The following is a memorandum from the business manager of a television station."Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the comp

Essay topics:

The following is a memorandum from the business manager of a television station.

"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."

Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.

The author in his memorandum states his concerns about loosing his sales on advertising and , wants to restore the same. He is of the opinion that a change in their content would help to satisfy the augmented discontent and lost sales in advertising. Though his concerns seem plausible at the first glance, his argument is not entirely validated.
The author mentions his late- night news program covers national issues , more than weather and local news issues, and doing so, they have received complains about covering local news. But the author fails to shed light on the number of complains and criticism recieved against the coverage. When a national broadcasting services reaches a million people, a discontent among st ten to twelve people is negligible. Thus, altering the content for such a minor number is preposterous.
Weather coverage and predictions influence almostall citizens , and it is important to know the same. However, In a tech friendly generation where every other phone is prompted by google about the upcoming climate change and weather. And Hundreds of newspapers giving data and feeds about the rains and other predictions. It is not always important for a channel to cover weather at its priority. The point being that national concerns are far more important then weather concerns, as their are hundreds of sources available to gain the know about of it.
More about , the author is concerned about his advertising sales, which are dropping prodigiously. However, it might be dropping because they may have found a better source of transmission of disseminating their products. In this case, even if they modify their content, the adverting agency will still not return to them. Other possibility is that the viewers might not be interested in watching the show late night , as on can be tired post working hours . In such a case people might want to watch entertainment channels and not national news.
To fight such a concern , changing the content wont be of any help but changing the time would be a solution. Thus the authors argument falls short .
A more plausible reason for the sudden complains and drop of sales be, that the news channel has mundane news and the reporters fail to attract their
attention. For eg: People will always like to watch reliable news and listen to it from voluble reporters like barkha dutt. If the channel fails in these terms, one might just shift the channel and watch other sources.
Thus changing the content might not help, but changing the reporters might.
Over all to sum up everything, the television station should analyze the TRP of the news station and , figure out the main concerns , in order to allow the shift of content. Also the author would have given more concrete date to support his argument and concerns , for his concerns to look more plausible and genuine. Thus it would be a cogent argument and the, television station would readily agree for the same.

Votes
Average: 5 (1 vote)
Essay Categories

Comments

Grammar and spelling errors:
Line 1, column 92, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...out loosing his sales on advertising and , wants to restore the same. He is of the...
^^
Line 2, column 72, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ight news program covers national issues , more than weather and local news issues...
^^
Line 3, column 62, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...predictions influence almostall citizens , and it is important to know the same. H...
^^
Line 3, column 459, Rule ID: LESS_MORE_THEN[1]
Message: Did you mean 'than'?
Suggestion: than
...ational concerns are far more important then weather concerns, as their are hundreds...
^^^^
Line 3, column 485, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
...ore important then weather concerns, as their are hundreds of sources available to ga...
^^^^^
Line 3, column 533, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...e hundreds of sources available to gain the know about of it. More about , the author ...
^^^^^^^^
Line 4, column 11, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... gain the know about of it. More about , the author is concerned about his adver...
^^
Line 4, column 417, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...terested in watching the show late night , as on can be tired post working hours ....
^^
Line 4, column 457, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... , as on can be tired post working hours . In such a case people might want to wat...
^^
Line 5, column 24, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...national news. To fight such a concern , changing the content wont be of any hel...
^^
Line 5, column 111, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
... changing the time would be a solution. Thus the authors argument falls short . A m...
^^^^
Line 5, column 120, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
... the time would be a solution. Thus the authors argument falls short . A more plausibl...
^^^^^^^
Line 5, column 148, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...n. Thus the authors argument falls short . A more plausible reason for the sudden...
^^
Line 6, column 150, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... and the reporters fail to attract their attention. For eg: People will always li...
^^^
Line 9, column 101, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... analyze the TRP of the news station and , figure out the main concerns , in order...
^^
Line 9, column 132, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ation and , figure out the main concerns , in order to allow the shift of content....
^^
Line 9, column 174, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...in order to allow the shift of content. Also the author would have given more concre...
^^^^
Line 9, column 262, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ate to support his argument and concerns , for his concerns to look more plausible...
^^
Line 9, column 318, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...rns to look more plausible and genuine. Thus it would be a cogent argument and the, ...
^^^^
Line 9, column 357, Rule ID: THE_PUNCT[1]
Message: Did you forget something after 'the'?
... Thus it would be a cogent argument and the, television station would readily agree ...
^^^^

Transition Words or Phrases used:
also, but, first, however, if, look, may, so, still, then, thus, to sum up

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 20.0 19.5258426966 102% => OK
Auxiliary verbs: 16.0 12.4196629213 129% => OK
Conjunction : 23.0 14.8657303371 155% => OK
Relative clauses : 7.0 11.3162921348 62% => More relative clauses wanted.
Pronoun: 32.0 33.0505617978 97% => OK
Preposition: 58.0 58.6224719101 99% => OK
Nominalization: 12.0 12.9106741573 93% => OK

Performance on vocabulary words:
No of characters: 2456.0 2235.4752809 110% => OK
No of words: 492.0 442.535393258 111% => OK
Chars per words: 4.9918699187 5.05705443957 99% => OK
Fourth root words length: 4.70967865282 4.55969084622 103% => OK
Word Length SD: 2.58502059152 2.79657885939 92% => OK
Unique words: 245.0 215.323595506 114% => OK
Unique words percentage: 0.497967479675 0.4932671777 101% => OK
syllable_count: 730.8 704.065955056 104% => OK
avg_syllables_per_word: 1.5 1.59117977528 94% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 6.24550561798 96% => OK
Article: 8.0 4.99550561798 160% => OK
Subordination: 6.0 3.10617977528 193% => OK
Conjunction: 5.0 1.77640449438 281% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.38483146067 137% => OK

Performance on sentences:
How many sentences: 26.0 20.2370786517 128% => OK
Sentence length: 18.0 23.0359550562 78% => The Avg. Sentence Length is relatively short.
Sentence length SD: 33.169748997 60.3974514979 55% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 94.4615384615 118.986275619 79% => OK
Words per sentence: 18.9230769231 23.4991977007 81% => OK
Discourse Markers: 2.84615384615 5.21951772744 55% => More transition words/phrases wanted.
Paragraphs: 9.0 4.97078651685 181% => Less paragraphs wanted.
Language errors: 20.0 7.80617977528 256% => Less language errors wanted.
Sentences with positive sentiment : 14.0 10.2758426966 136% => OK
Sentences with negative sentiment : 9.0 5.13820224719 175% => OK
Sentences with neutral sentiment: 3.0 4.83258426966 62% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.149092508072 0.243740707755 61% => OK
Sentence topic coherence: 0.0375400158784 0.0831039109588 45% => OK
Sentence topic coherence SD: 0.0567195414722 0.0758088955206 75% => OK
Paragraph topic coherence: 0.0654947688853 0.150359130593 44% => OK
Paragraph topic coherence SD: 0.0507350982936 0.0667264976115 76% => OK

Essay readability:
automated_readability_index: 11.5 14.1392134831 81% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.8420337079 126% => OK
smog_index: 3.1 7.92365168539 39% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.1743820225 75% => OK
coleman_liau_index: 11.66 12.1639044944 96% => OK
dale_chall_readability_score: 7.83 8.38706741573 93% => OK
difficult_words: 103.0 100.480337079 103% => OK
linsear_write_formula: 11.0 11.8971910112 92% => OK
gunning_fog: 9.2 11.2143820225 82% => OK
text_standard: 12.0 11.7820224719 102% => OK
What are above readability scores?

---------------------
Maximum six paragraphs wanted.

Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.