In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as ecocertified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled 'new" or improved,'' American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers-American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The passage and the professor in the audio discusses about whether the wood companies in America will adopt the eco- certification practices or not. Many wood companies in the world are getting themselves as ‘eco-friendly ’certified for conserving the environment. Moreover, such practises will attract the customers globally too. The reading suggests that American wooden companies would not follow this practise whereas the professor in the audio rebuts each of the point stated in the reading and gives three reasons to it.
First, the professor posits that Americans do not treat all the advertisements same. They believe that there is a difference between the advertisements made by the public agencies and the private independent agencies. Furthermore, he explains that since, all the advertisements related to ‘eco- friendly’ wood companies are claimed by the independent agencies, thus many Americans will come in favour of it. However, the article states that American do not pay attention to the advertisements as there are many mediocre products which are labelled as ‘new’ or ‘improved’ and thus a certification would not help the American wood business to grow.
Secondly, everyone cares about the price, who doesn’t! But if the comparison between the prices is quite less then, Americans would definitely value the product over the money. Again, this contradicts what is stated in the reading as it posits that Americans are far too much motivated with the price of product and hence would certainly buy cheaper wood instead of expensive certified wood.
Thirdly, foreign competition can hamper the American wood business as all the other companies are getting certified. Though a business mind-set is needed but wood companies in American have to change their tactics as they sell their wood within the nation and not globally. On the other hand, the reading refutes by saying that certification would only make sense if American companies marketed their product abroad.
In conclusion, Americans will pay attention to the advertisements and prefer certified ‘eco-friendly’ wood as they survey suggests that a lot of Americans do care about the environment. Furthermore, they care about the value of the product rather than the price and lastly if American wood companies will not follow the certification practises foreign wooden companies would likely to overtake the American market.
Grammar and spelling errors:
Line 2, column 435, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...avour of it. However, the article states that American do not pay attention to th...
^^
Line 3, column 110, Rule ID: COMP_THAN[2]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...arison between the prices is quite less then, Americans would definitely value the p...
^^^^
Transition Words or Phrases used:
but, first, furthermore, hence, however, if, lastly, moreover, second, secondly, so, then, third, thirdly, thus, whereas, in conclusion, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 10.4613686534 96% => OK
Auxiliary verbs: 12.0 5.04856512141 238% => Less auxiliary verb wanted.
Conjunction : 12.0 7.30242825607 164% => OK
Relative clauses : 10.0 12.0772626932 83% => OK
Pronoun: 22.0 22.412803532 98% => OK
Preposition: 36.0 30.3222958057 119% => OK
Nominalization: 10.0 5.01324503311 199% => OK
Performance on vocabulary words:
No of characters: 2052.0 1373.03311258 149% => OK
No of words: 376.0 270.72406181 139% => Less content wanted.
Chars per words: 5.45744680851 5.08290768461 107% => OK
Fourth root words length: 4.40348946061 4.04702891845 109% => OK
Word Length SD: 3.00552155221 2.5805825403 116% => OK
Unique words: 181.0 145.348785872 125% => OK
Unique words percentage: 0.481382978723 0.540411800872 89% => More unique words wanted or less content wanted.
syllable_count: 634.5 419.366225166 151% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 5.0 8.23620309051 61% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 15.0 13.0662251656 115% => OK
Sentence length: 25.0 21.2450331126 118% => OK
Sentence length SD: 50.5117808041 49.2860985944 102% => OK
Chars per sentence: 136.8 110.228320801 124% => OK
Words per sentence: 25.0666666667 21.698381199 116% => OK
Discourse Markers: 10.2666666667 7.06452816374 145% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 8.0 4.33554083885 185% => OK
Sentences with negative sentiment : 2.0 4.45695364238 45% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.121719504029 0.272083759551 45% => OK
Sentence topic coherence: 0.0533569973338 0.0996497079465 54% => OK
Sentence topic coherence SD: 0.0444046544335 0.0662205650399 67% => OK
Paragraph topic coherence: 0.0804977763821 0.162205337803 50% => OK
Paragraph topic coherence SD: 0.0399761566893 0.0443174109184 90% => OK
Essay readability:
automated_readability_index: 16.8 13.3589403974 126% => OK
flesch_reading_ease: 37.64 53.8541721854 70% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 14.2 11.0289183223 129% => OK
coleman_liau_index: 14.68 12.2367328918 120% => OK
dale_chall_readability_score: 8.4 8.42419426049 100% => OK
difficult_words: 84.0 63.6247240618 132% => OK
linsear_write_formula: 8.5 10.7273730684 79% => OK
gunning_fog: 12.0 10.498013245 114% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
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Write the essay in 20 minutes.
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.