Some companies sponsor sport as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.
Over the past two decades advertising is an indispensable part of business. These days, some multinational companies be held a responsible for sponsoring of sports so as to advertise their products. Although, some have negative opinions, but a majority of the population thinks it is full of advantages. From my standpoint, definitely, it will impose positive aspects for corporates, individuals and sport players.
Undoubtedly, sport plays a vital role in human’s life. Recent marketing trends are radically changing and sport industry has been used as a marketing medium to sell commodities and services and companies and players can benefit from this situation. Firstly, corporate which find it difficult to attend in global markets can link their name and brand to successful and famous athletes. That means that sports sponsorship provides increased media exposure for a company and its brands. Therefore, player’s fans pay more attention on this company’s products and, in turn the widespread use of them can increase the rate of sale in the long term. Moreover, players can focus on their sport instead of being distracted by financial worries. The players who are from deprived areas are more likely to suffer from lack of basic amenities and therefore, they face too much stress.
On the other hand, there are certain drawbacks to this that might have an adverse influence on the human mind. From a social perspective, behaviour of sports players is a decisive factor in shaping children’s personality. Thus, if a player use drugs and has misbehaved, will have negative consequences for both companies which sponsored them and society. In addition, some companies may advertise products harmful to people’s health. This situation will be compounded by the fact that fans of those sports players who consume these products certainly suffer from health problems.
In conclusion, notwithstanding the product adverts have some demerits, but on the whole is beneficial for both multinational companies and sports athletes.
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Grammar and spelling errors:
Line 1, column 165, Rule ID: SO_AS_TO
Message: Use simply 'to'
... a responsible for sponsoring of sports so as to advertise their products. Although, som...
Transition Words or Phrases used:
but, first, firstly, if, may, moreover, so, therefore, thus, as to, in addition, in conclusion, on the whole, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 15.0 10.4138276553 144% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 22.0 24.0651302605 91% => OK
Preposition: 39.0 41.998997996 93% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1743.0 1615.20841683 108% => OK
No of words: 318.0 315.596192385 101% => OK
Chars per words: 5.48113207547 5.12529762239 107% => OK
Fourth root words length: 4.22286093782 4.20363070211 100% => OK
Word Length SD: 3.08092178279 2.80592935109 110% => OK
Unique words: 191.0 176.041082164 108% => OK
Unique words percentage: 0.600628930818 0.561755894193 107% => OK
syllable_count: 522.9 506.74238477 103% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 33.4067933335 49.4020404114 68% => OK
Chars per sentence: 102.529411765 106.682146367 96% => OK
Words per sentence: 18.7058823529 20.7667163134 90% => OK
Discourse Markers: 7.47058823529 7.06120827912 106% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.186317152074 0.244688304435 76% => OK
Sentence topic coherence: 0.0651290421208 0.084324248473 77% => OK
Sentence topic coherence SD: 0.0616503020066 0.0667982634062 92% => OK
Paragraph topic coherence: 0.135717805624 0.151304729494 90% => OK
Paragraph topic coherence SD: 0.0522841990928 0.056905535591 92% => OK
automated_readability_index: 13.7 13.0946893788 105% => OK
flesch_reading_ease: 53.21 50.2224549098 106% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.3 11.3001002004 91% => OK
coleman_liau_index: 14.5 12.4159519038 117% => OK
dale_chall_readability_score: 9.3 8.58950901804 108% => OK
difficult_words: 96.0 78.4519038076 122% => OK
linsear_write_formula: 10.5 9.78957915832 107% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.