In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as eco-certified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive eco-certification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the eco-certification label. Because so many mediocre products are labeled “new” or “improved”, American consumers do not place much trust in advertising claims in general.
Second, eco-certified wood will be more expensive than uncertified wood because in order to earn eco-certification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers—American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain eco-certification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense forAmerican wood companies only if they marketed most of their products abroad. But that is not the case,American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The reading and lecture are both about the eco-certification of woods. The reading states the there are three reasons that the American wood companies won't choose eco-certification. However, the professor challenges all the claims made by the reading. He is of the opinion that these explanations are faulty and proves that seeking eco-certification is best for American wood markets.
First, the reading mentions that the American consumers never paid attention to advertisements of an eco-certified label as they never trust these advertisements. But the professor argues that American consumers are able to distinguish the claims made by each product and the eco-certification label by an individual certification agency. Also, costumers paid a lot of confidence in them. Thus the eco-minded American customers will definitely react favorably to these adds at the international level.
Second, the eco-certified wood will be more expensive because of the additional cost to earn eco-certification from a certification agency. Moreover, consumers will prefer cheaper products as its a common trend in the consumer world. The professor contradicts this by contending that everyone cares a lot about price. He explained that according to studies, a contrast between price among customers occurs only if there is a drastic difference between them. Therefore, a small price difference, like less than 5% for eco-certified wood will not affect the choice of customers. In addition, Americans are well aware of the valve to preserving and protecting nature.
Finally, the professor denies the argument that an eco-certification label is only needed for the woods that are sold abroad, not within the USA. He states that the wood companies should pay attention to the wood market internationally not because of foreign customers but because of the international competition of a wood business. The customers that are interested in the eco-certification of woods are surging, thereby, the companies should make available stocks of eco-certified woods. If the domestic wood markets are slow in capturing the customers, the international wood companies may pile up in US markets which again decline the value of American wood.
Grammar and spelling errors:
Line 3, column 390, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...umers paid a lot of confidence in them. Thus the eco-minded American customers will ...
^^^^
Line 5, column 193, Rule ID: IT_IS[17]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...nsumers will prefer cheaper products as its a common trend in the consumer world. T...
^^^
Transition Words or Phrases used:
also, but, finally, first, however, if, may, moreover, second, so, therefore, thus, well, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 10.4613686534 134% => OK
Auxiliary verbs: 7.0 5.04856512141 139% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 23.0 22.412803532 103% => OK
Preposition: 40.0 30.3222958057 132% => OK
Nominalization: 17.0 5.01324503311 339% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1888.0 1373.03311258 138% => OK
No of words: 340.0 270.72406181 126% => OK
Chars per words: 5.55294117647 5.08290768461 109% => OK
Fourth root words length: 4.29407602571 4.04702891845 106% => OK
Word Length SD: 3.41488700943 2.5805825403 132% => OK
Unique words: 173.0 145.348785872 119% => OK
Unique words percentage: 0.508823529412 0.540411800872 94% => More unique words wanted or less content wanted.
syllable_count: 603.9 419.366225166 144% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 12.0 8.23620309051 146% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 18.0 13.0662251656 138% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 39.5711579716 49.2860985944 80% => OK
Chars per sentence: 104.888888889 110.228320801 95% => OK
Words per sentence: 18.8888888889 21.698381199 87% => OK
Discourse Markers: 5.61111111111 7.06452816374 79% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 9.0 4.33554083885 208% => Less positive sentences wanted.
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.149561137815 0.272083759551 55% => OK
Sentence topic coherence: 0.0494530600066 0.0996497079465 50% => OK
Sentence topic coherence SD: 0.0466312375497 0.0662205650399 70% => OK
Paragraph topic coherence: 0.098206596507 0.162205337803 61% => OK
Paragraph topic coherence SD: 0.0595577705071 0.0443174109184 134% => OK
Essay readability:
automated_readability_index: 14.2 13.3589403974 106% => OK
flesch_reading_ease: 36.28 53.8541721854 67% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.7 11.0289183223 115% => OK
coleman_liau_index: 14.91 12.2367328918 122% => OK
dale_chall_readability_score: 8.43 8.42419426049 100% => OK
difficult_words: 84.0 63.6247240618 132% => OK
linsear_write_formula: 10.5 10.7273730684 98% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Write the essay in 20 minutes.
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.