The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.
"In order to stop the recent decline in our profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 P.M. rather than 9:00 P.M. and by reducing its stock by eliminating all movies released more than five years ago. By implementing similar changes in our other stores, Movies Galore can increase profits without jeopardizing our reputation for offering great movies at low prices."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The owner of the chain Movies Galore talks about the losses being inucured by the them in recent times, he belives that he can maximize the profit by reducing the operating costs, reducing the time the stores are open and changing what is available to rent. Thes methods are backed up by the following unstated arguments which if proved unwarrrented may jeopardise the goals of the owner.
The author talks about reducing operating costs of the store, which include wages of the employees, the cost of acquiring inventory etc. The author fails to understand that this may have an opposite effect than what he intends. For instance, when he reduces the wages of the employees working in the store front they may not be inclined to work like they used to before and may not be motivated enough to market the movies nicely to the customers, they may act lazy in helping the customers and may not give nice recommenadtions to the poeple visiting. Which will lead to reduced reutrning customer, further lowering the profits of the store. The author assumes that if he reduces the wages of employees he would pocket that as profit, which is not true and may just further decline the sales and margins of the store.
The author talks about reducing the time for which the store remains open, he sites the exmaple of the Marston store in downtown which changed it's closing time from 6:00 P.M. to 9:00P.M. and reducing it's stock, by removing movies older than 5 years. He assumes that all the ten stores in the chain are alike in all aspects and what may have worked for one will work for all others. The store in downtown may have a young demographic compared to one, say in uptown where the demographic is old. Here, people may wnat to rent older movies also and not just the new ones like the young populations in downtown. So, it cannot be made sure that removing old movies from the store will ensure profits to rise, it may plummet in some cases and sotres like in places with a older demographic, as old people would like to see movies of their era.
It is asumed that if the stores close early the can increase profit, but all stores are not alike and not situated in the same area. In some stores the peak time of sales may ne between 8 and 9 in these cases the stores may incur heavy loses and the plan may backfire. It is asumed that all loses have similar peak hour of sales and rentals, which may not be true. If proved untrue it weakens the assumptions stated in the prompt.
The following three points mentioned above if proved, weaken the methods the author plans to take and show the flaws of the assumptions mentioned in the prompt. The author need to deliberate more over what needs to be done.
Grammar and spelling errors:
Line 1, column 79, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'them'?
Suggestion: the; them
...alks about the losses being inucured by the them in recent times, he belives that he can...
^^^^^^^^
Line 1, column 328, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
... the following unstated arguments which if proved unwarrrented may jeopardise the ...
^^
Line 5, column 185, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: M
...ts closing time from 6:00 P.M. to 9:00P.M. and reducing its stock, by removing mo...
^
Line 5, column 765, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...me cases and sotres like in places with a older demographic, as old people would ...
^
Line 7, column 366, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...les and rentals, which may not be true. If proved untrue it weakens the assumption...
^^
Transition Words or Phrases used:
also, but, if, may, so, for instance, in some cases
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.5258426966 77% => OK
Auxiliary verbs: 24.0 12.4196629213 193% => OK
Conjunction : 15.0 14.8657303371 101% => OK
Relative clauses : 17.0 11.3162921348 150% => OK
Pronoun: 30.0 33.0505617978 91% => OK
Preposition: 66.0 58.6224719101 113% => OK
Nominalization: 1.0 12.9106741573 8% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2227.0 2235.4752809 100% => OK
No of words: 490.0 442.535393258 111% => OK
Chars per words: 4.54489795918 5.05705443957 90% => OK
Fourth root words length: 4.70488508055 4.55969084622 103% => OK
Word Length SD: 2.2462787961 2.79657885939 80% => OK
Unique words: 224.0 215.323595506 104% => OK
Unique words percentage: 0.457142857143 0.4932671777 93% => More unique words wanted or less content wanted.
syllable_count: 693.9 704.065955056 99% => OK
avg_syllables_per_word: 1.4 1.59117977528 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 6.24550561798 128% => OK
Article: 9.0 4.99550561798 180% => OK
Subordination: 3.0 3.10617977528 97% => OK
Conjunction: 2.0 1.77640449438 113% => OK
Preposition: 3.0 4.38483146067 68% => OK
Performance on sentences:
How many sentences: 18.0 20.2370786517 89% => OK
Sentence length: 27.0 23.0359550562 117% => OK
Sentence length SD: 69.9948190323 60.3974514979 116% => OK
Chars per sentence: 123.722222222 118.986275619 104% => OK
Words per sentence: 27.2222222222 23.4991977007 116% => OK
Discourse Markers: 2.83333333333 5.21951772744 54% => More transition words/phrases wanted.
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 5.0 7.80617977528 64% => OK
Sentences with positive sentiment : 7.0 10.2758426966 68% => OK
Sentences with negative sentiment : 6.0 5.13820224719 117% => OK
Sentences with neutral sentiment: 5.0 4.83258426966 103% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.221515545926 0.243740707755 91% => OK
Sentence topic coherence: 0.0721283570414 0.0831039109588 87% => OK
Sentence topic coherence SD: 0.0622345912371 0.0758088955206 82% => OK
Paragraph topic coherence: 0.127146722118 0.150359130593 85% => OK
Paragraph topic coherence SD: 0.0782928266527 0.0667264976115 117% => OK
Essay readability:
automated_readability_index: 13.6 14.1392134831 96% => OK
flesch_reading_ease: 60.99 48.8420337079 125% => OK
smog_index: 3.1 7.92365168539 39% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.1743820225 94% => OK
coleman_liau_index: 9.35 12.1639044944 77% => OK
dale_chall_readability_score: 7.94 8.38706741573 95% => OK
difficult_words: 92.0 100.480337079 92% => OK
linsear_write_formula: 14.0 11.8971910112 118% => OK
gunning_fog: 12.8 11.2143820225 114% => OK
text_standard: 14.0 11.7820224719 119% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.