The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."Based on a survey conducted by their own marketing department and certain comments by some reviewers, the director made flawed reasoning and drew unconvincing conclusions about the problems responsible for their shrinking market.
In the memo from the advertising director of the stated movie production company , it is given that during the past year fewer people attended to their movies than in any other year eventhough the positive reviews from the reviewers of specific movies actually increased. this made them to hold the fact that contents of these reviews are not reaching the prospective viewers and they propose to allocate a great share of its next year budget for advertising. In my opininion, to analyse the following argument, the following questions should be answered to clear the uncertainities and unsound assumptions included to provide the given recommendation.
First, have they conducted a proper market survey?. it is important to know the validity of evidences that they present. is it from a careful experiment that they say the number of attendees reduced last year? and is that a market trend? is it common for all the movie production companies?. some people may be moving away from watching movies as they might have different other commitments with the economic downfall. they may have spent money only on the basic needs. so it is important to have a broader idea of the economic situation of the country and the customer behaviour for similar products of different other producers, befor arriving to the recommendation. if something like an economic downturn has arised this observation, too much money on advertising may not attract prospective viewers because they have some serious issues to be solved before concentrating on entertainment which will not be considered as a major need for them to survive. The answers to this question will provide facts to accept or reject the validity of assumptions made like the economy is very stable and customer behaviours are also stable.
Second, how can they decide that public's lack of awareness is the only cause to this problem and positive reviewes are not reaching the prospective reviewers?. There can be a situation where people get to know about the positive reviews but they are now attracted by some other rival companies where they produce movies for different interests of people. may be this production company doesn't consider on introducing novelty like 3D and 4D impact where the young generation get attracted. how can they make sure that the people's interests are not changing if they are continuing the production with the conventional methodologies?. movie industry is a moving field where novel concepts should be added to make their impact worthy. so, sometimes the company should have to rethink about their procedures and methodologies employed to create quality products and then the positive reviews on those novel, unconventional factors may drive people to the products lauched by this company. Thus the answers to this question provides a better overview on how several other factors affect for the marketing sector of movie production industry.
In conclusion, the argument made has been based on unreasonable and unwarranted assumptions and unaswered qusetions, so it is vital to analyse those questions to solve the doubts associated so that a proper recommendation can be provided rather than concentrating on allocating money on advertising but for coming up with a proper business plan to survive for a longer time in the industry.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 10 15
No. of Words: 537 350
No. of Characters: 2741 1500
No. of Different Words: 246 200
Fourth Root of Number of Words: 4.814 4.7
Average Word Length: 5.104 4.6
Word Length SD: 2.829 2.4
No. of Words greater than 5 chars: 204 100
No. of Words greater than 6 chars: 158 80
No. of Words greater than 7 chars: 119 40
No. of Words greater than 8 chars: 73 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 53.7 21.0
Sentence Length SD: 24.146 7.5
Use of Discourse Markers (%): 0.9 0.12
Sentence-Text Coherence: 0.379 0.35
Sentence-Para Coherence: 0.631 0.50
Sentence-Sentence Coherence: 0.077 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 81, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...r of the stated movie production company , it is given that during the past year f...
^^
Line 1, column 273, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
... of specific movies actually increased. this made them to hold the fact that content...
^^^^
Line 4, column 53, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...they conducted a proper market survey?. it is important to know the validity of ev...
^^
Line 4, column 122, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Is
...alidity of evidences that they present. is it from a careful experiment that they ...
^^
Line 4, column 211, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: And
... number of attendees reduced last year? and is that a market trend? is it common fo...
^^^
Line 4, column 239, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Is
... last year? and is that a market trend? is it common for all the movie production ...
^^
Line 4, column 293, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Some
...or all the movie production companies?. some people may be moving away from watching...
^^^^
Line 4, column 420, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...commitments with the economic downfall. they may have spent money only on the basic ...
^^^^
Line 4, column 471, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: So
...ve spent money only on the basic needs. so it is important to have a broader idea ...
^^
Line 4, column 670, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
..., befor arriving to the recommendation. if something like an economic downturn has...
^^
Line 7, column 356, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: May
...vies for different interests of people. may be this production company doesnt consi...
^^^
Line 7, column 387, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... people. may be this production company doesnt consider on introducing novelty like 3D...
^^^^^^
Line 7, column 490, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: How
...ere the young generation get attracted. how can they make sure that the peoples int...
^^^
Line 7, column 633, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Movie
...n with the conventional methodologies?. movie industry is a moving field where novel ...
^^^^^
Line 7, column 732, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: So
...d be added to make their impact worthy. so, sometimes the company should have to r...
^^
Line 7, column 985, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...o the products lauched by this company. Thus the answers to this question provides a...
^^^^
Line 7, column 1075, Rule ID: AFFECT_EFFECT[1]
Message: Did you mean 'effect'?
Suggestion: effect
...r overview on how several other factors affect for the marketing sector of movie productio...
^^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, if, may, second, so, then, thus, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 43.0 28.8173652695 149% => Less pronouns wanted
Preposition: 68.0 55.5748502994 122% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2795.0 2260.96107784 124% => OK
No of words: 536.0 441.139720559 122% => OK
Chars per words: 5.21455223881 5.12650576532 102% => OK
Fourth root words length: 4.81161862636 4.56307096286 105% => OK
Word Length SD: 2.90665331982 2.78398813304 104% => OK
Unique words: 259.0 204.123752495 127% => OK
Unique words percentage: 0.483208955224 0.468620217663 103% => OK
syllable_count: 884.7 705.55239521 125% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 89.2471916897 57.8364921388 154% => OK
Chars per sentence: 133.095238095 119.503703932 111% => OK
Words per sentence: 25.5238095238 23.324526521 109% => OK
Discourse Markers: 3.52380952381 5.70786347227 62% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 17.0 5.25449101796 324% => Less language errors wanted.
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.179601525849 0.218282227539 82% => OK
Sentence topic coherence: 0.0594990629699 0.0743258471296 80% => OK
Sentence topic coherence SD: 0.0858269779157 0.0701772020484 122% => OK
Paragraph topic coherence: 0.122488572133 0.128457276422 95% => OK
Paragraph topic coherence SD: 0.096852705889 0.0628817314937 154% => OK
Essay readability:
automated_readability_index: 15.9 14.3799401198 111% => OK
flesch_reading_ease: 37.64 48.3550499002 78% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 8.71 8.32208582834 105% => OK
difficult_words: 130.0 98.500998004 132% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.