A recent study rating 300 male and female Mentian advertising executives according to the average number of hours they sleep per night showed an association between the amount of sleep the executives need and the success of their firms. Of the advertising firms studied, those whose executives reported needing no more than 6 hours of sleep per night had higher profit margins and faster growth. These results suggest that if a business wants to prosper, it should hire only people who need less than 6 hours of sleep per night.
The author of the argument claims that in order to flourish, the advertising firm should only hire those executives who need less than 6 hours of sleep. To support his view he mentioned a recent study on 300 executives from the advertising industry including both men and women, which is all about the claim that the author made in the argument.
To determine the validity of the author's claims we have to understand that whether hiring the executives with fewer sleeping hours would help the firm to flourish in the advertising field or there are other options that would also play a crucial role in the companies success.
First, the author failed to mention that how the executives are represented in the study and on what factors the study was conducted as sleep can be affected by the multiple factors, for example, older people tend to sleep fewer hours when compared to the younger one. Moreover, in daily life, hardly anybody records their sleeping hours, so we can say that the study itself id flawed.
What is more, even if the study is reliable enough, it does not necessarily mean that the results are sufficiently promising to be taken seriously. Particularly, the author only mentions the positive correlation between shorter sleep hours and higher profit and faster growth, whereas no further information is given regarding how strong the correlation is. If the relationship found in the study is so weak that it has little practical meaning, then it would be futile for any advertising firm to have executives who sleep less.
Last but not least, if the advertising firm makes the suggestion given by the author mandatory to get a job, then people who will apply for the job may provide false information about their sleep hours. And the recommendation above for hiring people who need shorter sleep hours is based on an assumption that sleep hours in some way reflect the ability to be an executive.
In sum, we can say that the author's claim is based on the uncleared and unsubstantiated assumption. In order to evaluate the merit of the argument, we require more information and data about the point mentioned in the argument. To make the argument stronger the author must outline the actual step that an advertising firm must take in order to flourish.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 388 350
No. of Characters: 1852 1500
No. of Different Words: 194 200
Fourth Root of Number of Words: 4.438 4.7
Average Word Length: 4.773 4.6
Word Length SD: 2.598 2.4
No. of Words greater than 5 chars: 115 100
No. of Words greater than 6 chars: 87 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.846 21.0
Sentence Length SD: 9.037 7.5
Use of Discourse Markers (%): 0.538 0.12
Sentence-Text Coherence: 0.401 0.35
Sentence-Para Coherence: 0.708 0.50
Sentence-Sentence Coherence: 0.198 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 5, column 259, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'companies'' or 'company's'?
Suggestion: companies'; company's
...t would also play a crucial role in the companies success. First, the author failed ...
^^^^^^^^^
Line 13, column 99, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...s not necessarily mean that the results are sufficiently promising to be taken seriously. Particularly, th...
^^^^^^^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, if, may, moreover, regarding, so, then, whereas, for example, what is more
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1913.0 2260.96107784 85% => OK
No of words: 388.0 441.139720559 88% => More content wanted.
Chars per words: 4.93041237113 5.12650576532 96% => OK
Fourth root words length: 4.43821085614 4.56307096286 97% => OK
Word Length SD: 2.64902318579 2.78398813304 95% => OK
Unique words: 201.0 204.123752495 98% => OK
Unique words percentage: 0.518041237113 0.468620217663 111% => OK
syllable_count: 585.0 705.55239521 83% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 52.8490089924 57.8364921388 91% => OK
Chars per sentence: 147.153846154 119.503703932 123% => OK
Words per sentence: 29.8461538462 23.324526521 128% => OK
Discourse Markers: 7.07692307692 5.70786347227 124% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.270547496443 0.218282227539 124% => OK
Sentence topic coherence: 0.100008219309 0.0743258471296 135% => OK
Sentence topic coherence SD: 0.0630046512552 0.0701772020484 90% => OK
Paragraph topic coherence: 0.148788837645 0.128457276422 116% => OK
Paragraph topic coherence SD: 0.0561043704989 0.0628817314937 89% => OK
Essay readability:
automated_readability_index: 16.7 14.3799401198 116% => OK
flesch_reading_ease: 50.5 48.3550499002 104% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 11.91 12.5979740519 95% => OK
dale_chall_readability_score: 8.45 8.32208582834 102% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.