With a history of more three thousand years, advertising has already become an indispensable part of our daily life. However, now it has caused heated debates: does advertising have negative influence on our lives? My view is that advertising has its benefits to the society, but we have to be aware of its drawbacks, too.
Firstly, commercials help consumers to know more details about certain products before they have the chance to take a look by themselves and find cost-effective ones. Nowadays, all the products, especially electronic devices, are being updated very quickly, which sometimes makes commercials necessary for consumers to catch up with the latest goods.
Moreover, commercials serve a lot for companies to build brand image, boost sales and make profits. For example, Nike has built up its brand reputation of providing professional and comfortable shoes and other sports equipment with a series of TV advertisement with the slogan “Just to do it”. Commercials can be used as a excellent tool for designers and producers to show products’ good quality to target audience.
But there is a dark side of advertising, too. When a product is being advertised too intensively, the cost of commercials would be added to its retail price, which makes the product less affordable. Some companies even go to extremes and make false advertising in order to boost sales and mislead consumers with exaggeration in commercials.
In summary, people should be fully aware of what impact commercials have on our daily life. When we let commercials help us to make shopping decisions, don’t forget that false advertising has its potential disadvantage: the exaggeration and the misrepresentation. Only by doing so can we buy the cost-effective that we really need without being cheated by commercials.
Grammar and spelling errors:
Line 5, column 332, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...do it'. Commercials can be used as a excellent tool for designers and produc...
^
Transition Words or Phrases used:
but, first, firstly, however, if, look, moreover, really, so, for example, in summary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 21.0 24.0651302605 87% => OK
Preposition: 39.0 41.998997996 93% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1548.0 1615.20841683 96% => OK
No of words: 289.0 315.596192385 92% => More content wanted.
Chars per words: 5.35640138408 5.12529762239 105% => OK
Fourth root words length: 4.12310562562 4.20363070211 98% => OK
Word Length SD: 3.19753889387 2.80592935109 114% => OK
Unique words: 176.0 176.041082164 100% => OK
Unique words percentage: 0.608996539792 0.561755894193 108% => OK
syllable_count: 479.7 506.74238477 95% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 5.43587174349 18% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 41.7038269668 49.4020404114 84% => OK
Chars per sentence: 110.571428571 106.682146367 104% => OK
Words per sentence: 20.6428571429 20.7667163134 99% => OK
Discourse Markers: 6.07142857143 7.06120827912 86% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0695272835876 0.244688304435 28% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0281562371303 0.084324248473 33% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.048715028849 0.0667982634062 73% => OK
Paragraph topic coherence: 0.0385882607945 0.151304729494 26% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0432495613251 0.056905535591 76% => OK
Essay readability:
automated_readability_index: 14.1 13.0946893788 108% => OK
flesch_reading_ease: 42.72 50.2224549098 85% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 13.81 12.4159519038 111% => OK
dale_chall_readability_score: 8.73 8.58950901804 102% => OK
difficult_words: 75.0 78.4519038076 96% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 11.2359550562 out of 100
Scores by essay e-grader: 1.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.