Some people find advertisements amusing or annoying and they are not influenced by this when they shop. To what extent do you agree or disagree?
Whether advertisements do not exert any influence on people’s shopping preferences has gained traction. From my perspective, I disagree with this notion as advertisements can have significant effects on shoppers.
On the one hand, it is a fact that there are various factors contributing to consumers’ choices of goods and services besides advertising. The four fundamentals of a brand’s success are: product, price, place, and promotion. If a service is overpriced or lacking in quality or not widely available, then despite heavy promotional efforts, that product will not sell well in the market. A prime example is the case of McDonald’s in Vietnam. Despite its rather successful advertisements when it first appeared, after a few years, the brand’s penetration in the Southeast Asia country is considered a flop. McDonald’s unsuccessful venture could be attributed to its dishes, which are costly and unsuitable to the local’s taste.
On the other hand, I believe that advertisements have an immeasurable power of impact on shoppers. First, advertisements can educate and guide first-time consumers. To be more specific, in case a buyer has never purchased a product before, the first source of information she has is from advertisements. Thus, while shopping for the product, the topmost name on her mind would be the one with the most frequent promotions. Secondly, advertising can help shift people’s perception of a brand. Consumers, after watching a promotional video over and over again, will start to memorize the product’s benefits subconsciously and associate the product with said advantages. To exemplify, Louis Vuitton launched a collaboration - an advertisement effort - with Supreme in order to appeal to millennials. The partnership was a success as the famed fashion house managed to gain popularity among the demographic whose favor all brands are competing for.
To conclude, although there are other factors governing buyers’ choice, advertisements have certain control over consumers’ opinions and tastes when they are shopping.
Grammar and spelling errors:
Line 1, column 1, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Whether” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
Whether advertisements do not exert any influen...
^^^^^^^^
Line 1, column 215, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n have significant effects on shoppers. On the one hand, it is a fact that there...
^^^^^
Transition Words or Phrases used:
besides, but, first, if, second, secondly, so, then, thus, well, while, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 14.0 24.0651302605 58% => OK
Preposition: 44.0 41.998997996 105% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1768.0 1615.20841683 109% => OK
No of words: 315.0 315.596192385 100% => OK
Chars per words: 5.6126984127 5.12529762239 110% => OK
Fourth root words length: 4.21286593061 4.20363070211 100% => OK
Word Length SD: 3.34114824602 2.80592935109 119% => OK
Unique words: 199.0 176.041082164 113% => OK
Unique words percentage: 0.631746031746 0.561755894193 112% => OK
syllable_count: 536.4 506.74238477 106% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 5.0 2.10420841683 238% => Less adverbial clause wanted.
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 10.0 4.76152304609 210% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 36.5327743077 49.4020404114 74% => OK
Chars per sentence: 104.0 106.682146367 97% => OK
Words per sentence: 18.5294117647 20.7667163134 89% => OK
Discourse Markers: 5.23529411765 7.06120827912 74% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.138625736826 0.244688304435 57% => OK
Sentence topic coherence: 0.0418543859878 0.084324248473 50% => OK
Sentence topic coherence SD: 0.0563401647821 0.0667982634062 84% => OK
Paragraph topic coherence: 0.105224383516 0.151304729494 70% => OK
Paragraph topic coherence SD: 0.0730859712743 0.056905535591 128% => OK
Essay readability:
automated_readability_index: 14.3 13.0946893788 109% => OK
flesch_reading_ease: 44.75 50.2224549098 89% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 15.26 12.4159519038 123% => OK
dale_chall_readability_score: 9.54 8.58950901804 111% => OK
difficult_words: 100.0 78.4519038076 127% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.