Essay topics: The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The business manager makes a case for alloting more time to local and weather news on all its news programs. The manager cites complaints from viewers about the local and weather news coverage and the loss of advertising contracts as evidence to support his proposition. However, the manager bases his recommendation on some assumption which if proved untrue, his/her recommendations may not solve the problems the television station faces.
The manager assumes that the reason for the complaint from viewers is as a result of the little time allocated to local and weather news. Perhaps, the viewers are complaining about the quality, or the accuracy of the local and weather news. Maybe the weather man had severally given wrong forcast eg. a dry, sunny week forcasted and the week unfortunately turned out to be very rainy and stormy. This could upset viewers causing them to make complaints. Local businesses may also be dissappointed with such incompetency from the television and withdraw their contracts.
It could also be the case that the local news is biased or inaccurate on certaining political issues, causing complaints from viewers who have stakes in such issues. This may also be the case with local business whose affairs are affected by such political discourse and perhaps the televeision station has been airing political views that are not favorable to these businesses.
The manager does not also give any statistics or figures about the number of complaints he/she received. It may be the case that these complaints are not representative of the city’s view. An example is a situation where the there are multiple complaints from a small number of people. Such complaints cannot be used as the basis for making a recommendation, as they are only the opinions of a few number of people. Also, while some business maybe cancelling their contracts, the author does not say if other business are creating new contracts or mention the kind of business withdrawing their contracts. If it turns out that contracts are being lost from a particular sector of the industry, then making a decision for other business based on a particular industry’s preference may result to grave consequnces for the television.
If the above situations are true then increasing the local and weather news time on not just late night news but on every news program, would not result in increase in viewership or advertisment contracts. In fact, the managers recommendation could achieve the opposite result – more fury from angry views and businesses due to the television station’s incompetence.
|Post date||Users||Rates||More about the essay|
|1 week 6 days ago||mhayat29||58||Read full essay|
|2 weeks 1 day ago||benson zhang||58||Read full essay|
|2 weeks 3 days ago||banu.abdikadirova||33||Read full essay|
|1 month 1 week ago||sfried1212||83||Read full essay|
|1 month 2 weeks ago||sea0215||70||Read full essay|
|2 months 3 weeks ago||madiha3||83||Read full essay|
|2 months 4 weeks ago||Mrunal47286||75||Read full essay|
|3 months 3 weeks ago||kian22||44||Read full essay|
|4 months 2 days ago||Shion||58||Read full essay|
|5 months 4 weeks ago||kanishkbar4321@...||60||Read full essay|
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any (72.5)
- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition.Write a response in which you discuss the extent to which you agree or disagree (65)
- The following appeared in a memo from a vice president of a manufacturing company."During the past year, workers at our newly opened factory reported 30 percent more on-the-job accidents than workers at nearby Panoply Industries. Panoply produces products (90)
- Claim: Any piece of information referred to as a fact should be mistrusted, since it may well be proven false in the future.Reason: Much of the information that people assume is factual actually turns out to be inaccurate.Write a response in which you dis (90)
- Claim: We can usually learn much more from people whose views we share than from those whose views contradict our own.Reason: Disagreement can cause stress and inhibit learning.Write a response in which you discuss the extent to which you agree or disagre (90)
- The following is a letter to the editor of an environmental magazine."Two studies of amphibians in Xanadu National Park confirm a significant decline in the numbers of amphibians. In 1975 there were seven species of amphibians in the park, and there were (90)
- Evidence suggests that academic honor codes, which call for students to agree not to cheat in their academic endeavors and to notify a faculty member if they suspect that others have cheated, are far more successful than are other methods at deterring che (82.5)
- College students should base their choice of a field of study on the availability of jobs in that field.Write a response in which you discuss the extent to which you agree or disagree with the claim. In developing and supporting your position, be sure to (62.5)
- The following appeared in a memo from the new vice president of Sartorian, a company that manufactures men's clothing."Five years ago, at a time when we had difficulty obtaining reliable supplies of high-quality wool fabric, we discontinued production of (82)
- Claim: The surest indicator of a great nation is not the achievements of its rulers, artists, or scientists.Reason: The surest indicator of a great nation is actually the welfare of all its people.Write a response in which you discuss the extent to which (95)