Q14 : Advertising is all around us, it is an unavoidable part of everyone's life. Some people say that advertising is a positive part of our lives while others say it is a negative one. What is your opinion?
Recently, the impact of advertising has become the subject of heated debate. Some people assert that advertising plays a key role in our daily life, while others argue otherwise. Personally, I believe that both arguments should be given equal weight. In the following essay, the evidence supporting this contention will be discussed alongside relevant examples.
On the one hand, it seems difficult to refute the idea that there are a number of benefits that can be derived from advertising. Perhaps the principal advantage is that advertising makes it possible for people to access information about newly released products and services in the market with greater ease. Rather than letting a product go unnoticed, it is better to advertise the product so as to enhance its popularity among the masses. In addition, not only does advertising stimulate economic growth, but it also creates a multitude of employment opportunities. To exemplify, research conducted by Seoul National University has demonstrated that the advertising industry created about 11,000 jobs in the year 2015. For these reasons, there does seem to be a solid basis for several of the arguments in favour of advertising.
On the other hand, it seems short-sighted to contend that advertising merely brings with it positives. The most oft-cited argument against such a view is that a myriad of companies often exploit ordinary people's vulnerability and susceptibility to the influence of advertising. To be specific, commercials tend to contain exaggerated information and picture-perfect images. Moreover, advertising often results in people buying unnecessary items considering that consumers are more likely to have difficulty realising the disadvantages of products. This is because the majority of businesses have a tendency to conceal the drawbacks of their goods in their advertisements in order to increase their sales. In light of the above, I also find these persuasive.
In conclusion, it is undeniable that there are a variety of opinions about this topic. However, after considering this matter in a careful manner, it can be concluded that each side of the debate has its strengths, as discussed above.
Grammar and spelling errors:
Line 3, column 391, Rule ID: SO_AS_TO[1]
Message: Use simply 'to'
Suggestion: to
..., it is better to advertise the product so as to enhance its popularity among the masses...
^^^^^^^^
Line 7, column 127, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a careful manner" with adverb for "careful"; eg, "in a hasty manner" with "hastily".
... However, after considering this matter in a careful manner, it can be concluded that each side of ...
^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, however, if, moreover, so, while, as to, in addition, in conclusion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 4.0 10.4138276553 38% => More conjunction wanted.
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 33.0 24.0651302605 137% => Less pronouns wanted
Preposition: 56.0 41.998997996 133% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1860.0 1615.20841683 115% => OK
No of words: 342.0 315.596192385 108% => OK
Chars per words: 5.43859649123 5.12529762239 106% => OK
Fourth root words length: 4.30037696126 4.20363070211 102% => OK
Word Length SD: 3.1353101867 2.80592935109 112% => OK
Unique words: 206.0 176.041082164 117% => OK
Unique words percentage: 0.602339181287 0.561755894193 107% => OK
syllable_count: 600.3 506.74238477 118% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 9.0 4.76152304609 189% => OK
Performance on sentences:
How many sentences: 18.0 16.0721442886 112% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 36.3214387598 49.4020404114 74% => OK
Chars per sentence: 103.333333333 106.682146367 97% => OK
Words per sentence: 19.0 20.7667163134 91% => OK
Discourse Markers: 5.38888888889 7.06120827912 76% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.153348162909 0.244688304435 63% => OK
Sentence topic coherence: 0.044777383647 0.084324248473 53% => OK
Sentence topic coherence SD: 0.0552136485898 0.0667982634062 83% => OK
Paragraph topic coherence: 0.0868431328362 0.151304729494 57% => OK
Paragraph topic coherence SD: 0.0474279435509 0.056905535591 83% => OK
Essay readability:
automated_readability_index: 13.7 13.0946893788 105% => OK
flesch_reading_ease: 35.27 50.2224549098 70% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 14.27 12.4159519038 115% => OK
dale_chall_readability_score: 9.7 8.58950901804 113% => OK
difficult_words: 111.0 78.4519038076 141% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.