Due to the increasingly competitive market environment, the topic of what makes a business successful is being discussed with great enthusiasm. Some people believe that it must spend a lot of money on advertisement to become successful. However I disagree with this point of view.
Admittedly, advertising is important, but it is an exaggeration to say that a company must spend a lot of money on advertising to achieve success. After all, if a company's products are outdated/out of date and do not meet the needs of its customers, or if the after-sales service for its products is poor, the company will still fail. Furthermore, if excessive spending on advertising leads to limited funding in other areas, it can cause further problems for the company. This is because other segments, such as product innovation and customer service, require investment and they also play an irreplaceable role in business success.
Firstly, innovation is essential to the success of any business. It is well known that the product is the source of revenue and the lifeblood of a company, and advertising can only make a difference if the product meets customer needs and is practical. As customers’ expectations change with time, companies need to constantly innovate and develop new products to ensure that they adapt to the changes in their customers’ need, and if they anticipate future trends and launch innovative products in advance, they are sure to gain a definite advantage in the market. Recent years, because of the world- wide epidemic breakout, people’s daily pattern and basic needs are changed inevitably. For instance, many companies related to online education, e-commerce, remote conference have taken the advantages of the changing trend in market demand during COVID-19 and innovated, which ultimately led to their success.
Secondly, quality after-sale service guarantees the long-term success for a business. It is no longer the old days when customers only have few commodities to choose and they have nowhere to complain about the problems that they encounter while using the products. Although customer service might not receive as much attention as other factors in running a business, such as product, because it is not tangible, it is actually the key element in helping a company to increase customer satisfaction and maintain the its brand reputation. In addition, as the Internet becomes more prevalent in people’s daily life, consumers can easily voice their praise and frustration about any service they have received on their social networking sites or forums, where they gather diverse feedback and ratings that can be easily disseminated. Therefore, firms should always take the customer service seriously unless they want to lose their reputation.
To conclude, although advertising is essential, business should also spend money on invention and customer service for that they can help companies to become successful.
Grammar and spelling errors:
Line 1, column 238, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
... on advertisement to become successful. However I disagree with this point of view. ...
^^^^^^^
Line 7, column 512, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'its'?
Suggestion: the; its
...ease customer satisfaction and maintain the its brand reputation. In addition, as the I...
^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, furthermore, however, if, second, secondly, so, still, therefore, thus, well, while, after all, for instance, in addition, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 15.1003584229 119% => OK
Auxiliary verbs: 13.0 9.8082437276 133% => OK
Conjunction : 19.0 13.8261648746 137% => OK
Relative clauses : 10.0 11.0286738351 91% => OK
Pronoun: 35.0 43.0788530466 81% => OK
Preposition: 53.0 52.1666666667 102% => OK
Nominalization: 19.0 8.0752688172 235% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2497.0 1977.66487455 126% => OK
No of words: 465.0 407.700716846 114% => OK
Chars per words: 5.36989247312 4.8611393121 110% => OK
Fourth root words length: 4.64369019777 4.48103885553 104% => OK
Word Length SD: 2.94671842853 2.67179642975 110% => OK
Unique words: 251.0 212.727598566 118% => OK
Unique words percentage: 0.539784946237 0.524837075471 103% => OK
syllable_count: 788.4 618.680645161 127% => OK
avg_syllables_per_word: 1.7 1.51630824373 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 9.59856630824 63% => OK
Article: 2.0 3.08781362007 65% => OK
Subordination: 9.0 3.51792114695 256% => Less adverbial clause wanted.
Conjunction: 4.0 1.86738351254 214% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.94265232975 81% => OK
Performance on sentences:
How many sentences: 18.0 20.6003584229 87% => OK
Sentence length: 25.0 20.1344086022 124% => The Avg. Sentence Length is relatively long.
Sentence length SD: 73.8835419953 48.9658058833 151% => OK
Chars per sentence: 138.722222222 100.406767564 138% => OK
Words per sentence: 25.8333333333 20.6045352989 125% => OK
Discourse Markers: 9.27777777778 5.45110844103 170% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 2.0 5.5376344086 36% => OK
Sentences with positive sentiment : 12.0 11.8709677419 101% => OK
Sentences with negative sentiment : 5.0 3.85842293907 130% => OK
Sentences with neutral sentiment: 1.0 4.88709677419 20% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.270042294144 0.236089414692 114% => OK
Sentence topic coherence: 0.0979109116126 0.076458572812 128% => OK
Sentence topic coherence SD: 0.114561106101 0.0737576698707 155% => OK
Paragraph topic coherence: 0.18764034938 0.150856017488 124% => OK
Paragraph topic coherence SD: 0.105500277023 0.0645574589148 163% => OK
Essay readability:
automated_readability_index: 16.8 11.7677419355 143% => OK
flesch_reading_ease: 37.64 58.1214874552 65% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 14.2 10.1575268817 140% => OK
coleman_liau_index: 14.16 10.9000537634 130% => OK
dale_chall_readability_score: 9.32 8.01818996416 116% => OK
difficult_words: 131.0 86.8835125448 151% => OK
linsear_write_formula: 12.0 10.002688172 120% => OK
gunning_fog: 12.0 10.0537634409 119% => OK
text_standard: 12.0 10.247311828 117% => OK
What are above readability scores?
---------------------
Rates: 90.0 out of 100
Scores by essay e-grader: 27.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.