Recently Honey Bun replaced the use of sugar with aspartame, a sugar substitute, throughout its bakeries in the Northeast regions of the United States. Contrary to initial expectations, this change did not negatively impact our customer's preference. So far, only 5 percent of our customers have complained about this change, suggesting that an average of 95 customers out of 100 have no problems with the use of aspartame in our bakery products. It is therefore clear that since our customers have not expressed great concern about the use of aspartame instead of sugar, we should extend this change to all the branches of Honey Bun bakeries in the rest of the country.
The argument states as there have been a small number of complaints regarding the change from sugar to aspartame, the change should be extended to all branches of the bakery across the United States. The argument at first glance seems plausible, however on scrupulous analysis, it is found to be rife with holes and assumptions. assumptions. A valid stand can be taken on this argument only after the evidence required to evaluate the argument is thoroughly analyzed.
The author claims that the change from sugar to aspartame did not negatively impact the preferences of their customers. It is possible that Honey Bun specializes in bread products and the actual number of products which use sugar is quite low. This means that number of products which are using aspartame are low which leads to the preferences remaining unchanged. Also the claim is made without giving any data to back it up. It is quite possible that the customers preference has shifted from sugar-based products to non-sugar-based products. If the revenues are similar, this is not a negative impact for the company.
The author claims that only 5 percent people complained. It is possible that aspartame is quite popular in the northeast regions of the United States and people prefer aspartame over sugar in their day-to-day life. It is also possible that the number of consumers of Honey Bun are quite low in the northeast regions as compared to Honey Bun bakeries in other regions of the United States. If there are only a hundred customers in the Northeast regions as compared to a hundred thousand customers in the other regions, the number of complaints may give a positive outlook of a possibly grim situation.
The author concludes that as customers have not expressed great concern, the change should be extended to all Honey Bun bakeries. There is a possibility that people are not aware that a change is made. People might assume there has been a change in recipe of the products hence resulting to change in taste. It is also possible that people do not know the difference between aspartame and sugar.
The argument consists of weak ideas, mixed issues and equivocal claims due to the flaws mentioned above in the line of reasoning. There is a possibility that the change will result to a small number of complaints and most people will be fine with it, but the reasoning given is rife with flaws and inaccuracies. Therefore, it is extremely important to find the evidences that support the claims of the author. And only after finding the evidences, the following topic can be strengthened.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 6 2
No. of Sentences: 21 15
No. of Words: 435 350
No. of Characters: 2108 1500
No. of Different Words: 182 200
Fourth Root of Number of Words: 4.567 4.7
Average Word Length: 4.846 4.6
Word Length SD: 2.629 2.4
No. of Words greater than 5 chars: 156 100
No. of Words greater than 6 chars: 107 80
No. of Words greater than 7 chars: 88 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.714 21.0
Sentence Length SD: 7.465 7.5
Use of Discourse Markers (%): 0.476 0.12
Sentence-Text Coherence: 0.31 0.35
Sentence-Para Coherence: 0.535 0.50
Sentence-Sentence Coherence: 0.083 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 40, Rule ID: SMALL_NUMBER_OF[1]
Message: Specify a number, remove phrase, use 'a few', or use 'some'
Suggestion: a few; some
The argument states as there have been a small number of complaints regarding the change from su...
^^^^^^^^^^^^^^^^^
Line 1, column 330, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Assumptions
... to be rife with holes and assumptions. assumptions. A valid stand can be taken on this arg...
^^^^^^^^^^^
Line 3, column 366, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...to the preferences remaining unchanged. Also the claim is made without giving any da...
^^^^
Line 3, column 458, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'customers'' or 'customer's'?
Suggestion: customers'; customer's
...ck it up. It is quite possible that the customers preference has shifted from sugar-based...
^^^^^^^^^
Line 8, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ifference between aspartame and sugar. The argument consists of weak ideas, mix...
^^^
Line 9, column 185, Rule ID: SMALL_NUMBER_OF[1]
Message: Specify a number, remove phrase, use 'a few', or use 'some'
Suggestion: a few; some
...sibility that the change will result to a small number of complaints and most people will be fine...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, hence, however, if, look, may, regarding, so, then, therefore
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2160.0 2260.96107784 96% => OK
No of words: 435.0 441.139720559 99% => OK
Chars per words: 4.96551724138 5.12650576532 97% => OK
Fourth root words length: 4.56690854021 4.56307096286 100% => OK
Word Length SD: 2.71148426421 2.78398813304 97% => OK
Unique words: 185.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.425287356322 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 686.7 705.55239521 97% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 42.6949311143 57.8364921388 74% => OK
Chars per sentence: 102.857142857 119.503703932 86% => OK
Words per sentence: 20.7142857143 23.324526521 89% => OK
Discourse Markers: 3.7619047619 5.70786347227 66% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.302321842177 0.218282227539 139% => OK
Sentence topic coherence: 0.0877097145138 0.0743258471296 118% => OK
Sentence topic coherence SD: 0.0769013512869 0.0701772020484 110% => OK
Paragraph topic coherence: 0.157723163844 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.0808535750722 0.0628817314937 129% => OK
Essay readability:
automated_readability_index: 12.3 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.55 12.5979740519 92% => OK
dale_chall_readability_score: 7.86 8.32208582834 94% => OK
difficult_words: 89.0 98.500998004 90% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.