Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The manager of KICK in Medway argues that KICK must include call-in programs in order to achieve large number of listeners in its markets. This is based on the premises that similar call-in programs implemented 2 years ago in WCQP had helped WCQP to increase its share in market and market survey has indicated also the penchant of many listeners for such programs. The argument seems right at first sight, however, on deeper analysis, it becomes clear that certain relevant aspects have not been taken into consideration, leading to a number of unanswered questions and logical flaws.
One such flaw is the question on cause and effect. In other words, the manager of KICK has assumed that implementation only of call-in programs had caused significant increase in listeners of WCQP. However, there may be other factors which might have lured the listeners to like WCQP such as less number of advertisements during the program. For example, in 2018, a study conducted by the market research company analysed the most compelling reasons existed among listeners for choosing one particular radio station over others. The study concluded that listeners were willing to listen those radio programs which have no or very less advertisements during the program. Therefore, in order to strengthen the argument, the manager of KICK should would need to ascertain other reasons responsible for increase in listeners of WCQP.
Moreover, the argument of manager of KICK station is based on the unanswered question on sampling. In other words, the manager of KICK has assumed that call-in programs would help KICK to increase its listeners since it had helped WCQP. However, there may be conditions which do not hold this relationship viable since market conditions of these two stations may be different or not comparable at all. For example, the manager of KICK may find on deeper analysis that markets in which WCQP operates have significant number of people who are stressed or nervous due to the apprehension of losing jobs in the wake of recent economic turmoil in Rockville. Thus, these listeners are eager to call to the radio station and ask for advice. But the market in which KICK operates is such where listeners are jovial or in high spirits since economy of Medway is booming. Therefore, to overcome this flow, the manager should provide answers on the existing market conditions in these two different locations.
Finally, the manager of KICK must answered on many radio listeners who are interested in call-in advice programs. In other words, the manager has assumed arbitrarily that many number intends to mean significant proportion of total population of a Nation. However, there may be a case when these numbers are large when one has to view them in isolation but when these numbers are considered in relation to their size in total population of a Nation, it transpires that these are just less than 30 per cent of the total population. For example, a survey conducted by market research firm in 2016 in India concluded that though the 14 million people showed preference to one radio station but it is just 11 per cent of the total population of India which means this number of 14 million is not acceptable. Therefore, manager of KICK should consider the numbers of these many people with the total population of a Nation.
While concluding, it can be said that after close examination of the argument presented, it is apparent that there are several logical unanswered questions. The recommendation which the manager has provided can be strengthened by answering questions as described in above paragraphs and made more logically sound. Without these answers, the recommendation is significantly weakened.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 611 350
No. of Characters: 3055 1500
No. of Different Words: 250 200
Fourth Root of Number of Words: 4.972 4.7
Average Word Length: 5 4.6
Word Length SD: 2.671 2.4
No. of Words greater than 5 chars: 224 100
No. of Words greater than 6 chars: 179 80
No. of Words greater than 7 chars: 113 40
No. of Words greater than 8 chars: 72 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.458 21.0
Sentence Length SD: 10.607 7.5
Use of Discourse Markers (%): 0.792 0.12
Sentence-Text Coherence: 0.325 0.35
Sentence-Para Coherence: 0.517 0.50
Sentence-Sentence Coherence: 0.093 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 620, Rule ID: NOW[2]
Message: Did you mean 'now' (=at this moment) instead of 'no' (negation)?
Suggestion: now
... listen those radio programs which have no or very less advertisements during the ...
^^
Line 3, column 631, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun advertisements is countable.
Suggestion: fewer
...se radio programs which have no or very less advertisements during the program. Ther...
^^^^
Line 7, column 172, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun number seems to be countable; consider using: 'many numbers'.
Suggestion: many numbers
...he manager has assumed arbitrarily that many number intends to mean significant proportion ...
^^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, however, if, may, moreover, so, then, therefore, thus, while, as to, for example, such as, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 25.0 13.6137724551 184% => OK
Pronoun: 36.0 28.8173652695 125% => Less pronouns wanted
Preposition: 103.0 55.5748502994 185% => OK
Nominalization: 24.0 16.3942115768 146% => OK
Performance on vocabulary words:
No of characters: 3123.0 2260.96107784 138% => OK
No of words: 611.0 441.139720559 139% => Less content wanted.
Chars per words: 5.11129296236 5.12650576532 100% => OK
Fourth root words length: 4.97176167858 4.56307096286 109% => OK
Word Length SD: 2.74261643716 2.78398813304 99% => OK
Unique words: 253.0 204.123752495 124% => OK
Unique words percentage: 0.414075286416 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 975.6 705.55239521 138% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 15.0 8.76447105788 171% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 57.8739050772 57.8364921388 100% => OK
Chars per sentence: 130.125 119.503703932 109% => OK
Words per sentence: 25.4583333333 23.324526521 109% => OK
Discourse Markers: 5.5 5.70786347227 96% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.226421865524 0.218282227539 104% => OK
Sentence topic coherence: 0.0739254138738 0.0743258471296 99% => OK
Sentence topic coherence SD: 0.067825530223 0.0701772020484 97% => OK
Paragraph topic coherence: 0.133981831653 0.128457276422 104% => OK
Paragraph topic coherence SD: 0.082131881197 0.0628817314937 131% => OK
Essay readability:
automated_readability_index: 15.4 14.3799401198 107% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 8.03 8.32208582834 96% => OK
difficult_words: 122.0 98.500998004 124% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.