Colour is a powerful tool that is used to great effect by manufacturers and retail companies when they try to sell us something. In fact, many of the purchasing decisions we make are partly or largely influenced by colour.
How true is this statement?
How much does colour influence us when we buy something?
It is claimed that colour scheme plays a crucial role for a large number or manufacturers and companies when it comes to advertising their products as colours bring a great impact to customers. From my perspective, I hold a firm belief that the majority of buying decisions nowadays are greatly influences by colours.
For a variety of reasons, numerous organisations in modern era have utilised colour effects as a tool to persuade customers. To begin with, a number of manufaturers and companies, especially those specialising food industry, pay a lot of attention to colour decoration in their packaging. This means that during the process of labelling products, several colours are carefully selected as these manufaturers may have a strong notion that colours represent the main ingredients of what they try to promote. Another industry that might highly consider the influences of colour is fashion. To explain, the main theme of a collection from one fashion company may vary depending on each season. Take summer as an example. Most clothing items are produced with colouful patterns to attract buyers as these products are somehow believed to bring summer vibe to the customers.
Apart from the abovementioned practical concerns, colours have generated great impacts to customers before making final decisions. In certain aspects, colours might triggers people’s senses, resulting in their final decisions whether these customers should make a purchase or not. For instance, vegetables are often attached with the colour green, which may symbolise freshness and convince consumers that the products are newly-harvested. In other words, when purchasing vegetables, most consumers have a tendency to opt for green produces rather than those with darker colours.
Taking everything into consideration, this reinforces my perspective that due to the great influences of colours in customers buying decisions, many manufacturers and companies are using colour scheme as a tool in their marketing campaign to attract more customers.
Transition Words or Phrases used:
may, so, apart from, for instance, in other words, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 24.0 24.0651302605 100% => OK
Preposition: 42.0 41.998997996 100% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1736.0 1615.20841683 107% => OK
No of words: 313.0 315.596192385 99% => OK
Chars per words: 5.54632587859 5.12529762239 108% => OK
Fourth root words length: 4.20616286096 4.20363070211 100% => OK
Word Length SD: 3.00704667681 2.80592935109 107% => OK
Unique words: 183.0 176.041082164 104% => OK
Unique words percentage: 0.584664536741 0.561755894193 104% => OK
syllable_count: 533.7 506.74238477 105% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 55.8858621821 49.4020404114 113% => OK
Chars per sentence: 124.0 106.682146367 116% => OK
Words per sentence: 22.3571428571 20.7667163134 108% => OK
Discourse Markers: 4.57142857143 7.06120827912 65% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.264448938161 0.244688304435 108% => OK
Sentence topic coherence: 0.0853353890602 0.084324248473 101% => OK
Sentence topic coherence SD: 0.065205134558 0.0667982634062 98% => OK
Paragraph topic coherence: 0.176382561723 0.151304729494 117% => OK
Paragraph topic coherence SD: 0.0402921601997 0.056905535591 71% => OK
Essay readability:
automated_readability_index: 15.9 13.0946893788 121% => OK
flesch_reading_ease: 40.69 50.2224549098 81% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 15.21 12.4159519038 123% => OK
dale_chall_readability_score: 9.72 8.58950901804 113% => OK
difficult_words: 99.0 78.4519038076 126% => OK
linsear_write_formula: 15.0 9.78957915832 153% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 16.0 10.7795591182 148% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.