The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
The memorandum stated in the given passage states that a certain television station has changed its schedule to make room for more international news by cutting short weather and local news but due to the reasons stated in the passage they reverted this change. Though this seems to be the right step to take, there are certain things that are left uncertain like, the time period for which this change was kept and the strategy opted by the station for the publicity of this change in schedule, the revenue after the change of schedule vs the revenue before, the ratings the channel received during this period.
The revenue generated during this period is significant as if the revenue generated after devoting increased time to national news is greater than that of before, this change can be auspicious for the television station as for a business, it is money they earned that acts as a success factor. So, the complaints by the viewers and local advertisers become insignificant in this case. Moreover if the revenue increases by more percentage than that they make from the local advertisers then the whole purpose of cancelling this time allotment for national news becomes non-vital.
The ratings the channel received during this period is also a point to consider as if there is an increase in the ratings then the television station might eventually attract the national advertisers not just local ones and the outreach of the show may get wider. This would be more beneficial for the station.
The time period for which this change in schedule was kept also matters as it is time consuming for something to get national recognition, it is also not certain if this change has been publicised so as for television viewers other than the regular ones to be aware of this change in schedule. This is vital to the succcess of their new program the ratings wont increase unless the people are aware of it, with more publicity the program will get viewers from wider demographic.
Hence, the following points need to be elucidated to make the decision taken by the television station to be more convincing.
Grammar and spelling errors:
Line 1, column 496, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he publicity of this change in schedule, the revenue after the change of schedule...
^^
Line 3, column 386, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Moreover,
...sers become insignificant in this case. Moreover if the revenue increases by more percen...
^^^^^^^^
Transition Words or Phrases used:
also, but, hence, if, may, moreover, so, then, as for
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.5258426966 102% => OK
Auxiliary verbs: 6.0 12.4196629213 48% => OK
Conjunction : 5.0 14.8657303371 34% => More conjunction wanted.
Relative clauses : 7.0 11.3162921348 62% => More relative clauses wanted.
Pronoun: 29.0 33.0505617978 88% => OK
Preposition: 43.0 58.6224719101 73% => OK
Nominalization: 8.0 12.9106741573 62% => OK
Performance on vocabulary words:
No of characters: 1760.0 2235.4752809 79% => OK
No of words: 360.0 442.535393258 81% => More content wanted.
Chars per words: 4.88888888889 5.05705443957 97% => OK
Fourth root words length: 4.35587717469 4.55969084622 96% => OK
Word Length SD: 2.55521736893 2.79657885939 91% => OK
Unique words: 156.0 215.323595506 72% => More unique words wanted.
Unique words percentage: 0.433333333333 0.4932671777 88% => More unique words wanted or less content wanted.
syllable_count: 557.1 704.065955056 79% => OK
avg_syllables_per_word: 1.5 1.59117977528 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 6.24550561798 80% => OK
Article: 9.0 4.99550561798 180% => OK
Subordination: 1.0 3.10617977528 32% => OK
Conjunction: 0.0 1.77640449438 0% => OK
Preposition: 1.0 4.38483146067 23% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 20.2370786517 49% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 36.0 23.0359550562 156% => The Avg. Sentence Length is relatively long.
Sentence length SD: 94.1036131081 60.3974514979 156% => OK
Chars per sentence: 176.0 118.986275619 148% => OK
Words per sentence: 36.0 23.4991977007 153% => OK
Discourse Markers: 5.3 5.21951772744 102% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 2.0 7.80617977528 26% => OK
Sentences with positive sentiment : 7.0 10.2758426966 68% => OK
Sentences with negative sentiment : 3.0 5.13820224719 58% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.83258426966 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.286955088354 0.243740707755 118% => OK
Sentence topic coherence: 0.126674035432 0.0831039109588 152% => OK
Sentence topic coherence SD: 0.0601024873311 0.0758088955206 79% => OK
Paragraph topic coherence: 0.166134667973 0.150359130593 110% => OK
Paragraph topic coherence SD: 0.0701290683415 0.0667264976115 105% => OK
Essay readability:
automated_readability_index: 19.6 14.1392134831 139% => OK
flesch_reading_ease: 43.4 48.8420337079 89% => OK
smog_index: 11.2 7.92365168539 141% => OK
flesch_kincaid_grade: 16.2 12.1743820225 133% => OK
coleman_liau_index: 11.67 12.1639044944 96% => OK
dale_chall_readability_score: 8.49 8.38706741573 101% => OK
difficult_words: 70.0 100.480337079 70% => More difficult words wanted.
linsear_write_formula: 27.5 11.8971910112 231% => Linsear_write_formula is high.
gunning_fog: 16.4 11.2143820225 146% => OK
text_standard: 12.0 11.7820224719 102% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.