The memo from the advertising director of the Super Screen Movie Production Company is recommending that Super Screen should allocate a greater share of its budget next year in advertising to reach the public better. This statement is backed up by the arguments that the percentage of positive reviews by movie reviewers for specific movies have increased while pointing at a decrease in people attending these movies, thus implying that the public's lack of awareness of these good quality movies is evident. However, before proceeding with this recommendation, the following three questions must be answered.
What are the types of movies produced by Super Screen movies? As in, what genre are these movies and was this genre in the trend to watch for movie-goers that year? Though the questions are compounding, they mean the same thing - Do the movies produced by Super-Screen that year match with the audience's interest? The result of fewer people attending the movies may be due to the fact that their interests were different. It could also be due to the fact that the movies were released at the same time as other major anticipated blockbusters. Movie-goers watch movies for entertainment and usually have a set budget for this activity, Super Screen movies may have ignored to capture the audience's attention.
How was the marketing of the release of the movie done? What do the tracked metrics from the promotion of movies say? The statement does not provide enough information on whether the promotion of the movies happened or how sucessful they were even if they had happened in the past year. It could be that the movie-goers were simply unware of the existence of this movie existing, thus failing to catch the hype, hence losing box office revenue. Movies now-a-days, no matter the genre always have an associated movie trailer or pre-screen viewing and measure the success of a movie based on the responses gathered from such sources ahead of movie release time.
What are the demographics of the movie reviewers? How popular are said reviewers and what platform did they use to convey they opinions? The statement bluntly states that percentage of positive reviews from movie reviewers has increased for specific movies. This may be a case of artificial inflation of reviews by the people who worked in the said movie, their supporting families and friends who wanted to do their part in promoting the movie made by someone they knew. The platform from which the metric was gathered may not popular to a wider range of audiences even if the reviews were genuine. For example, movie reviewers may have forums and threads were they discuss and promote a movie instead of popular sites like Rotten Tomatoes for instance which majority use.
The statement also states that the problem lies with the lack of public awareness to good quality movies produced by Super Screen. However, it does not provide the information necessary to gauge the authenticity of the reviews nor information about marketing and promotion pre-release of the movies. The question of what movies were released at the same time as Super Screen produced movies also remains?
To sum, while the statement says that primary reason for implied box office failure of the movies is not due to the quality of movies made, rather the public's awareness of the said movies. It recommends that a greater share of its budget next year must be allocated to reaching the public through advertising. However, the questions stated above which help identify the exact reason for lack of public awareness must be answered prior to proceeding with the recommendation.
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 9 2
No. of Spelling Errors: 8 2
No. of Sentences: 26 15
No. of Words: 602 350
No. of Characters: 2990 1500
No. of Different Words: 249 200
Fourth Root of Number of Words: 4.953 4.7
Average Word Length: 4.967 4.6
Word Length SD: 2.568 2.4
No. of Words greater than 5 chars: 222 100
No. of Words greater than 6 chars: 158 80
No. of Words greater than 7 chars: 108 40
No. of Words greater than 8 chars: 72 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.154 21.0
Sentence Length SD: 9.297 7.5
Use of Discourse Markers (%): 0.577 0.12
Sentence-Text Coherence: 0.331 0.35
Sentence-Para Coherence: 0.541 0.50
Sentence-Sentence Coherence: 0.09 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 3, column 688, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'audiences'' or 'audience's'?
Suggestion: audiences'; audience's
... movies may have ignored to capture the audiences attention. How was the marketing of ...
^^^^^^^^^
Line 7, column 109, Rule ID: USE_TO_VERB[1]
Message: Did you mean 'used'?
Suggestion: used
...id reviewers and what platform did they use to convey they opinions? The statement ...
^^^
Line 11, column 152, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'publics'' or 'public's'?
Suggestion: publics'; public's
... the quality of movies made, rather the publics awareness of the said movies. It recomm...
^^^^^^^
Transition Words or Phrases used:
also, hence, however, if, may, so, then, thus, while, for example, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 80.0 55.5748502994 144% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 3048.0 2260.96107784 135% => OK
No of words: 602.0 441.139720559 136% => Less content wanted.
Chars per words: 5.06312292359 5.12650576532 99% => OK
Fourth root words length: 4.95335121839 4.56307096286 109% => OK
Word Length SD: 2.62363278291 2.78398813304 94% => OK
Unique words: 252.0 204.123752495 123% => OK
Unique words percentage: 0.418604651163 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 949.5 705.55239521 135% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 56.6893982136 57.8364921388 98% => OK
Chars per sentence: 117.230769231 119.503703932 98% => OK
Words per sentence: 23.1538461538 23.324526521 99% => OK
Discourse Markers: 3.03846153846 5.70786347227 53% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.266361383829 0.218282227539 122% => OK
Sentence topic coherence: 0.0935638424144 0.0743258471296 126% => OK
Sentence topic coherence SD: 0.102918166746 0.0701772020484 147% => OK
Paragraph topic coherence: 0.16330630313 0.128457276422 127% => OK
Paragraph topic coherence SD: 0.0941827399469 0.0628817314937 150% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.36 12.5979740519 98% => OK
dale_chall_readability_score: 8.11 8.32208582834 97% => OK
difficult_words: 127.0 98.500998004 129% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.