People’s opinions differ as to whether advertising succeeds in boosting sales or not. Numerous people assert that the omnipresence of advertisements leads to the public’s careless attitude toward them. However, brand new forms of advertising such as collaborating with celebrities or reviewers are still efficient in increasing consumerism.
On the one hand, there are several reasons why people get fed up with advertisements. Firstly, due to the prevalence of advertisements, many national televisions have witnessed a dive in viewers. This is evident in the case of Vietnam's national TV channels. In recent years, the number of people watching these channels has dropped by about 124%, and most of those said that the main motive behind this was because there were always so many advertisements, which considerably deteriorated their watching experiences. This clearly shows that promoting is excessively ubiquitous, leading to widespread indifference from the multitudes. Moreover, traditional advertising forms are no longer attractive and persuasive to buyers. For instance, leaflets and posters are considered old-fashioned and they often end up in rubbish bins without bringing about any profit.
On the other hand, there appears a host of modern, creative and effective forms of advertising that fruitfully capture viewers’ attention. The most influential and profitable way recently is collaborations with world-class celebrities. The upturn in sales of Dior - a luxury brand exemplifies this precisely. In 2018, this brand announced Jisoo from Blackpink as its global ambassador and as a result, its profit has increased by nearly 300% so far. Another trendy form of promotion is to hire reviewers, KOLs or KOCs. These three terms refer to people with a considerable number of followers on social media, and their jobs are to share their feelings toward a product as users. Through this way, viewers often find their words reliable and accordingly, be more willing to buy the promoted products.
To sum up, despite a plunge in interest in traditional advertisements, it is irrefutable that advertising still plays an instrumental role in boosting sales for businesses. However, I believe that the quality of the products is of utmost importance when it comes to persuading customers to purchase things, therefore companies should put this their first priority instead of putting an overly strong emphasis on promoting.
Grammar and spelling errors:
Line 1, column 26, Rule ID: WHETHER[6]
Message: Can you shorten this phrase to just 'whether', or rephrase the sentence to avoid "as to"?
Suggestion: whether
People’s opinions differ as to whether advertising succeeds in boosting sales ...
^^^^^^^^^^^^^
Transition Words or Phrases used:
accordingly, first, firstly, however, if, moreover, so, still, therefore, as to, for instance, such as, as a result, to sum up, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 1.0 7.85571142285 13% => OK
Conjunction : 12.0 10.4138276553 115% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 28.0 24.0651302605 116% => OK
Preposition: 60.0 41.998997996 143% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 2068.0 1615.20841683 128% => OK
No of words: 372.0 315.596192385 118% => OK
Chars per words: 5.55913978495 5.12529762239 108% => OK
Fourth root words length: 4.39173103935 4.20363070211 104% => OK
Word Length SD: 3.19561374163 2.80592935109 114% => OK
Unique words: 236.0 176.041082164 134% => OK
Unique words percentage: 0.634408602151 0.561755894193 113% => OK
syllable_count: 630.9 506.74238477 125% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 0.0 2.10420841683 0% => More adverbial clause wanted.
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 18.0 16.0721442886 112% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 56.6463198765 49.4020404114 115% => OK
Chars per sentence: 114.888888889 106.682146367 108% => OK
Words per sentence: 20.6666666667 20.7667163134 100% => OK
Discourse Markers: 8.05555555556 7.06120827912 114% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 14.0 8.67935871743 161% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.147054635541 0.244688304435 60% => OK
Sentence topic coherence: 0.0455035930937 0.084324248473 54% => OK
Sentence topic coherence SD: 0.0495481212523 0.0667982634062 74% => OK
Paragraph topic coherence: 0.0927766377594 0.151304729494 61% => OK
Paragraph topic coherence SD: 0.0495468770223 0.056905535591 87% => OK
Essay readability:
automated_readability_index: 15.1 13.0946893788 115% => OK
flesch_reading_ease: 42.72 50.2224549098 85% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 14.97 12.4159519038 121% => OK
dale_chall_readability_score: 9.85 8.58950901804 115% => OK
difficult_words: 123.0 78.4519038076 157% => OK
linsear_write_formula: 7.5 9.78957915832 77% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.