Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is negative. Discuss both views and give your own opinion.
The growing presence of advertising from television commercials, radio advertisements to leaflets scattered on the streets is considered a pressing concern in today’s world. It has become apparent that people have various points of view on this trend, whether it offers merits or exerts undesirable impacts on humans’ life. Personally, I am a fervent proponent of the former notion, and in this essay, both arguments will be further examined before my opinions are formulated.
On the one hand, it is often claimed that advertising produces adverse effects to a certain extent. First, advertisements have a tendency to target their marketing strategies at those who are vulnerable and impressionable, especially the young as well as the senior citizens. Thus, the more appealing advertisements appear, the higher chances of the gullible make extravagant purchases there would be. In addition to this, celebrity endorsement is of no unusual trend these days in numerous advertising campaigns for a new product line. Even though this policy undoubtedly increases the sales revenue of the products being promoted and the brand reputation itself, fans of their idols might be lured into buying the goods without any intentions or purposes to make it to good use.
Advertising, despite the select downsides, is convinced to be associated with more compelling benefits, in terms of the economy and education aspects. On an economic scale, companies render advertising the most effective tool to publicize their products, by which means not only potential customers are given access to detailed information about new commodities but the sellers themselves could get their products to the market with ease. Another reason why this is a positive course of action is by virtue of the advertising industry, ambitious youngsters with outstanding creativity are more likely to be offered better job opportunities in such fields. This, as a result, generates a converse general mindset on the value of modern art along with a lower unemployment rate among graduates of the advertising-related studies. On an educational level, recent years have witnessed a plethora of commercials arising, which contain thought-provoking messages of family core values, friendship, and environmental protection. Such advertisements are reported to be absolutely widely-received by audiences of all ages.
In conclusion, although advertising has detrimental influences due to its being manipulative and its employment of famous figures leading to unnecessary purchases, its advantages are inevitably pronounced on the grounds that commercials provide humans with new product depiction, employment, and meaningful underlying messages. Companies; therefore, are recommended to continue creating more informative and educational advertisements as well as considering the potential risks they may pose to a susceptible body of people.
Transition Words or Phrases used:
but, first, if, may, so, therefore, thus, well, in addition, in conclusion, as a result, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 13.1623246493 160% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 26.0 24.0651302605 108% => OK
Preposition: 64.0 41.998997996 152% => OK
Nominalization: 10.0 8.3376753507 120% => OK
Performance on vocabulary words:
No of characters: 2489.0 1615.20841683 154% => OK
No of words: 434.0 315.596192385 138% => Less content wanted.
Chars per words: 5.73502304147 5.12529762239 112% => OK
Fourth root words length: 4.56428161445 4.20363070211 109% => OK
Word Length SD: 3.33386251967 2.80592935109 119% => OK
Unique words: 283.0 176.041082164 161% => OK
Unique words percentage: 0.652073732719 0.561755894193 116% => OK
syllable_count: 785.7 506.74238477 155% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 3.0 0.809619238477 371% => Less conjunction wanted as sentence beginning.
Preposition: 8.0 4.76152304609 168% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 27.0 20.2975951904 133% => The Avg. Sentence Length is relatively long.
Sentence length SD: 61.7583180126 49.4020404114 125% => OK
Chars per sentence: 155.5625 106.682146367 146% => OK
Words per sentence: 27.125 20.7667163134 131% => OK
Discourse Markers: 6.1875 7.06120827912 88% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.132943051133 0.244688304435 54% => OK
Sentence topic coherence: 0.0450680947403 0.084324248473 53% => OK
Sentence topic coherence SD: 0.0247987029303 0.0667982634062 37% => Sentences are similar to each other.
Paragraph topic coherence: 0.0806640819011 0.151304729494 53% => OK
Paragraph topic coherence SD: 0.0258920226798 0.056905535591 46% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 19.2 13.0946893788 147% => OK
flesch_reading_ease: 27.15 50.2224549098 54% => Flesch_reading_ease is low.
smog_index: 13.0 7.44779559118 175% => OK
flesch_kincaid_grade: 16.2 11.3001002004 143% => OK
coleman_liau_index: 16.31 12.4159519038 131% => OK
dale_chall_readability_score: 11.05 8.58950901804 129% => OK
difficult_words: 167.0 78.4519038076 213% => Less difficult words wanted.
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 12.8 10.1190380762 126% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.