many people dream of owning their own business but are afraid to take the risks. Instead of starting a new business, however, one can buy a franchise.
The reading and the lecture are both about the advantages and disadvantages of buying a franchise over starting an independent business. While the author of the article puts forth three reasons why buying a franchise is better, the lecturer disputes his arguments. Her position is that buying a franchise can be more harmful than starting your own business.
The article states that buying a franchise is advantageous because it helps find reliable suppliers for goods and services easily. The author contends that since franchise companies already have reliable suppliers, serious losses can be prevented. However, the lecturer contradicts this argument and states that franchise companies force franchise owners to buy very specific goods and services from their suppliers by stating it in their contracts. She goes on to say that, these goods are overpriced and if the franchise owners venture into the market to find the same goods, they might get them at lower prices.
Secondly, the author asserts that franchise owners save money in advertising the products. He adds that since the goods and services are already popular and the advertising costs are borne by the franchise company, the franchise owners have an advantage. The lecturer, however, challenges this specific argument and states that the franchise owners actually get less benefit when advertising costs are borne by the franchise company. She contends that the franchise owners have to pay 6% of the sum total of their sales to the company in return for the company to advertise the products. But the company is advertising its brand name and products not the franchise. Additionally, there may be multiple franchises of the same company and this is not benefitting the individual franchise owner.
Finally, the author’s stand is that buying a franchise provides more security. He adds that the fail rate of new businesses in the first four years is more than the fail rate of franchises. The lecturer, in contrast, states that even if buying a franchise is less risky than starting a new business, there is another option that is more secure. People can buy a pre-existing independent business from previous owners. She adds that owning a pre-existing business has a 2x chance of being successful than owning a franchise.
Transition Words or Phrases used:
actually, but, finally, first, however, if, may, second, secondly, so, while, in contrast
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 10.4613686534 182% => OK
Auxiliary verbs: 5.0 5.04856512141 99% => OK
Conjunction : 12.0 7.30242825607 164% => OK
Relative clauses : 15.0 12.0772626932 124% => OK
Pronoun: 34.0 22.412803532 152% => Less pronouns wanted
Preposition: 31.0 30.3222958057 102% => OK
Nominalization: 3.0 5.01324503311 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1929.0 1373.03311258 140% => OK
No of words: 371.0 270.72406181 137% => Less content wanted.
Chars per words: 5.19946091644 5.08290768461 102% => OK
Fourth root words length: 4.38877662729 4.04702891845 108% => OK
Word Length SD: 2.76689067177 2.5805825403 107% => OK
Unique words: 173.0 145.348785872 119% => OK
Unique words percentage: 0.466307277628 0.540411800872 86% => More unique words wanted or less content wanted.
syllable_count: 589.5 419.366225166 141% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 3.25607064018 246% => Less pronouns wanted as sentence beginning.
Article: 10.0 8.23620309051 121% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 13.0662251656 138% => OK
Sentence length: 20.0 21.2450331126 94% => OK
Sentence length SD: 36.0955522037 49.2860985944 73% => OK
Chars per sentence: 107.166666667 110.228320801 97% => OK
Words per sentence: 20.6111111111 21.698381199 95% => OK
Discourse Markers: 4.94444444444 7.06452816374 70% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 8.0 4.45695364238 179% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.241287630648 0.272083759551 89% => OK
Sentence topic coherence: 0.0863415127374 0.0996497079465 87% => OK
Sentence topic coherence SD: 0.0597874296675 0.0662205650399 90% => OK
Paragraph topic coherence: 0.160815238105 0.162205337803 99% => OK
Paragraph topic coherence SD: 0.076920476703 0.0443174109184 174% => OK
Essay readability:
automated_readability_index: 13.4 13.3589403974 100% => OK
flesch_reading_ease: 51.18 53.8541721854 95% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 11.1 11.0289183223 101% => OK
coleman_liau_index: 12.88 12.2367328918 105% => OK
dale_chall_readability_score: 8.03 8.42419426049 95% => OK
difficult_words: 80.0 63.6247240618 126% => OK
linsear_write_formula: 8.0 10.7273730684 75% => OK
gunning_fog: 10.0 10.498013245 95% => OK
text_standard: 13.0 11.2008830022 116% => OK
What are above readability scores?
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Write the essay in 20 minutes.
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.