Franchise
The passage and the lecture both addresses the question if franchises are a better option than starting an own business. While the passage discusses the advantages of franchises, the lecture refutes this information by explaining the drawbacks related to franchises.
To begin with, the author of the passage discusses how franchising companies already have reliable suppliers with them and protect the owners from incurring losses when compared to new business owners who may select wrong suppliers and end up in losses. But the lecture contradicts this information by saying that the franchise owners are forced to buy goods from specific suppliers which are over priced. They end up paying more money that it would cost for an independent business.
Secondly, the writer suggests that the franchise owners can save a lot of money and get fame on advertising as they are selling a recognized and famous brand and all the advertisements are paid by the parent company. The lecture refutes this by mentioning that the franchise owners only get six percent of the total in sales. Moreover the parent company doesn't advertise the franchise company but its own company as a whole which may have many franchises. As a result the franchise owners get very little benefit.
Finally, the author posits that buying franchises are more secure than an independent business as the chances of failure are less. In contrast, the lecture's position is that even franchise owners are not very secure though its less risky than an independent business. The lecture further explain about a third option to buy an already independent business from a previous owner. This would benefit the owner and he would get twice the success than that of a franchise.
Grammar and spelling errors:
Line 5, column 327, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Moreover,
... get six percent of the total in sales. Moreover the parent company doesnt advertise the...
^^^^^^^^
Line 5, column 355, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...l in sales. Moreover the parent company doesnt advertise the franchise company but its...
^^^^^^
Line 5, column 457, Rule ID: SENTENCE_FRAGMENT[1]
Message: “As” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...a whole which may have many franchises. As a result the franchise owners get very ...
^^
Transition Words or Phrases used:
but, finally, if, may, moreover, second, secondly, third, while, in contrast, as a result, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 10.4613686534 86% => OK
Auxiliary verbs: 6.0 5.04856512141 119% => OK
Conjunction : 9.0 7.30242825607 123% => OK
Relative clauses : 11.0 12.0772626932 91% => OK
Pronoun: 18.0 22.412803532 80% => OK
Preposition: 28.0 30.3222958057 92% => OK
Nominalization: 4.0 5.01324503311 80% => OK
Performance on vocabulary words:
No of characters: 1461.0 1373.03311258 106% => OK
No of words: 285.0 270.72406181 105% => OK
Chars per words: 5.12631578947 5.08290768461 101% => OK
Fourth root words length: 4.10876417139 4.04702891845 102% => OK
Word Length SD: 2.68195984072 2.5805825403 104% => OK
Unique words: 147.0 145.348785872 101% => OK
Unique words percentage: 0.515789473684 0.540411800872 95% => OK
syllable_count: 453.6 419.366225166 108% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 3.25607064018 61% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 21.0 21.2450331126 99% => OK
Sentence length SD: 51.1085397975 49.2860985944 104% => OK
Chars per sentence: 112.384615385 110.228320801 102% => OK
Words per sentence: 21.9230769231 21.698381199 101% => OK
Discourse Markers: 8.0 7.06452816374 113% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 3.0 4.19205298013 72% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 4.0 4.27373068433 94% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.282447963374 0.272083759551 104% => OK
Sentence topic coherence: 0.12778674991 0.0996497079465 128% => OK
Sentence topic coherence SD: 0.0925510045791 0.0662205650399 140% => OK
Paragraph topic coherence: 0.184581228191 0.162205337803 114% => OK
Paragraph topic coherence SD: 0.0704540110117 0.0443174109184 159% => OK
Essay readability:
automated_readability_index: 13.7 13.3589403974 103% => OK
flesch_reading_ease: 50.16 53.8541721854 93% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 11.5 11.0289183223 104% => OK
coleman_liau_index: 12.47 12.2367328918 102% => OK
dale_chall_readability_score: 8.17 8.42419426049 97% => OK
difficult_words: 63.0 63.6247240618 99% => OK
linsear_write_formula: 13.5 10.7273730684 126% => OK
gunning_fog: 10.4 10.498013245 99% => OK
text_standard: 14.0 11.2008830022 125% => OK
What are above readability scores?
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Rates: 85.0 out of 100
Scores by essay e-grader: 25.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.