The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received fro viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former levels."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
As the business manager of a televesion staton, the individual is rightly concerned about the increase of viewer complaints and decresed in local advertising. While the manager has put forth what seems like a logical solution, the proposal rests on several assumptions. In order to effectively address the problem, it is important to consider all factors in the situations.
First the, manager assumes that the complaints of viewers is a result of decreased coverage regarding weather and local news. However, the manager should consider any other changes in the network that have occurred in the past year. For example, has the quality of the coverage changed? Have the usual show hosts been replaced? Has the network changed the tone of their coverage? Has the network done anything that may have offended its audience? Any of these occurances may have affected viewership and advertisement deals. The actual feedback of viewers and businesses has not been presented. The manager should reach out to its viewers and patrons to discern why they are no longer satisfied with the network or why they have cancelled the advertising contracts.
Secondly, there may be external factors outside of the network's control that may be affecting viewership and business advertisement. For example, if the economy is sluggish, viewers may have more sour dispositions and businesses may have less funds available for marketing. The borough itself may be undergoing changes in infrastructure, environment, or other area that is affecting the general attitudes of the local parties. For instance, a construction project may be imhibitng residents and business from carrying out their normal activities and affecting their relationship with the network. Again, it is important for the manager to survey viewers and businesses to discover the exact reasons for decreased patronage.
Finally, the manager assumes that restoring the time devoted to weather and local news to its formal level will attract more viewers and sponsorships. Even if the proposal is adopted, it may not bring the desired result. The increase in complaints and decrease in contracts may be a result of a an unrelated occurance. Without futher information from viewers and business, it is impossible to know.
The manager has identified a problem and proposed a coherent solution. A closer look at the workings of the network is in its a best interest. The solution may very well be to restore the weather and local news coverage to its previous levels. However, without the direct feedback of viewers and business, it would be imprudent to put forth a plan that does not consider all factors that may be at play.
Grammar and spelling errors:
Line 3, column 7, Rule ID: THE_PUNCT[1]
Message: Did you forget something after 'the'?
...all factors in the situations. First the, manager assumes that the complaints of ...
^^^^
Line 5, column 239, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun funds is countable.
Suggestion: fewer
...ur dispositions and businesses may have less funds available for marketing. The boro...
^^^^
Line 7, column 294, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...ecrease in contracts may be a result of a an unrelated occurance. Without futher ...
^
Line 7, column 294, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'a' or 'an' is left.
Suggestion: a; an
...ecrease in contracts may be a result of a an unrelated occurance. Without futher inf...
^^^^
Line 9, column 123, Rule ID: IT_IS[17]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...ok at the workings of the network is in its a best interest. The solution may very ...
^^^
Line 9, column 127, Rule ID: THE_SUPERLATIVE[1]
Message: Use 'the' with the superlative.
Suggestion: the
...t the workings of the network is in its a best interest. The solution may very we...
^
Transition Words or Phrases used:
finally, first, however, if, look, may, regarding, second, secondly, so, well, while, for example, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.5258426966 102% => OK
Auxiliary verbs: 16.0 12.4196629213 129% => OK
Conjunction : 19.0 14.8657303371 128% => OK
Relative clauses : 8.0 11.3162921348 71% => More relative clauses wanted.
Pronoun: 25.0 33.0505617978 76% => OK
Preposition: 50.0 58.6224719101 85% => OK
Nominalization: 10.0 12.9106741573 77% => OK
Performance on vocabulary words:
No of characters: 2252.0 2235.4752809 101% => OK
No of words: 431.0 442.535393258 97% => OK
Chars per words: 5.22505800464 5.05705443957 103% => OK
Fourth root words length: 4.55637350225 4.55969084622 100% => OK
Word Length SD: 2.86096103715 2.79657885939 102% => OK
Unique words: 206.0 215.323595506 96% => OK
Unique words percentage: 0.477958236659 0.4932671777 97% => OK
syllable_count: 700.2 704.065955056 99% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 6.24550561798 80% => OK
Article: 12.0 4.99550561798 240% => Less articles wanted as sentence beginning.
Subordination: 4.0 3.10617977528 129% => OK
Conjunction: 1.0 1.77640449438 56% => OK
Preposition: 3.0 4.38483146067 68% => OK
Performance on sentences:
How many sentences: 25.0 20.2370786517 124% => OK
Sentence length: 17.0 23.0359550562 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 39.4874359765 60.3974514979 65% => OK
Chars per sentence: 90.08 118.986275619 76% => OK
Words per sentence: 17.24 23.4991977007 73% => OK
Discourse Markers: 4.44 5.21951772744 85% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 6.0 7.80617977528 77% => OK
Sentences with positive sentiment : 8.0 10.2758426966 78% => OK
Sentences with negative sentiment : 9.0 5.13820224719 175% => OK
Sentences with neutral sentiment: 8.0 4.83258426966 166% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.132067727536 0.243740707755 54% => OK
Sentence topic coherence: 0.0386435142622 0.0831039109588 47% => OK
Sentence topic coherence SD: 0.0552460427443 0.0758088955206 73% => OK
Paragraph topic coherence: 0.0835583717161 0.150359130593 56% => OK
Paragraph topic coherence SD: 0.039747943295 0.0667264976115 60% => OK
Essay readability:
automated_readability_index: 11.8 14.1392134831 83% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.8420337079 111% => OK
smog_index: 3.1 7.92365168539 39% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.1743820225 81% => OK
coleman_liau_index: 12.76 12.1639044944 105% => OK
dale_chall_readability_score: 8.84 8.38706741573 105% => OK
difficult_words: 119.0 100.480337079 118% => OK
linsear_write_formula: 8.0 11.8971910112 67% => OK
gunning_fog: 8.8 11.2143820225 78% => OK
text_standard: 9.0 11.7820224719 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.