Many people dream of owning their own business but are afraid of the risks, instead of
starting a new business, however, one can buy a franchise. A franchise is a license
issued by a large, usually well-known, company to a small business owner. Under the
license, the owner acquires the right to use the company's brand name and agrees to sell
its products. In return, the franchising company receives a percent of the sales.
A franchise businesses problem for first-time business owners is finding reliable suppliers of the goods
and services they need: equipment, raw materials, maintenance, etc. It is easy to choose
the wrong supplier, and doing so can be costly. Buying a franchise eliminates much of
this problem. Most franchising companies have already found reliable suppliers, and
franchise contracts typically specify which suppliers are to be used. is challenged protects
franchise owners from the risk of serious losses.
Another advantage of a franchise is that it can save a new business a lot of money on
advertising. Advertising one's product to potential customers is a crucial factor in a
business's success. A franchise owner, however, sells an already the and recognized
brand and also gets the benefit of sophisticated and expensive advertising paid by the
parent company.
Finally, a franchise offers more security than starting an independent (non-franchise)
business. The failure rate for starting independent businesses is very high during the
first few years; the failure rate for starting franchises is much lower. Finding one's own
way in today's competitive business environment is difficult, and buying a franchise
allows an inexperienced business owner to use a proven business model.
The reading passage states that buying a franchise has many benefits to one. First, it provides the owner with reliable suppliers. Second, it also provides high quality and modern advertisements and high security to avoid failure if you start an independent business. However, the speaker has a negative opinion about what the author mentions.
First, although the franchise owner will get a benefit for getting supplies from a trustworthy supplier, the speaker points out that the franchise companies force the owner to buy specific goods which are overpriced, even if the owner finds the same product at a lower price, it is not allowed to buy it.
Second, according to the reading passage, franchise companies will provide the franchise owner with sophisticated ads paid from the parent company. On the other hand, the lecturer states that for the franchise owner to get those high-quality ads, he must pay the franchise company 6% of his sales, which is considered a little benefit.
Third, according to the reading passage, starting a franchise business is less risky than starting an independent one. However, the speaker opposes it, as he sees that risk could be less than if this individual buys a previous product, it will be successful twice as a franchise. Therefore, based on what the speaker explains, the writer's point of view doesn't hold water.
Grammar and spelling errors:
Line 5, column 42, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...econd, according to the reading passage, franchise companies will provide the fra...
^^
Line 7, column 354, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ker explains, the writers point of view doesnt hold water.
^^^^^^
Transition Words or Phrases used:
also, first, however, if, second, so, therefore, third, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 6.0 10.4613686534 57% => More to be verbs wanted.
Auxiliary verbs: 5.0 5.04856512141 99% => OK
Conjunction : 2.0 7.30242825607 27% => More conjunction wanted.
Relative clauses : 6.0 12.0772626932 50% => More relative clauses wanted.
Pronoun: 16.0 22.412803532 71% => OK
Preposition: 18.0 30.3222958057 59% => More preposition wanted.
Nominalization: 0.0 5.01324503311 0% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1146.0 1373.03311258 83% => OK
No of words: 223.0 270.72406181 82% => More content wanted.
Chars per words: 5.13901345291 5.08290768461 101% => OK
Fourth root words length: 3.86434787811 4.04702891845 95% => OK
Word Length SD: 2.71796973648 2.5805825403 105% => OK
Unique words: 131.0 145.348785872 90% => More unique words wanted.
Unique words percentage: 0.587443946188 0.540411800872 109% => OK
syllable_count: 347.4 419.366225166 83% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Article: 6.0 8.23620309051 73% => OK
Subordination: 3.0 1.25165562914 240% => Less adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 10.0 13.0662251656 77% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 21.2450331126 104% => OK
Sentence length SD: 69.3466653849 49.2860985944 141% => OK
Chars per sentence: 114.6 110.228320801 104% => OK
Words per sentence: 22.3 21.698381199 103% => OK
Discourse Markers: 7.3 7.06452816374 103% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 5.0 4.33554083885 115% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.200619521231 0.272083759551 74% => OK
Sentence topic coherence: 0.0791453028367 0.0996497079465 79% => OK
Sentence topic coherence SD: 0.0670319382084 0.0662205650399 101% => OK
Paragraph topic coherence: 0.121102581704 0.162205337803 75% => OK
Paragraph topic coherence SD: 0.0193159623708 0.0443174109184 44% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.9 13.3589403974 104% => OK
flesch_reading_ease: 49.15 53.8541721854 91% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 11.9 11.0289183223 108% => OK
coleman_liau_index: 12.83 12.2367328918 105% => OK
dale_chall_readability_score: 8.55 8.42419426049 101% => OK
difficult_words: 54.0 63.6247240618 85% => More difficult words wanted.
linsear_write_formula: 11.0 10.7273730684 103% => OK
gunning_fog: 10.8 10.498013245 103% => OK
text_standard: 11.0 11.2008830022 98% => OK
What are above readability scores?
---------------------
Rates: 78.3333333333 out of 100
Scores by essay e-grader: 23.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.