It is stated in the reading passage that American wood companies are far from adopting new friendly practices to get eco-certification, which shows that the company meets highly ecological standards, like other wood companies around the world. The professor, on the contrary, believes that they will eventually seek eco-certification.
The first point the article states is the customer’s trust in the advertisements. Since American consumers have been exposed to advertisements too much, they do not pay attention to the eco-certification anymore. The professor contradicts this by saying that American people take the claims made by independent agencies serious and count them in. Thus, they will probably be interested in the products certified by those reliable agencies.
Next is the product price. According to the text, getting eco-certification will cost companies a lot so; these additional costs will have a negative impact on customers’ budgets. Thus, Americans will choose cheaper products. The speaker opposes this by explaining that price determines consumers’ decisions only if the price gap between the two products are high. Otherwise, American customers who are becoming interested in protecting the environment will purchase certified products.
Lastly, the author of the reading believes that American wood companies will not keep up with the rest of the world since they do not sell their products abroad. So, getting certificate does not make sense for them. In contrast to the passage, the lecturer points out that they should pay attention to foreign companies run in the USA besides international competence. Otherwise, they will lose their customers to foreign companies offering eco-certified products.
Grammar and spelling errors:
Line 1, column 101, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'practices getting'.
Suggestion: practices getting
...nies are far from adopting new friendly practices to get eco-certification, which shows that the...
^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
besides, first, if, lastly, so, thus, in contrast, in contrast to, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 9.0 5.04856512141 178% => OK
Conjunction : 1.0 7.30242825607 14% => More conjunction wanted.
Relative clauses : 9.0 12.0772626932 75% => More relative clauses wanted.
Pronoun: 22.0 22.412803532 98% => OK
Preposition: 32.0 30.3222958057 106% => OK
Nominalization: 8.0 5.01324503311 160% => OK
Performance on vocabulary words:
No of characters: 1495.0 1373.03311258 109% => OK
No of words: 261.0 270.72406181 96% => OK
Chars per words: 5.72796934866 5.08290768461 113% => OK
Fourth root words length: 4.0193898071 4.04702891845 99% => OK
Word Length SD: 3.28780284368 2.5805825403 127% => OK
Unique words: 161.0 145.348785872 111% => OK
Unique words percentage: 0.616858237548 0.540411800872 114% => OK
syllable_count: 456.3 419.366225166 109% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Article: 6.0 8.23620309051 73% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 5.0 2.5761589404 194% => OK
Performance on sentences:
How many sentences: 15.0 13.0662251656 115% => OK
Sentence length: 17.0 21.2450331126 80% => The Avg. Sentence Length is relatively short.
Sentence length SD: 52.9539002865 49.2860985944 107% => OK
Chars per sentence: 99.6666666667 110.228320801 90% => OK
Words per sentence: 17.4 21.698381199 80% => OK
Discourse Markers: 5.46666666667 7.06452816374 77% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 6.0 4.27373068433 140% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.217075458154 0.272083759551 80% => OK
Sentence topic coherence: 0.064066223257 0.0996497079465 64% => OK
Sentence topic coherence SD: 0.0760316282152 0.0662205650399 115% => OK
Paragraph topic coherence: 0.144177613371 0.162205337803 89% => OK
Paragraph topic coherence SD: 0.084895229965 0.0443174109184 192% => OK
Essay readability:
automated_readability_index: 14.3 13.3589403974 107% => OK
flesch_reading_ease: 45.76 53.8541721854 85% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.1 11.0289183223 101% => OK
coleman_liau_index: 15.66 12.2367328918 128% => OK
dale_chall_readability_score: 8.41 8.42419426049 100% => OK
difficult_words: 65.0 63.6247240618 102% => OK
linsear_write_formula: 12.5 10.7273730684 117% => OK
gunning_fog: 8.8 10.498013245 84% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Rates: 90.0 out of 100
Scores by essay e-grader: 27.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.