Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them
Currently, with mounting competition in business sector, majority of the companies around the world advertise their products in different ways. The targeted audience is profoundly influenced with these commercials. These advertisements are needed to be monitored to minimize its impact on society. This essay put forth some effects of this trend and also suggests some measures to it.
To begin with, nowadays, advertisements are ubiquitous, and different products are advertised in various ways. Perhaps, one of the greatest sources of such promotion is from the mass media, for instance, newspaper, television as well as the internet. Adding to it, to influence the viewers different strategies are followed that attract the customers. To enumerate, superstars are hired by the branding companies as ambassadors to promote their products. People idolizing their favorite superstars purchase the products endorsed by them and maximize the sales of these companies. However, along with material endorsements some bad habits are also promoted by media which is a big stigma on advertising firms. To explain, fans often follow their role models and copy their shown ill habits from their acts. For example, cigarette is often used as a prop in movies and drama, this lead youth towards smoking that is injurious to health.
On the other hand, despite many advertisements are aired and printed freely, measures should be taken to avoid consumers being exploited. First and foremost, legislation about the contents of advertisement should be created and enforced. This is clearly important as many companies tend to promote products which are disadvantages to consumers, such as cigarette. Another point to note is the law should state the advertisers must be honest in terms of the quality of the product or brand which they sell.
In a nutshell, it is evident that advertisements have made a great impact on consumers, as people purchase the items advertised on the television endorsed by superstar. This is however, must be controlled through legislation in order to protect the consumer’s right and safety.
Transition Words or Phrases used:
also, first, however, if, so, well, for example, for instance, such as, as well as, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 13.1623246493 175% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 23.0 24.0651302605 96% => OK
Preposition: 49.0 41.998997996 117% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1793.0 1615.20841683 111% => OK
No of words: 330.0 315.596192385 105% => OK
Chars per words: 5.43333333333 5.12529762239 106% => OK
Fourth root words length: 4.26214759535 4.20363070211 101% => OK
Word Length SD: 2.98814461907 2.80592935109 106% => OK
Unique words: 189.0 176.041082164 107% => OK
Unique words percentage: 0.572727272727 0.561755894193 102% => OK
syllable_count: 555.3 506.74238477 110% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 9.0 4.76152304609 189% => OK
Performance on sentences:
How many sentences: 18.0 16.0721442886 112% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 24.5158678773 49.4020404114 50% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 99.6111111111 106.682146367 93% => OK
Words per sentence: 18.3333333333 20.7667163134 88% => OK
Discourse Markers: 6.44444444444 7.06120827912 91% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.224145812805 0.244688304435 92% => OK
Sentence topic coherence: 0.0689743733793 0.084324248473 82% => OK
Sentence topic coherence SD: 0.0563396814464 0.0667982634062 84% => OK
Paragraph topic coherence: 0.139639008057 0.151304729494 92% => OK
Paragraph topic coherence SD: 0.0242046602699 0.056905535591 43% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.3 13.0946893788 102% => OK
flesch_reading_ease: 44.75 50.2224549098 89% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 14.21 12.4159519038 114% => OK
dale_chall_readability_score: 9.36 8.58950901804 109% => OK
difficult_words: 101.0 78.4519038076 129% => OK
linsear_write_formula: 7.0 9.78957915832 72% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.