The debate about how to pursue a successful business is ongoing for decades. Some people believe that man must to spend plenty of money to advertise so that they can maintain competitive in the market. However, I disagree with this perspective.
Admittedly, advertising plays an important role when running a business since people need to let more customers get to know their products. Whereas, to say that one should spend a fortune on advertisement is exaggerated because there are other critical factors also contribute to the success of a business and need more expenditure as well, such as, invitation and customer service.
First, the invitation decides whether a business can be successful and it worth investment. As it known to all, if companies want to make their product stay competitive in the market, they need to keep creating new products in order to meet the changing need of customers. And due to the technology development, the techniques required for invitation are also developing constantly. In order to keep the pace with the technical development and produce more attractive new products, companies will have to spend a lot of money on inventing.
Second, the high quality of customer service enables a business to prosper for a long time. Nowadays, more and more people realize that the product itself is not the only factor that will affect customers’ feeling towards a company. To be specific, the customers service have profound influence, as more people will look up for companies’ reputation and product reviews and then decide whether to buy or not. Therefore if companies neglect the customer service and spend little on it, it may result in bad reputation and cause less potential customers to buy the product.
To conclude, although advertising counts business should also spend money on invitation and customer service for that they can help companies to become successful.
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 107, Rule ID: MUST_HAVE_TO[1]
Message: After 'must', the verb is used without 'to'. Probably, you should use 'must' or 'have to' here.
Suggestion: must; have to
...r decades. Some people believe that man must to spend plenty of money to advertise so t...
^^^^^^^
Line 3, column 384, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ch as, invitation and customer service. First, the invitation decides whether a ...
^^^^^
Line 7, column 410, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
... and then decide whether to buy or not. Therefore if companies neglect the customer servi...
^^^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, look, may, second, so, then, therefore, well, whereas, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 15.1003584229 46% => More to be verbs wanted.
Auxiliary verbs: 14.0 9.8082437276 143% => OK
Conjunction : 12.0 13.8261648746 87% => OK
Relative clauses : 7.0 11.0286738351 63% => More relative clauses wanted.
Pronoun: 18.0 43.0788530466 42% => OK
Preposition: 39.0 52.1666666667 75% => OK
Nominalization: 11.0 8.0752688172 136% => OK
Performance on vocabulary words:
No of characters: 1614.0 1977.66487455 82% => OK
No of words: 310.0 407.700716846 76% => More content wanted.
Chars per words: 5.2064516129 4.8611393121 107% => OK
Fourth root words length: 4.19604776685 4.48103885553 94% => OK
Word Length SD: 2.87736872514 2.67179642975 108% => OK
Unique words: 170.0 212.727598566 80% => More unique words wanted.
Unique words percentage: 0.548387096774 0.524837075471 104% => OK
syllable_count: 507.6 618.680645161 82% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 9.59856630824 31% => OK
Article: 5.0 3.08781362007 162% => OK
Subordination: 4.0 3.51792114695 114% => OK
Conjunction: 1.0 1.86738351254 54% => OK
Preposition: 4.0 4.94265232975 81% => OK
Performance on sentences:
How many sentences: 14.0 20.6003584229 68% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 20.1344086022 109% => OK
Sentence length SD: 49.3202777356 48.9658058833 101% => OK
Chars per sentence: 115.285714286 100.406767564 115% => OK
Words per sentence: 22.1428571429 20.6045352989 107% => OK
Discourse Markers: 6.64285714286 5.45110844103 122% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 3.0 5.5376344086 54% => OK
Sentences with positive sentiment : 9.0 11.8709677419 76% => OK
Sentences with negative sentiment : 2.0 3.85842293907 52% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.88709677419 61% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.293843514025 0.236089414692 124% => OK
Sentence topic coherence: 0.101430120485 0.076458572812 133% => OK
Sentence topic coherence SD: 0.0757557445404 0.0737576698707 103% => OK
Paragraph topic coherence: 0.180406919246 0.150856017488 120% => OK
Paragraph topic coherence SD: 0.0651292027204 0.0645574589148 101% => OK
Essay readability:
automated_readability_index: 14.2 11.7677419355 121% => OK
flesch_reading_ease: 49.15 58.1214874552 85% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 11.9 10.1575268817 117% => OK
coleman_liau_index: 12.94 10.9000537634 119% => OK
dale_chall_readability_score: 8.45 8.01818996416 105% => OK
difficult_words: 73.0 86.8835125448 84% => More difficult words wanted.
linsear_write_formula: 11.5 10.002688172 115% => OK
gunning_fog: 10.8 10.0537634409 107% => OK
text_standard: 12.0 10.247311828 117% => OK
What are above readability scores?
---------------------
We are expecting: No. of Words: 350 while No. of Different Words: 200
Rates: 70.0 out of 100
Scores by essay e-grader: 21.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 107, Rule ID: MUST_HAVE_TO[1]
Message: After 'must', the verb is used without 'to'. Probably, you should use 'must' or 'have to' here.
Suggestion: must; have to
...r decades. Some people believe that man must to spend plenty of money to advertise so t...
^^^^^^^
Line 3, column 384, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ch as, invitation and customer service. First, the invitation decides whether a ...
^^^^^
Line 7, column 410, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
... and then decide whether to buy or not. Therefore if companies neglect the customer servi...
^^^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, look, may, second, so, then, therefore, well, whereas, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 15.1003584229 46% => More to be verbs wanted.
Auxiliary verbs: 14.0 9.8082437276 143% => OK
Conjunction : 12.0 13.8261648746 87% => OK
Relative clauses : 7.0 11.0286738351 63% => More relative clauses wanted.
Pronoun: 18.0 43.0788530466 42% => OK
Preposition: 39.0 52.1666666667 75% => OK
Nominalization: 11.0 8.0752688172 136% => OK
Performance on vocabulary words:
No of characters: 1614.0 1977.66487455 82% => OK
No of words: 310.0 407.700716846 76% => More content wanted.
Chars per words: 5.2064516129 4.8611393121 107% => OK
Fourth root words length: 4.19604776685 4.48103885553 94% => OK
Word Length SD: 2.87736872514 2.67179642975 108% => OK
Unique words: 170.0 212.727598566 80% => More unique words wanted.
Unique words percentage: 0.548387096774 0.524837075471 104% => OK
syllable_count: 507.6 618.680645161 82% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 9.59856630824 31% => OK
Article: 5.0 3.08781362007 162% => OK
Subordination: 4.0 3.51792114695 114% => OK
Conjunction: 1.0 1.86738351254 54% => OK
Preposition: 4.0 4.94265232975 81% => OK
Performance on sentences:
How many sentences: 14.0 20.6003584229 68% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 20.1344086022 109% => OK
Sentence length SD: 49.3202777356 48.9658058833 101% => OK
Chars per sentence: 115.285714286 100.406767564 115% => OK
Words per sentence: 22.1428571429 20.6045352989 107% => OK
Discourse Markers: 6.64285714286 5.45110844103 122% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 3.0 5.5376344086 54% => OK
Sentences with positive sentiment : 9.0 11.8709677419 76% => OK
Sentences with negative sentiment : 2.0 3.85842293907 52% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.88709677419 61% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.293843514025 0.236089414692 124% => OK
Sentence topic coherence: 0.101430120485 0.076458572812 133% => OK
Sentence topic coherence SD: 0.0757557445404 0.0737576698707 103% => OK
Paragraph topic coherence: 0.180406919246 0.150856017488 120% => OK
Paragraph topic coherence SD: 0.0651292027204 0.0645574589148 101% => OK
Essay readability:
automated_readability_index: 14.2 11.7677419355 121% => OK
flesch_reading_ease: 49.15 58.1214874552 85% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 11.9 10.1575268817 117% => OK
coleman_liau_index: 12.94 10.9000537634 119% => OK
dale_chall_readability_score: 8.45 8.01818996416 105% => OK
difficult_words: 73.0 86.8835125448 84% => More difficult words wanted.
linsear_write_formula: 11.5 10.002688172 115% => OK
gunning_fog: 10.8 10.0537634409 107% => OK
text_standard: 12.0 10.247311828 117% => OK
What are above readability scores?
---------------------
We are expecting: No. of Words: 350 while No. of Different Words: 200
Rates: 70.0 out of 100
Scores by essay e-grader: 21.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.