and to avoid losing revenue from advertising. however, this argument has not provided proper evidences to justify their decision which creates an uncertainity in achieving their goals with the decision they took to achieve it.
Firstly, it is important to know how many complaints were made against the coverage of weather and local news and we have not been provided with the data to the number of complaints received ealier where they had allocated the former amount of time. I think it is logically to compare the level of complaints during those periods as that provides the proper understanding on the real situation. sometimes, they had taken this decision earlier because they had complaints that they don't devote the needed time for national news. Statistical data and a proper survey should be done to identify the roots related to this.
Then, we have not been informed about the number of viewers they got attracted by increasing time on national news. national news is related and paid attention by many, people of the whole nation whie local news is more specific for that locality. So, without any understanding on the change that happened with the decision that they took during the last year, we can't make sure that this new decision will increase the number of viewers attracted. sometimes there will be a situation many viewers will switch their TV channel because of the new decision will dissatisfy the new viewers they attracted with the previous decision last year.
Moreover, considering the advertising revenue, we are not aware of the increase or the decrease of total revenue from advertising in terms of a numerical value to arrive to a financially sounding decision. they might have increased their revenue by advertising national level business sector where there is more competition and more revenue can be collected as those businesses are more keen on marketing aspects as they are even multinational companies which are in an economically stable value with the economies of scale. sometimes the revenue from local businesses will not be significant compared to the revenue from national level businesses.Then this will not contribute to an increase of the revenue but for a huge decrease in revenue.
Thus, the decision they took without providing evidences to the above mentioned conditions is under suspicion as this involves certain dubious assumptions where they don't provide information to support their assumptions and claims.
Comments
Essay evaluation report
Need to argue against the conclusion always. For this topic it is:
Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 10 15
No. of Words: 492 350
No. of Characters: 2475 1500
No. of Different Words: 199 200
Fourth Root of Number of Words: 4.71 4.7
Average Word Length: 5.03 4.6
Word Length SD: 2.629 2.4
No. of Words greater than 5 chars: 175 100
No. of Words greater than 6 chars: 147 80
No. of Words greater than 7 chars: 102 40
No. of Words greater than 8 chars: 61 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 49.2 21.0
Sentence Length SD: 17.093 7.5
Use of Discourse Markers (%): 0.9 0.12
Sentence-Text Coherence: 0.423 0.35
Sentence-Para Coherence: 0.749 0.50
Sentence-Sentence Coherence: 0.218 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
it is given that a late night news program...
^^
Line 1, column 132, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
... allocating more time to national news. however most of the complaints they have receiv...
^^^^^^^
Line 1, column 132, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: however,
... allocating more time to national news. however most of the complaints they have receiv...
^^^^^^^
Line 1, column 252, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...g the coverage of weather and local news and the local business that used to adve...
^^
Line 1, column 576, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
... avoid losing revenue from advertising. however, this argument has not provided proper ...
^^^^^^^
Line 4, column 140, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...local news and we have not been provided with the data to the number of complaint...
^^
Line 4, column 397, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Sometimes
...er understanding on the real situation. sometimes, they had taken this decision earlier b...
^^^^^^^^^
Line 4, column 483, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...r because they had complaints that they dont devote the needed time for national new...
^^^^
Line 7, column 117, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: National
...ed by increasing time on national news. national news is related and paid attention by m...
^^^^^^^^
Line 7, column 365, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...that they took during the last year, we cant make sure that this new decision will i...
^^^^
Line 7, column 450, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Sometimes
...crease the number of viewers attracted. sometimes there will be a situation many viewers ...
^^^^^^^^^
Line 10, column 207, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...ive to a financially sounding decision. they might have increased their revenue by a...
^^^^
Line 10, column 526, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Sometimes
...able value with the economies of scale. sometimes the revenue from local businesses will ...
^^^^^^^^^
Line 10, column 649, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Then
... revenue from national level businesses.Then this will not contribute to an increase...
^^^^
Line 13, column 167, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... certain dubious assumptions where they dont provide information to support their as...
^^^^
Transition Words or Phrases used:
but, first, firstly, however, if, moreover, so, then, thus, i think
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 49.0 28.8173652695 170% => Less pronouns wanted
Preposition: 70.0 55.5748502994 126% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2525.0 2260.96107784 112% => OK
No of words: 489.0 441.139720559 111% => OK
Chars per words: 5.163599182 5.12650576532 101% => OK
Fourth root words length: 4.70248278971 4.56307096286 103% => OK
Word Length SD: 2.6767142939 2.78398813304 96% => OK
Unique words: 214.0 204.123752495 105% => OK
Unique words percentage: 0.437627811861 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 802.8 705.55239521 114% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 1.0 8.76447105788 11% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 30.0 22.8473053892 131% => The Avg. Sentence Length is relatively long.
Sentence length SD: 57.4445384697 57.8364921388 99% => OK
Chars per sentence: 157.8125 119.503703932 132% => OK
Words per sentence: 30.5625 23.324526521 131% => OK
Discourse Markers: 4.1875 5.70786347227 73% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 15.0 5.25449101796 285% => Less language errors wanted.
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.277805617106 0.218282227539 127% => OK
Sentence topic coherence: 0.116816195204 0.0743258471296 157% => OK
Sentence topic coherence SD: 0.111959341025 0.0701772020484 160% => OK
Paragraph topic coherence: 0.154766203159 0.128457276422 120% => OK
Paragraph topic coherence SD: 0.109843753137 0.0628817314937 175% => OK
Essay readability:
automated_readability_index: 18.2 14.3799401198 127% => OK
flesch_reading_ease: 41.03 48.3550499002 85% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 15.0 12.197005988 123% => OK
coleman_liau_index: 13.24 12.5979740519 105% => OK
dale_chall_readability_score: 8.42 8.32208582834 101% => OK
difficult_words: 102.0 98.500998004 104% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 14.0 11.1389221557 126% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.