Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree with these views?
In recent years, investing in advertising leads to high sales of a product, regardless of the quality of the product in and of itself. Advertising can bring certain benefits in sales but the power of advertising needs to be carefully evaluated in a view of consumers perspective. This essay argues that high sales of popular consumer goods doesn’t necessarily reflect the power of advertising, because of the biases that advertisements falsely create.
People, especially the younger generation, are susceptible to buying a product when it is advertised by their favorite artists, actors, and idols. The product attracts more people when it uses more popular celebrities for the advertisement. Hence, the high sales of the product don’t necessarily capture how good the product is. People need to purchase products based on the necessity and quality of the product, not based on how popular the celebrity is on the advertisement.
People are very prone to purchase products when they are advertised in a way that evokes consumer’s fear. In Japan for instance, first aid kits and emergency food packages were intensively advertised in a region where earthquakes occur quite frequently. The advertisement focuses on how things can terribly go wrong if you are underprepared for natural disasters.
Though consumers have their own spending habits and the way of allocating their budgets, they are responsible for carefully evaluating the advertisement of the product and determining whether they should purchase or not. It is important to be fully aware of biases you might have that were falsely caused by the advertisement.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 6, column 365, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...re underprepared for natural disasters. Though consumers have their own spending...
^^^^^
Transition Words or Phrases used:
but, first, hence, if, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 17.0 24.0651302605 71% => OK
Preposition: 34.0 41.998997996 81% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1383.0 1615.20841683 86% => OK
No of words: 257.0 315.596192385 81% => More content wanted.
Chars per words: 5.3813229572 5.12529762239 105% => OK
Fourth root words length: 4.00390054096 4.20363070211 95% => OK
Word Length SD: 3.10048618447 2.80592935109 110% => OK
Unique words: 138.0 176.041082164 78% => More unique words wanted.
Unique words percentage: 0.536964980545 0.561755894193 96% => OK
syllable_count: 439.2 506.74238477 87% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 12.0 16.0721442886 75% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 35.8201526146 49.4020404114 73% => OK
Chars per sentence: 115.25 106.682146367 108% => OK
Words per sentence: 21.4166666667 20.7667163134 103% => OK
Discourse Markers: 2.91666666667 7.06120827912 41% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.225367438452 0.244688304435 92% => OK
Sentence topic coherence: 0.0900429701458 0.084324248473 107% => OK
Sentence topic coherence SD: 0.0705630665395 0.0667982634062 106% => OK
Paragraph topic coherence: 0.143301266054 0.151304729494 95% => OK
Paragraph topic coherence SD: 0.0920388232613 0.056905535591 162% => OK
Essay readability:
automated_readability_index: 14.6 13.0946893788 111% => OK
flesch_reading_ease: 41.7 50.2224549098 83% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 13.92 12.4159519038 112% => OK
dale_chall_readability_score: 9.1 8.58950901804 106% => OK
difficult_words: 72.0 78.4519038076 92% => OK
linsear_write_formula: 12.5 9.78957915832 128% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 6, column 365, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...re underprepared for natural disasters. Though consumers have their own spending...
^^^^^
Transition Words or Phrases used:
but, first, hence, if, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 17.0 24.0651302605 71% => OK
Preposition: 34.0 41.998997996 81% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1383.0 1615.20841683 86% => OK
No of words: 257.0 315.596192385 81% => More content wanted.
Chars per words: 5.3813229572 5.12529762239 105% => OK
Fourth root words length: 4.00390054096 4.20363070211 95% => OK
Word Length SD: 3.10048618447 2.80592935109 110% => OK
Unique words: 138.0 176.041082164 78% => More unique words wanted.
Unique words percentage: 0.536964980545 0.561755894193 96% => OK
syllable_count: 439.2 506.74238477 87% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 12.0 16.0721442886 75% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 35.8201526146 49.4020404114 73% => OK
Chars per sentence: 115.25 106.682146367 108% => OK
Words per sentence: 21.4166666667 20.7667163134 103% => OK
Discourse Markers: 2.91666666667 7.06120827912 41% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.225367438452 0.244688304435 92% => OK
Sentence topic coherence: 0.0900429701458 0.084324248473 107% => OK
Sentence topic coherence SD: 0.0705630665395 0.0667982634062 106% => OK
Paragraph topic coherence: 0.143301266054 0.151304729494 95% => OK
Paragraph topic coherence SD: 0.0920388232613 0.056905535591 162% => OK
Essay readability:
automated_readability_index: 14.6 13.0946893788 111% => OK
flesch_reading_ease: 41.7 50.2224549098 83% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 13.92 12.4159519038 112% => OK
dale_chall_readability_score: 9.1 8.58950901804 106% => OK
difficult_words: 72.0 78.4519038076 92% => OK
linsear_write_formula: 12.5 9.78957915832 128% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.