Some people say that advertising is extremely successful at persuading us to buy things Other people think that advertising is so common that we no longer pay attention to it Discuss both these views and give your own opinion

Essay topics:

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.

Discuss both these views and give your own opinion.

Partly brouhgt to attention by the popularity of advertisements, the psychology of persuasion has become a main interest of social psychologists. As the growing evidence continues to solidify, however, the debate over its actual power is far from being resolved in the public eye.

Skeptics of a somewhat overhauled impact of commercials argue that, after all, the habituative quality of humans would play a decisive role. In fact, the more fequently advertisers attempt to utilize the purportedly over-reaching mediators of persuasion, the more the majority of people would simply learn to ignore them. Indeed, this can be witnessed in the circulating sarcastic reception of some ads. They point out that redundancy can ultimately be guaranteed to deter listeners from receiving the message.

Contrarily, others tend to focus on the power of repetition in forming unconscious habits, let alone exploiting already present associations in creating artificial preferences. A manifestation of this is advertisers' choices to include celebrities in their street billboards ads, for instance, regardless of how relevant to the commercialized objects their repertoires are. It seems that they make use of the conditioning nature of the human psyche to reinforce their products, thus giving them more appeal.

Drawing on the prementioned evidence, several studies did address the concerns over persistent commercializing. They found arbitrary links of this kind to be, in some cases, of true significance in some purchasing choices, among others. However, the mere presence of the effect is still not sufficient to support the almost mythical nature of its portray in the media.

Personally, I would be keen on mentioning the role of awareness, too. Even if the methods of advertising prove powerful and regardless of the magnitude of that power, a conscious intervention is still likely to arise from the apprehension of the different factors in play. For this reason, while both views have highlighted some noteworthy points, the truth lies, on balance, somewhat between the two extremes.

Votes
Average: 8.9 (1 vote)
Essays by the user:

Comments

Transition Words or Phrases used:
however, if, so, still, thus, while, after all, for instance, in fact, in some cases

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 1.0 10.4138276553 10% => More conjunction wanted.
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 20.0 24.0651302605 83% => OK
Preposition: 60.0 41.998997996 143% => OK
Nominalization: 11.0 8.3376753507 132% => OK

Performance on vocabulary words:
No of characters: 1774.0 1615.20841683 110% => OK
No of words: 321.0 315.596192385 102% => OK
Chars per words: 5.52647975078 5.12529762239 108% => OK
Fourth root words length: 4.23278547379 4.20363070211 101% => OK
Word Length SD: 3.16920283733 2.80592935109 113% => OK
Unique words: 210.0 176.041082164 119% => OK
Unique words percentage: 0.654205607477 0.561755894193 116% => OK
syllable_count: 556.2 506.74238477 110% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 9.0 2.52805611222 356% => Less articles wanted as sentence beginning.
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK

Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 37.1066930171 49.4020404114 75% => OK
Chars per sentence: 118.266666667 106.682146367 111% => OK
Words per sentence: 21.4 20.7667163134 103% => OK
Discourse Markers: 5.6 7.06120827912 79% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.0903860316413 0.244688304435 37% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0245431892331 0.084324248473 29% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0251862463188 0.0667982634062 38% => Sentences are similar to each other.
Paragraph topic coherence: 0.0437659879343 0.151304729494 29% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0192221728687 0.056905535591 34% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.

Essay readability:
automated_readability_index: 15.3 13.0946893788 117% => OK
flesch_reading_ease: 41.7 50.2224549098 83% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 14.79 12.4159519038 119% => OK
dale_chall_readability_score: 10.43 8.58950901804 121% => OK
difficult_words: 117.0 78.4519038076 149% => OK
linsear_write_formula: 12.5 9.78957915832 128% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?

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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.