Both the article and the lecture are discussing the eco-certified wood from different perspectives. The article states that American companies will not change their policies in order to gain certification and provides three reasons of support. However, the professor casts doubt on the claims made in the article and refutes each of the author’s reasons.
First, the reading states that American costumers do not trust advertisements, so, they will not care if the wood is certified or not. The professor, however, refutes this point. He says that customer can differentiate between different commercials and they know what kind of advertising they should trust. Furthermore, this companies will be examined by a reputable independent agency, this makes it more trustful.
Second, the article claims that the eco-certified wood will be more expensive than the usual one and since the costumer are motivated by the price; the will yield in a significant decline in the company profits. So, companies will not jeopardize their profits. This point was challenged by the professor, he states that it is true that anyone is attracted the low price product, but the rise of the price will be little, and that small rise of the price will not hinder the costumes from buying good quality products.
Finally, while the reading posits that American companies do not need to keep up with the global trend of certification of wood because they sell their wood locally, the professor argued this point. He states if the companies work locally, they will be afraid of the foreigner companies that may attract some of their customers who care about the environment.
So, the professor refutes all the claims that made in the article successfully.
Grammar and spelling errors:
Line 9, column 81, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... that made in the article successfully.
^^^
Transition Words or Phrases used:
but, finally, first, furthermore, however, if, may, second, so, while, kind of, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 10.4613686534 96% => OK
Auxiliary verbs: 13.0 5.04856512141 257% => Less auxiliary verb wanted.
Conjunction : 8.0 7.30242825607 110% => OK
Relative clauses : 11.0 12.0772626932 91% => OK
Pronoun: 29.0 22.412803532 129% => Less pronouns wanted
Preposition: 27.0 30.3222958057 89% => OK
Nominalization: 3.0 5.01324503311 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1470.0 1373.03311258 107% => OK
No of words: 282.0 270.72406181 104% => OK
Chars per words: 5.21276595745 5.08290768461 103% => OK
Fourth root words length: 4.09790868904 4.04702891845 101% => OK
Word Length SD: 2.82575834349 2.5805825403 110% => OK
Unique words: 143.0 145.348785872 98% => OK
Unique words percentage: 0.507092198582 0.540411800872 94% => More unique words wanted or less content wanted.
syllable_count: 442.8 419.366225166 106% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 3.25607064018 246% => Less pronouns wanted as sentence beginning.
Article: 8.0 8.23620309051 97% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 0.0 2.5761589404 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 21.0 21.2450331126 99% => OK
Sentence length SD: 59.9006080122 49.2860985944 122% => OK
Chars per sentence: 113.076923077 110.228320801 103% => OK
Words per sentence: 21.6923076923 21.698381199 100% => OK
Discourse Markers: 6.92307692308 7.06452816374 98% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.397284599445 0.272083759551 146% => OK
Sentence topic coherence: 0.143142855833 0.0996497079465 144% => OK
Sentence topic coherence SD: 0.0893321794499 0.0662205650399 135% => OK
Paragraph topic coherence: 0.21329277221 0.162205337803 131% => OK
Paragraph topic coherence SD: 0.112887044607 0.0443174109184 255% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 14.0 13.3589403974 105% => OK
flesch_reading_ease: 50.16 53.8541721854 93% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.5 11.0289183223 104% => OK
coleman_liau_index: 12.94 12.2367328918 106% => OK
dale_chall_readability_score: 7.98 8.42419426049 95% => OK
difficult_words: 59.0 63.6247240618 93% => OK
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 10.4 10.498013245 99% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
---------------------
Rates: 63.3333333333 out of 100
Scores by essay e-grader: 19.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.